This Agreement will become effective, as of the Effective Date. This Agreement will remain in effect for an initial term of one (1) year from the Effective Date (the “Initial Term”), and will be automatically renewed for successive periods of one (1) year each (the “Renewal Term”). At any time during the Term or Renewal Term, either Party may terminate this Agreement for any reason without penalty by providing at least one hundred eighty (180) days’ prior written notice (“Termination Notice”) to the other Party.