All notices, demands or other communications to be given or delivered under or by reason of the provisions of this Agreement will be in writing and will be deemed to have been given when personally delivered (including by Federal Express or other reputable courier service) or sent by electronic mail or facsimile transmission, promptly confirmed in writing. Notices, demands and communication to the Parent, the Purchaser, the Investors, the Sellers or the Escrow Agent will, unless another address is specified in writing, be sent to the respective address indicated in the Purchase Agreement or the Securities Purchase Agreement, as the case may be.