This Agreement and all of the provisions hereof shall be binding upon and inure to the benefit of the parties hereto and their respective successors and permitted assigns. This Agreement may not be assigned by Company without the written consent of MassRoots, which shall not be unreasonably withheld, conditioned or delayed, other than to an Affiliate of Company with written notice to MassRoots and provided such Affiliate expressly assumes the obligations of Company hereunder.