Despite the nominees being chosen by the BAFTA juries, the winner is chosen entirely by public votes via text, internet or phone. This award was sponsored by Orange UK until 2012 and has been sponsored by EE since 2013.
The selection of nominees for this award is handled by BAFTA juries, while the ultimate winner is decided through public voting conducted via various digital and phone-based channels. This award has been supported by Orange UK until 2012 and EE since 2013.