Either party hereto or Regional Brands may terminate this Agreement upon sixty (60) days’ prior written notice to the other party for any reason or for no reason. In connection with any such termination, Lorraine agrees to cooperate with the Company in transitioning any responsibilities of Lorraine to a new service provider. Further, this Agreement shall terminate upon the consummation of a Company Sale (as defined in the Limited Liability Company Agreement, dated as of November 1, 2016, of the Company (as the same may be amended and/or restated from time to time, the “ LLC Agreement ”)).