Contractor acknowledges that this Agreement and the Services provided are unique and personal. Therefore, Contractor may not assign any rights or delegate any duties or obligations under this Agreement without the prior written consent of Company. Company may assign this Agreement upon notice to Contractor. Any assignment made in contravention of this Section 10.2 shall be null and void for all purposes. To the extent that there are successors or assigns permitted under this Section 10.2 , this Agreement shall be binding on and inure to the benefit of the parties and their respective successors and assigns.