In 2009 he opened a small chain of luxury kitchen supply stores in Northern California and developed three new restaurant concepts for the area: Wayfare Tavern in downtown San Francisco (formerly, Rubicon restaurant); Rotisserie & Wine, a fast food restaurant in downtown Napa, California; and with Sammy Hagar, El Paseo in downtown Mill Valley, California, an American tavern featuring ingredients only from Marin County. With his wife Tolan Clark, Florence has a son Hayden, (b. 2007), and a daughter Dorothy Tyler (b. 2008).
Sammy Hagar
Florence