Any notice required or permitted to be given to either Party under this Agreement shall be in writing, delivered personally or by electronic or facsimile transmission provided a confirmation copy is sent by certified or registered mail, or overnight delivery by an established national delivery service, at the Parties’ respective addresses set forth below, as each Party may update its address from time to time in a notice delivered in accordance herewith. All notices shall be deemed effective upon personal delivery or when received if sent by certified or registered mail or by overnight delivery.