Burton, who was more interested in directing Ed Wood, later reflected he was taken aback by some of the focus group meetings for Batman Forever, a title which he hated. Producer Peter MacGregor-Scott represented the studio's aim in making a film for the MTV Generation with full merchandising appeal. Production went on fast track with Rene Russo cast as Dr. Chase Meridian but Michael Keaton decided not to reprise Batman because he did not like the new direction the film series was heading in.
Michael Keaton
Batman