Executive shall serve as Chief Marketing Officer, North America ( "CMO NA ”) and shall report directly to the Company's Chief Executive Officer ("CEO"). Executive shall have the authority, and perform the duties customarily associated with her title and office together with such additional duties as may from time to time be assigned by the CEO. During the term of Executive's employment hereunder, Executive shall devote her full working time and efforts to the performance of her duties and the furtherance of the interests of the Company and shall not be otherwise employed.