All news releases, publicity or advertising by Borrower or its Affiliates through any media intended to reach the general public which refers to the Loan, the Loan Documents or the financing evidenced by the Loan Documents, to Agent, Lender, Morgan Stanley Bank, N.A. or any of their Affiliates shall be subject to the prior approval of Agent, not to be unreasonably withheld, provided that, any news releases, publicity or advertising required by applicable law or in any judicial or administrative proceeding, shall not require the prior written approval of Agent. All news releases, publicity or advertising by Morgan Stanley Bank, N.A., any Lender, Agent or any of their respective Affiliates or agents through any media intended to reach the general public which refers to the Loan Documents or the financing evidencing by the Loan Documents, to Borrower or Guarantor or any of their Affiliates and/or to the Property shall be subject to the prior written approval of Borrower, provided that, any news releases, publicity or advertising required by applicable law or in any judicial or administrative proceeding, shall not require the prior written approval of Borrower.