This Agreement shall not be assigned by either party   without the prior written consent of the other party; provided, however, that   assignment shall be permitted without such consent to any party, not less than   50% of the total interest of which owns, is owned by, or is under common control   with the assigning party. In the event of any such permitted assignment the   assignee shall be subject to and shall agree in writing to be bound by the terms   and conditions of this Agreement.