Perhaps the most famous clothing brand name in the world is Levi's.
Perhaps
the
most
famous
clothing
brand
name
in
the
world
is
Levi
's
.
Levi Strauss & Co.is the producer of blue denim jeans.
Levi
Strauss
&
Co.is
the
producer
of
blue
denim
jeans
.
Here's how it happened.
Here
's
how
it
happened
.
In the mid 1800s many people went to California to look for gold.
In
the
mid
1800s
many
people
went
to
California
to
look
for
gold
.
A young German named Levi Strauss traveled to San Francisco to help his brother on business.
A
young
German
named
Levi
Strauss
traveled
to
San
Francisco
to
help
his
brother
on
business
.
He sold canvas to the workers for tents.
He
sold
canvas
to
the
workers
for
tents
.
But the workers said they needed pants more, because their pants were easy to wear out.
But
the
workers
said
they
needed
pants
more
,
because
their
pants
were
easy
to
wear
out
.
Instead of selling his canvas for tent-making, he turned it into pants.
Instead
of
selling
his
canvas
for
tent-making
,
he
turned
it
into
pants
.
These kinds of pants were very popular with workers.
These
kinds
of
pants
were
very
popular
with
workers
.
He was very happy and named the kind of pants "denims".
He
was
very
happy
and
named
the
kind
of
pants
``
denims
''
.
And in 1853 he founded Levi Strauss & Co.
And
in
1853
he
founded
Levi
Strauss
&
Co
.
Twenty years later the company began using a design with pockets.
Twenty
years
later
the
company
began
using
a
design
with
pockets
.
During the working, Strauss developed the process for putting metal rivets in the eans for strength.
During
the
working
,
Strauss
developed
the
process
for
putting
metal
rivets
in
the
eans
for
strength
.
On May 20,1873, they received the U.S.Patent No.139,121 for the process and that date is now considered the official birthday of "blue jeans".
On
May
20,1873
,
they
received
the
U.S.Patent
No.139,121
for
the
process
and
that
date
is
now
considered
the
official
birthday
of
``
blue
jeans
''
.
Today the company still has its factories in San Francisco, California.
Today
the
company
still
has
its
factories
in
San
Francisco
,
California
.
Over 11,000 people work in them and bring in over $4 billion a year.
Over
11,000
people
work
in
them
and
bring
in
over
$
4
billion
a
year
.
Perhaps the most famous clothing brand name in the world is Levi's. Levi Strauss & Co.is the producer of blue denim jeans. Here's how it happened.  In the mid 1800s many people went to California to look for gold. A young German named Levi Strauss traveled to San Francisco to help his brother on business. He sold canvas to the workers for tents. But the workers said they needed pants more, because their pants were easy to wear out. Instead of selling his canvas for tent-making, he turned it into pants. These kinds of pants were very popular with workers. He was very happy and named the kind of pants "denims". And in 1853 he founded Levi Strauss & Co.  Twenty years later the company began using a design with pockets. During the working, Strauss developed the process for putting metal rivets in the eans for strength.  On May 20,1873, they received the U.S.Patent No.139,121 for the process and that date is now considered the official birthday of "blue jeans".  Today the company still has its factories in San Francisco, California. Over 11,000 people work in them and bring in over $4 billion a year.