She is credited with being the leading British proponent of ``fast fashion'' in the mid noughties, a trend demonstrated by TopShop's reaction to demand for ``boho chic'' in 2004-5. A week after TopShop owner Philip Green announced that supermodel Kate Moss had signed a deal to design clothes to be launched in 2007, Shepherdson resigned from Topshop. Since resigning from the brand, she is now producing a fashion chain for Oxfam, aimed at ``ethically conscious shoppers''.
Kate Moss
Shepherdson