Consultant acknowledges and agrees that all intellectual property, methods, analyses, service marks, writings, audiovisual works, goodwill and tradenames, which relate to the Company or any of its Affiliates’ actual or anticipated business which are conceived, developed or made by Consultant or the Moores while performing Services during the Consulting Period pursuant to this Agreement (collectively, the “ Work Product ”) belong to the Company or such Affiliate. All Work Product created by Consultant or the Moores during the Consulting Period, relating to the business of the Company or its potential businesses, will be considered “work made for hire,” and as such, the Company is the sole owner of all rights, title, and interests therein. Consultant and the Moores will promptly disclose and deliver such Work Product to the Company and, at the Company’s expense, perform all actions reasonably requested by the Company (whether during or after the Consulting Period) to establish, confirm, document, perfect, record, and protect such ownership. Notwithstanding anything contained herein, nothing in this Section 6 is intended to confer upon the Company or its Affiliates any intellectual property rights or other rights in inventions or other work product developed by Consultant or the Moores prior to the date of this Agreement or outside of the Services to be provided hereunder.