Lessor and Lessee shall have the right to assign this Agreement upon the prior written consent of the other Party, which consent shall not be unreasonably withheld. Notwithstanding the foregoing, each Party shall have the absolute right, without requiring the consent of the other Party, to assign this Agreement to its affiliates, holding companies or subsidiaries, and shall notify the other Party in writing of any such assignment. This Agreement shall be binding upon and inure to the benefit of the Parties’ permitted successors and assigns.