The National Quality Research Center ('NQRC') at the Stephen M. Ross School of Business, University of Michigan, is a research and teaching center focusing on the measurement of customer satisfaction and the study of its relationships to quality, customer retention, and other variables, for both private and public sector organizations, and for national economies.
The NQRC at the Stephen M. Ross School of Business, University of Michigan, plays a crucial role in examining customer satisfaction and understanding its relationships with quality, customer retention, and other factors that impact both private and public sector companies, as well as national economic systems.