Any notice, claim, request or demand required or permitted hereunder shall be in writing and shall be deemed given if delivered personally or sent by electronic transmission or by registered or certified mail, postage prepaid:  (a) if to the Corporation, to LSI Industries Inc., 10000 Alliance Road, Cincinnati, Ohio 45242, or to such other address to which the executive offices of the Corporation may be moved, Attention: Corporate Secretar; or (b) if to any Indemnified Representative, to the address of such Indemnified Representative listed on the signature page hereof; or to such other address as either party hereto shall have specified in a notice duly given in accordance with this Section.