Licensee may not assign any of its rights hereunder without the prior written consent of Licensor or Licensor’s successors or assigns, which consent may be withheld or granted within the sole discretion of Licensor or Licensor’s successors or assigns. Licensor, at Licensor’s sole discretion, may assign its rights hereunder. Licensee, however, upon any assignment by Licensor, Licensee shall not have the right to terminate this agreement.