The period of employment of Executive by the Company hereunder (the “Employment Period” ) commenced on July 15, 2014 (the “Original Effective Date” ) and shall continue for four (4) years thereafter (such four-year period, the “Initial Employment Period” ) (or, in the event of any renewal and extension as contemplated hereby, the last day of the relevant successive one-year renewal and extension period) or such earlier date on or as of which this Agreement or Executive’s employment hereunder is terminated in accordance with the terms hereof. Subject to this Agreement or Executive’s employment hereunder being terminated in accordance with the terms hereof prior to the end of the Employment Period (or, in the event of any renewal and extension as contemplated hereby, the last day of the current successive one-year renewal and extension period), this Agreement and the Employment Period automatically shall be renewed for successive one-year periods thereafter, unless either party gives the other party prior written notice at least four months before the expiration of the Employment Period (the “Notice Date” ) of that party’s intent to allow the Employment Period and this Agreement to expire (a “Non-Renewal Notice” ). As used herein, “End of Term Date” means the last day of the Initial Employment Period; provided, however , that, if this Agreement and the Employment Period shall (as provided above) have been automatically renewed and extended for any successive one-year period, “End of Term Date” means the last day of such one-year period.