Boomi
Digital Marketing Specialist
About Boomi And What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

Boomi is looking for a creative, analytical, and motivated Digital Marketing Specialist to support our global growth. In this role, you'll help plan and execute digital marketing campaigns, such as generating leads, nurturing throughout the marketing funnel, and accelerating opportunities that support the growth of the company.

The ideal candidate will understand core marketing technologies across the digital space like Google, Bing, and Drift, with Marketo and Salesforce preferred and certifications being a plus. Equivalent technology proficiency will be considered. Other technologies used include Boomi, Bizible, and Mutiny.

What you'll do:

Implement comprehensive digital marketing strategies aligned with overall marketing goals to help scale business growth Create, launch, and optimize thoughtful web experiences through various platforms (Drift, Mutiny, etc.) Regularly analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates through the funnel, bounce rates, and more Develop actionable recommendations based on data-driven insights to improve campaign effectiveness. Collaborate with the broader team to develop compelling conversational marketing playbooks and landing page experiences while ensuring consistency in messaging and branding across campaigns Continuously seek opportunities to enhance skills and knowledge through training, workshops, and certifications. 

The experience you bring:

2+ years of experience working in a digital marketing or sales development capacity, preferably in B2B SaaS or an agency supporting B2B Demonstrated track record of successfully launching and scaling marketing campaigns, driving business impact, and hitting pipeline and revenue targets High-level understanding of MarTech tools, preferably Marketo, Salesforce, Mutiny, Drift, and intent tools 

Key competencies: 

Analytical, metrics-driven, system-building mindset: you will help create the demand and marketing ops engine to fuel Boomi’s growth! You have strong communication skills and can turn complex concepts into compelling messaging, strategy, and campaigns Beyond demand generation, you possess a deep passion for learning all things marketing - from lead scoring to lifecycle models, data management best practices, program structure, attribution models, and Salesforce reporting Creative thinking and problem-solving abilities Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously 

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. The base compensation for this position in the US ranges between $51,200 - $76,800 USD annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Click here for an overview of our benefits at Boomi!

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.
United States