under armour , inc. and its affiliates and subsidiaries , including mapmyfitness , inc. ( `` mapmyfitness '' ) , myfitnesspal , inc. ( `` myfitnesspal '' ) and endomondo aps ( `` endomondo '' ) ( collectively referred to throughout as `` under armour , '' `` we '' or `` us '' ) , offer a variety of products and services , including the under armour-branded fitness and wellness related websites , applications , devices , hardware , content and other technology products and services ; our e-commerce websites and applications ( `` under armour shopping '' ) ; and all other current and future digital products and service offerings we make available , including any products and services provided in collaboration with our partners ( collectively , the `` services '' ) . 
