The initial term of this Agreement will be for a period of five years, commencing on the Effective Date and ending on the fifth anniversary of the Effective Date (“ Initial Term ”). At the conclusion of the Initial Term, the term of this Agreement will automatically extend from year-to-year (each, an “ Extension ”) (the Initial Term and any Extension(s), the “ Term ”), unless terminated by either Party with at least 90 days’ notice prior to the end of such term, as extended.