The conversation between human and AI assistant.
[|Human|] What are some of the facts about the festival of San FermÃ­n that could explain it to someone that doesn't know about it based on this text.
[|AI|] The festival has celebrations that last an entire week, made up of several festivities, from fireworks and a traditional closing song to the famous running of the bulls. It became world-renowned due to its feature on the novel The Sun Also Rises by Ernest Hemingway.
[|Human|] 
What are some of the facts about the festival of San FermÃ­n that could explain it to someone that doesn't know about it based on this text.