Neither this Agreement nor any of the rights, interests or obligations of the Distributor under this Agreement shall be assigned, delegated or sub- contracted without the prior written consent of the Company. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their permitted successors and assigns. In the event that the Company is purchased this agreement shall remain in effect. The buyer of the Company shall have the right to make a reasonable offer to buy out rights of the Distributor. The Distributor shall not reject a reasonable offer.