Konsumaturi li kienu jfittxu malls issa jfittxu portals, u malls beħsiebhom isiru dawk il-portals.
Ix-xerrejja li qabel kienu jmorru jixtru fil-malls issa jixtru minflok online, u l-malls qed jippruvaw jagħmlu din il-bidla wkoll.