Five years later--again just a year after Lippmann's The Phantom Public appeared--Bernays published a second book on public relations, Propaganda. If Lippmann's prose was intended to sway the thinking of socially cognizant leaders and intellectuals, Bernays's writing style was meant for practitioners in the trenches; his primary interest was to frame the job of public relations counsel in ways that would allow practitioners to take advantage of the insights of modern social and psychological thought.
Five years later--again just a year after Lippmann's The Phantom Public appeared--Bernays published a second book on public relations, Propaganda.
nummod
NumForm=Word|NumType=Card
five
Five
NUM
CD
obl:npmod
Number=Plur
year
years
NOUN
NNS
advmod
Degree=Cmp
late
later
ADV
RBR
punct
-
-
PUNCT
,
punct
-
-
PUNCT
,
advmod
again
again
ADV
RB
advmod
just
just
ADV
RB
det
Definite=Ind|PronType=Art
a
a
DET
DT
obl:tmod
Number=Sing
year
year
NOUN
NN
mark
after
after
SCONJ
IN
nmod:poss
Number=Sing
Lippmann
Lippmann
PROPN
NNP
case
's
's
PART
POS
det
Definite=Def|PronType=Art
the
The
DET
DT
compound
Number=Sing
Phantom
Phantom
PROPN
NNP
nsubj
Number=Sing
Public
Public
PROPN
NNP
advcl
Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin
appear
appeared
VERB
VBD
punct
--
--
PUNCT
:
nsubj
Number=Sing
Bernay
Bernays
PROPN
NNP
root
Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin
publish
published
VERB
VBD
det
Definite=Ind|PronType=Art
a
a
DET
DT
amod
Degree=Pos|NumType=Ord
second
second
ADJ
JJ
obj
Number=Sing
book
book
NOUN
NN
case
on
on
ADP
IN
amod
Degree=Pos
public
public
ADJ
JJ
nmod
Number=Plur
relation
relations
NOUN
NNS
punct
,
,
PUNCT
,
appos
Number=Sing
Propaganda
Propaganda
PROPN
NNP
punct
.
.
PUNCT
.
If Lippmann's prose was intended to sway the thinking of socially cognizant leaders and intellectuals, Bernays's writing style was meant for practitioners in the trenches; his primary interest was to frame the job of public relations counsel in ways that would allow practitioners to take advantage of the insights of modern social and psychological thought.
mark
if
If
SCONJ
IN
nmod:poss
Number=Sing
Lippmann
Lippmann
PROPN
NNP
case
's
's
PART
POS
nsubj:pass
Number=Sing
prose
prose
NOUN
NN
aux:pass
Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin
be
was
AUX
VBD
advcl
Tense=Past|VerbForm=Part|Voice=Pass
intend
intended
VERB
VBN
mark
to
to
PART
TO
xcomp
VerbForm=Inf
sway
sway
VERB
VB
det
Definite=Def|PronType=Art
the
the
DET
DT
obj
Number=Sing
thinking
thinking
NOUN
NN
case
of
of
ADP
IN
advmod
socially
socially
ADV
RB
amod
Degree=Pos
cognizant
cognizant
ADJ
JJ
nmod
Number=Plur
leader
leaders
NOUN
NNS
cc
and
and
CCONJ
CC
conj
Number=Plur
intellectual
intellectuals
NOUN
NNS
punct
,
,
PUNCT
,
nmod:poss
Number=Sing
Bernay
Bernays
PROPN
NNP
case
's
's
PART
POS
compound
Number=Sing
writing
writing
NOUN
NN
nsubj:pass
Number=Sing
style
style
NOUN
NN
aux:pass
Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin
be
was
AUX
VBD
root
Tense=Past|VerbForm=Part|Voice=Pass
mean
meant
VERB
VBN
case
for
for
ADP
IN
obl
Number=Plur
practitioner
practitioners
NOUN
NNS
case
in
in
ADP
IN
det
Definite=Def|PronType=Art
the
the
DET
DT
nmod
Number=Plur
trench
trenches
NOUN
NNS
punct
;
;
PUNCT
:
nmod:poss
Case=Gen|Gender=Masc|Number=Sing|Person=3|Poss=Yes|PronType=Prs
his
his
PRON
PRP$
amod
Degree=Pos
primary
primary
ADJ
JJ
nsubj:outer
Number=Sing
interest
interest
NOUN
NN
cop
Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin
be
was
AUX
VBD
mark
to
to
PART
TO
parataxis
VerbForm=Inf
frame
frame
VERB
VB
det
Definite=Def|PronType=Art
the
the
DET
DT
obj
Number=Sing
job
job
NOUN
NN
case
of
of
ADP
IN
amod
Degree=Pos
public
public
ADJ
JJ
compound
Number=Plur
relation
relations
NOUN
NNS
nmod
Number=Sing
counsel
counsel
NOUN
NN
case
in
in
ADP
IN
obl
Number=Plur
way
ways
NOUN
NNS
nsubj
PronType=Rel
that
that
PRON
WDT
aux
VerbForm=Fin
would
would
AUX
MD
acl:relcl
VerbForm=Inf
allow
allow
VERB
VB
iobj
Number=Plur
practitioner
practitioners
NOUN
NNS
mark
to
to
PART
TO
xcomp
VerbForm=Inf
take
take
VERB
VB
obj
Number=Sing
advantage
advantage
NOUN
NN
case
of
of
ADP
IN
det
Definite=Def|PronType=Art
the
the
DET
DT
obl
Number=Plur
insight
insights
NOUN
NNS
case
of
of
ADP
IN
amod
Degree=Pos
modern
modern
ADJ
JJ
amod
Degree=Pos
social
social
ADJ
JJ
cc
and
and
CCONJ
CC
conj
Degree=Pos
psychological
psychological
ADJ
JJ
nmod
Number=Sing
thought
thought
NOUN
NN
punct
.
.
PUNCT
.