This Agreement shall commence on the Effective Date and, unless terminated earlier pursuant Section 9.2 or 9.3 or Article 12 below, shall continue in full force and effect until the fourteenth (14 th ) anniversary of the Effective Date (the “ Initial Term ”). Following the Initial Term, this Agreement may be extended for additional twenty-four (24) month periods (each, a “ Renewal Term ” and all such Renewal Terms together with the Initial Term, the “ Term ”) by written agreement by manufacturer and company one (1) year prior to the expiration of the then-current Term.