It is the goal of politicians everywhere---- -how to win and keep the trust of voters.
It
is
the
goal
of
politicians
everywhere
--
--
-how
to
win
and
keep
the
trust
of
voters
.
Now researchers at the University of St Anurew's in Scotland say they may have the answer.
Now
researchers
at
the
University
of
St
Anurew
's
in
Scotland
say
they
may
have
the
answer
.
They believe politicians could learn a lot from recent advances in science.
They
believe
politicians
could
learn
a
lot
from
recent
advances
in
science
.
A growing number of studies have shown that people do judge a book by its cover.
A
growing
number
of
studies
have
shown
that
people
do
judge
a
book
by
its
cover
.
Researchers say most of us make quick judgments about a person on the basis of how they look.
Researchers
say
most
of
us
make
quick
judgments
about
a
person
on
the
basis
of
how
they
look
.
Studies suggest that people are less likely to trust those with particularly masculine features, such as a square jaw, small eyes or a big nose.
Studies
suggest
that
people
are
less
likely
to
trust
those
with
particularly
masculine
features
,
such
as
a
square
jaw
,
small
eyes
or
a
big
nose
.
"They are considered dominant and less trustworthy," says Ms Cornwell.
``
They
are
considered
dominant
and
less
trustworthy
,
''
says
Ms
Cornwell
.
"It doesn't mean that men who look more masculine are less trustworthy---- -it's just our first impression."
``
It
does
n't
mean
that
men
who
look
more
masculine
are
less
trustworthy
--
--
-it
's
just
our
first
impression
.
''
Those with less masculine features---- -larger eyes, a smaller nose and thinner lips are thought to be more trustworthy.
Those
with
less
masculine
features
--
--
-larger
eyes
,
a
smaller
nose
and
thinner
lips
are
thought
to
be
more
trustworthy
.
The researchers are putting their science to the test at the Royal Society's annual summer exhibition in London.
The
researchers
are
putting
their
science
to
the
test
at
the
Royal
Society
's
annual
summer
exhibition
in
London
.
They have copied the faces of Prime Minister Tony Blair, Conservative leader Michael Howard and Liberal Democrat leader Charles Kennedy stressing their dominant and trustworthy features.
They
have
copied
the
faces
of
Prime
Minister
Tony
Blair
,
Conservative
leader
Michael
Howard
and
Liberal
Democrat
leader
Charles
Kennedy
stressing
their
dominant
and
trustworthy
features
.
"We have used a computer program to change the shape of their faces and features.
``
We
have
used
a
computer
program
to
change
the
shape
of
their
faces
and
features
.
We hope it will help people to understand our work."
We
hope
it
will
help
people
to
understand
our
work
.
''
So should we expect to see them at the exhibition getting tips?
So
should
we
expect
to
see
them
at
the
exhibition
getting
tips
?
"I don't think it's something they will want to try," says Ms Cornwell.
``
I
do
n't
think
it
's
something
they
will
want
to
try
,
''
says
Ms
Cornwell
.
"It's not really possible with television.
``
It
's
not
really
possible
with
television
.
We all know what they look like."
We
all
know
what
they
look
like
.
''
It is the goal of politicians everywhere---- -how to win and keep the trust of voters.  Now researchers at the University of St Anurew's in Scotland say they may have the answer. They believe politicians could learn a lot from recent advances in science. A growing number of studies have shown that people do judge a book by its cover. Researchers say most of us make quick judgments about a person on the basis of how they look.  Studies suggest that people are less likely to trust those with particularly masculine features, such as a square jaw, small eyes or a big nose. "They are considered dominant and less trustworthy," says Ms Cornwell. "It doesn't mean that men who look more masculine are less trustworthy---- -it's just our first impression." Those with less masculine features---- -larger eyes, a smaller nose and thinner lips are thought to be more trustworthy.  The researchers are putting their science to the test at the Royal Society's annual summer exhibition in London. They have copied the faces of Prime Minister Tony Blair, Conservative leader Michael Howard and Liberal Democrat leader Charles Kennedy stressing their dominant and trustworthy features. "We have used a computer program to change the shape of their faces and features. We hope it will help people to understand our work."  So should we expect to see them at the exhibition getting tips?  "I don't think it's something they will want to try," says Ms Cornwell. "It's not really possible with television. We all know what they look like."