Salesforce
CMO, Heroku
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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Heroku, the leading Platform as a Service (Paas), empowers developers to build, run, and scale applications delightfully.

Joining Heroku means being part of a dynamic, innovative team that’s at the forefront of cloud technology. We offer a supportive environment where creativity and strategic thinking are encouraged and rewarded. As part of the Salesforce family, you’ll have access to unparalleled resources and opportunities to grow your career while making a significant impact.

Position Summary: We are seeking a visionary Chief Marketing Officer (CMO) to lead our marketing efforts and position Heroku as a leader in the cloud service industry. The ideal candidate will bring a blend of strategic vision, innovative marketing strategies, and a customer-centric approach to drive growth and enhance our market presence. This role requires a leader who can navigate the competitive cloud computing landscape, leverage Salesforce’s ecosystem for integrated marketing efforts, and inspire a team to achieve excellence.

Key Responsibilities

Develop and execute a comprehensive marketing strategy that aligns with Heroku’s mission and Salesforce’s standards and values, focusing on market leadership and innovation.Lead brand management, ensuring consistent and impactful messaging across all channels.Oversee market research and analytics to inform strategic decisions and identify market opportunities.Foster strategic partnerships and collaborations to enhance Heroku’s ecosystem and customer value proposition.Drive customer engagement and loyalty through targeted digital marketing campaigns and initiatives.Leverage Salesforce’s ecosystem for integrated marketing initiatives, enhancing cross-functional collaboration and innovation.Manage and inspire the marketing team to achieve outstanding results, fostering a culture of excellence, innovation, and continuous improvement.Measure and report on the performance of marketing activities, adjusting strategies as needed to ensure growth targets are met.Drive development and execution of go-to-market plans for new product launches and feature releases to ensure successful product adoption.

Qualifications

Proven experience in a senior marketing leadership role, ideally within the cloud services industry. IaaS, PaaS, or developer ecosystem experience preferred.Demonstrated expertise in developing and executing successful marketing strategies in a competitive landscapeStrong analytical skills with an ability to make data-driven decisions.Exceptional ability to drive and evaluate content quality and efficacy across marketing channels including events, SEO, SEM, content marketing, and social media.A track record of driving growth and enhancing brand visibility and loyalty.

Personal Attributes

A transformational leader with a passion for technology and innovation.Customer-centric approach with an emphasis on building long-term relationships.Agile and adaptable, with the ability to pivot strategies in response to market trends and opportunities.Strong collaborator who can work across departments and leverage Salesforce’s ecosystem to achieve business goals.Inspirational manager who can mentor and develop a high-performing marketing team.

Apply Now: If you’re a strategic marketing leader passionate about technology, innovation, and customer success, we want to hear from you.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

﻿Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $344,000 to $426,000.

For Washington-based roles, the base salary hiring range for this position is $344,000 to $426,000.

For California-based roles, the base salary hiring range for this position is $344,000 to $426,000.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
Seattle, WA