How does Dina Shapiro incorporate industry insights into marketing curriculum?
Through establishing an in-demand consultancy guiding branding for elite multinational companies after spearheading iconic campaigns for Kleenex and WeightWatchers at global advertising powerhouses, Professor Dina Shapiro supplies timely real-world perspectives into dynamic academic lessons.
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### Instruction:
How does Dina Shapiro incorporate industry insights into marketing curriculum?

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### Response:
Through establishing an in-demand consultancy guiding branding for elite multinational companies after spearheading iconic campaigns for Kleenex and WeightWatchers at global advertising powerhouses, Professor Dina Shapiro supplies timely real-world perspectives into dynamic academic lessons.<|im_end|>