He hosted the William B. Williams Show in the morning hours, and Music in a Sentimental Mood in the afternoon from 1:00 to 2:00 p.m. In 1954, the originator of the Make Believe Ballroom program in New York, Martin Block, left WNEW for a new job at ABC Radio. Jerry Marshall took over the show for three years, after which Williams was tapped to host the program. He marked the broadcast as his own, using the distinctive sign-on, ``Hello, world'', and occasionally identifying himself as ``Guilliermo B. Guilliermos'' or ``Wolfgang B. Wolfgang,'' although to listeners and friends he was known simply as ``Willie B.''
Jerry Marshall
Williams