This Agreement shall have an initial term of three years commencing as of March 9, 2017 (the “ Start Date ”).  This Agreement will automatically renew at the end of the initial term and at the end of each subsequent term, for a subsequent term of one year unless either party gives written notice of non-renewal to the other at least 90 days prior to the expiration of the then current term. Such notice may be given for any or no reason.   This Agreement is subject to earlier termination as hereinafter provided.