Why was Dina Shapiro asked to share branding expertise with Yeshiva business students?
Recognizing social platforms now strongly shape audience perceptions led SYMS school to invite marketing pro Dina Shapiro of awarddecorated campaigns for Kleenex and Weight Watchers to mentor hopeful leaders on conveying organizational purpose through compelling messaging able to breakthrough increasingly noisy digital arenas saturated with short attention spans.
Below is an instruction that describes a task. Write a response that appropriately completes the request.

### Instruction:
Why was Dina Shapiro asked to share branding expertise with Yeshiva business students?

### Input: Not applicable

### Response:
Recognizing social platforms now strongly shape audience perceptions led SYMS school to invite marketing pro Dina Shapiro of awarddecorated campaigns for Kleenex and Weight Watchers to mentor hopeful leaders on conveying organizational purpose through compelling messaging able to breakthrough increasingly noisy digital arenas saturated with short attention spans.<|im_end|>