this shall include ; ( i ) any loss of profit ( whether incurred directly or indirectly ) ; ( ii ) any loss of goodwill or business reputation ; ( iii ) any loss of opportunity ; or ( iv ) any loss of data suffered by you ; b.any loss or damage which may be incurred by you as a result of : i.any reliance placed by you on the completeness , accuracy or existence of any advertising , or as a result of any relationship or transaction between you and any advertiser or sponsor whose advertising appears on the service ; ii . 
