The Company shall employ the Executive and the Executive shall continue to serve the Company and its Subsidiaries on conditions set forth herein for a term that begins on the Effective Date and continues through the first anniversary of the Effective Date (“Initial Term”). This Agreement shall automatically renew for additional (1) one year terms (“Renewal Term”) at the expiration of the Initial Term or any subsequent Renewal Term unless either of the parties provide at least thirty (30) days’ written notice of their intent to non-renew the Agreement, or unless this Agreement is otherwise terminated in accordance with Section 4.1, 4.2, or 4.3 hereof.