All notices, requests, demands, consents, instructions or other communications required or permitted hereunder shall be in writing and faxed, mailed, or delivered to each party as follows: (i) if to a Voting Party, at such Voting Party’s address or facsimile number set forth in the Company’s records, or at such other address or facsimile number as a Voting Party shall have furnished the Company in writing; or (ii) if to the Company or CEO, at 6720 N. Scottsdale Road, Suite #390, Scottsdale, Arizona 85253, Attention: Chief Executive Officer, or at such other address as the Company shall have furnished to the Voting Parties in writing. All such notices and communications will be deemed effectively given the earlier of: (I) when received; (II) when delivered personally; (III) one business day after being delivered by facsimile (with written confirmation of successful transmission); (IV) one business day after being deposited with an overnight courier service of recognized standing; or (V) four days after being deposited in the U.S. mail, first class with postage prepaid. In the event of any conflict between the Company’s books and records and this Agreement or any notice delivered hereunder, the Company’s books and records will control absent fraud or error.