As a material consideration and inducement to the Landlord to grant Tenant the right to construct and install the Mammoth Sign on the Building, Tenant agrees to indemnify, defend and hold harmless the Landlord, Building Manager, and their respective employees, members, partners, agents, contractors and lenders (the “ Landlord’s Indemnified Parties ”) from and against any and all liability, loss, cost, damages, claims, demands, loss of rents, liens, judgments, penalties, fines, settlement costs, and investigation costs, which are imposed, or sought to be imposed, or incurred by Landlord by reason of Tenant’s or its employees’ or agents’ construction, installation, maintenance or operation of the Mammoth Sign. Tenant agrees that, for all purposes under the Lease, construction, installation, maintenance and operation of the Mammoth Sign shall be deemed to constitute an “ Indemnified Matter ” and shall be deemed to be included within the definition of that term set forth in Section 16 of the Lease such that all of such indemnification provisions of the Tenant set forth in Section 16 shall be fully applicable to the Mammoth Sign for all purposes under the Lease.