Unless otherwise provided, any notice or other communication required or permitted under this Agreement shall be in writing and shall be deemed effectively given: (i) upon personal delivery to the Party to be notified; (ii) when sent by confirmed facsimile if sent during normal business hours of the recipient, if not, then on the next business day; (iii) three days after having been sent by registered or certified mail, return receipt requested, postage prepaid; or (iv) one day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt. All communications shall be sent: (A) if to the Company, to the address set forth below; and (B) if to any Preferred Shareholder, to the address set forth for such Preferred Shareholder on Exhibit A attached hereto.