Reporter: How has your perceptions of the US healthcare system changed what role your company plays? CEO: Theres a lot I'm proud of with the company and one thing thats put us on the map is the whole world of direct to consumer. Prior to us you had OTC products that you could buy but there wasnt really a directtoconsumer industry for pandemic because of telemedicine and those opportunities. Also along those lines we have proven that there are aspects of healthcare like your genome where you dont necessarily have to go through a healthcare provider  our FDA authorizations are direct to consumer  that do not require precounseling or post counseling