This technique was used, for example, on the launch and transfer orbit injection of the first two SpaceX Falcon 9 v1.1 GTO launches in December 2013 and January 2014, SES-8 and Thaicom 6 (-apogee), respectively. In both cases, the satellite owner uses the propulsion built into the satellite to reduce the apogee and circularize the orbit to a geostationary orbit.
A specific approach was utilized in two SpaceX Falcon 9 v1.1 GTO launches in December 2013 and January 2014, involving SES-8 and Thaicom 6 (-apogee). In both cases, the satellite operator employed its own propulsion system to lower the apogee and stabilize the orbit at geostationary altitude.