As a material inducement of Lender to extend loans under this Agreement, each of the Credit Parties hereby grants to Lender for the duration of the Services Agreement and/or the Obligations a non-exclusive, irrevocable, worldwide, royalty-free, non-sublicensable, non-transferable license to use the Company’s trademarks, service marks, trade name, copyrights, brand and related intellectual property rights (including, without limitation, the name “Limitless” and any and all rights related thereto) (collectively, “ Intellectual Property ”) for the purpose of marketing, distributing and selling products developed in connection with the services performed under the Services Agreement.   All uses by Lender of Borrower’s Intellectual Property shall be subject to the prior approval by Borrower, which approval shall not be unreasonably withheld; provided that similar uses by Lender of Borrower’s Intellectual Property shall not require subsequent approval.   For and in consideration of Lender’s performance of this Agreement and other good and valuable consideration the receipt and sufficiency of which are hereby acknowledged, upon an Event of Default that is not cured on or before February 28, 2017 the Credit Parties hereby agree to assign and transfer to Lender and its successors, assigns, and legal representatives without any further action by the parties, all right, title, and interest in and to the Intellectual Property, and all divisions, reissues, reexaminations, substitutions, continuations, continuations-in-part, utility conversions, and extensions thereof, and the Credit Parties shall execute such instruments of transfer and assignment requested by Lender.