This Agreement will be binding on the parties and their successors and assigns. Neither party will assign or transfer, in whole or part, this Agreement or any of its rights or obligations arising under this Agreement without the prior written consent of the other party. Any purported assignment without consent will be null and void. Notwithstanding the foregoing, nothing herein shall prevent the transfer or assignment by either party of this Agreement by fact or act of corporate succession through merger or the purchase of all or substantially all of such party’s assets.