All news releases, publicity or advertising by Borrower or its Affiliates through any media intended to reach the general public which refers to the Loan Documents or the financing evidenced by the Loan Documents, to Lender, JPMorgan Chase Bank, National Association, Barclays Bank PLC, Goldman Sachs Mortgage Company, Morgan Stanley Bank, N.A. or any of their Affiliates shall be subject to the prior written approval of Lender, JPMorgan Chase Bank, National Association, Barclays Bank PLC, Goldman Sachs Mortgage Company, and Morgan Stanley Bank, N.A. in their sole discretion, provided that Borrower and its Affiliates shall be permitted to make any disclosure required by the Exchange Act or any other applicable federal or State securities laws, rules or regulations without the prior written approval of Lender. All news releases, publicity or advertising by Lender or any of its Affiliates through any media intended to reach the general public which refers to the Loan Documents or the financing evidenced by the Loan Documents, or to Borrower or its Affiliates shall be subject to the prior written approval of Borrower, not to be unreasonably withheld, conditioned or delayed, provided , that (i) any news releases, publicity or advertising issued in connection with a sale, Securitization or other disposition of the Loan, or any portion thereof or required by applicable law and (ii) any marketing or other advertising in connection with the enforcement of Lender’s remedies after an Event of Default, shall not require the prior written approval of Borrower.