The Buyer and its representatives shall hold in confidence all data and information relating to the Business (including the Assets), the Sellers or their businesses, whether obtained before or after the execution and delivery of this Agreement pursuant to the Confidentiality Agreement, which is incorporated herein and which the Buyer hereby reaffirms. Notwithstanding anything to the contrary contained in this Agreement, in the event of a breach or threatened breach by the Buyer or its representatives of this Section 7.3 , the Seller shall be entitled to all remedies set forth in the Confidentiality Agreement. The provisions of this Section 7.3 shall survive any termination of this Agreement.