The term of this Agreement shall commence on November 10, 2013, and shall continue, unless sooner terminated as provided herein, until November 9, 2021 (the “ First Term ”). Upon completion of the First Term and, if applicable, each Successive Term (as defined below) thereafter, unless either Party shall give a written notice of non-renewal prior to ninety (90) days before the expiration of the then current Term (as defined below), this Agreement shall be renewed at the end of the then current Term for a successive one (1) year period (a “ Successive Term ”), unless sooner terminated in accordance with Section 7 herein. The First Term, together with each Successive Term, is referred to herein as the “ Term ”.