Neither party may assign its rights and obligations under this Agreement without the prior written consent of the other party. Upon any authorized assignment, the assignee shall have all of the rights and obligations of the assignor. If Licensor wishes to sell or transfer any rights in the Cannabics Technology, or in the event of any proposed transfer of the Cannabics Technology, Licensee shall have the option to purchase the Cannabics Technology for fair market value, as determined by a qualified intellectual property valuation expert agreed to by the parties.