This article is very interesting to me. I think alot of consumers have a lack of education when it comes to food, food safety, labeling, and disposal. If it was more well know what expiration dates and use by dates mean im sure more people would throw less away. People need to figure out proper ways of handling food instead of thinking everything will give them a food borne illness. More compost piles should be put into place instead of throwing food into landfills. I have seen many more ads on tv for food waste and think this is a great step for awareness. I think most people are just ignorant to it because they thin its natural it wont cause any harm to the enviroment to throw it away.