Effective Date the “ Company ”), e.l.f. Beauty, Inc., the owner of all of the outstanding capital stock of the Company (together with its successor, “ Holdings ”), and Erin Daley (“ Executive ”).  This Agreement amends and restates in its entirety that certain Employment Agreement (the “ Prior Agreement ”) by and among the Company, Holdings and Executive dated as of February 3, 2014 (“ Prior Agreement Effective Date ”) and that certain Amended and Restated Employment Agreement by and among the Company, Holdings and Executive dated as of September 7, 2016.