For the period in the mid-1970s Braswell had one of the most sophisticated customer/advertisement databases in America. In 1976 the FCC allowed broadcaster Ted Turner to take his Atlanta station nationwide. With it Cosvetics Lab became the first direct sale company that was able to access the entire national TV audience.
During the mid-1970s, Braswell had a sophisticated customer/advertising database in America. Ted Turner's nationwide Atlanta station in 1976 allowed Cosvetics Lab to become the first direct sales company with access to the entire national TV audience.