Each party shall be solely responsible for all costs and expenses incurred by it in connection with the negotiation, preparation and performance of and compliance with the terms of this Agreement. The filing fee for the FCC Consent and any transfer taxes that may be applicable to the transfer of the Station Assets hereunder shall be paid one-half by Seller and one-half by Buyer. Each party is responsible for any commission, brokerage fee, advisory fee or other similar payment that arises as a result of any agreement or action of it or any party acting on its behalf in connection with this Agreement or the transactions contemplated hereby. The prevailing party in any suit or arbitration brought regarding this Agreement shall receive, from the other party, all reasonable legal fees, expenses and costs associated with obtaining the relief afforded by this Agreement.