Any issue, controversy, or claim arising out of or related to this Agreement or its alleged breach that cannot be resolved by mutual agreement shall be resolved exclusively by binding arbitration in accordance with the commercial arbitration rules of the AAA, and judgment on the award rendered by the panel may be entered by any court having jurisdiction thereof. The arbitrator shall be selected by mutual agreement of the Parties, if possible. If the Parties fail to reach agreement upon appointment of the arbitrator within thirty (30) days after a demand for arbitration is made, the arbitrator shall be selected from a list of proposed arbitrators submitted by AAA with experience in complex business transactions. The selection process shall be set forth in the AAA commercial arbitration rules then prevailing. Any arbitration will be held in a location mutually acceptable to the Parties, otherwise if no agreement can be reached as to location, will be done in the venue listed in Section 12 above.