This Agreement shall commence on the Effective Date and shall continue for a period of one (1) year (the “ Initial Term ”), unless earlier terminated pursuant to the terms hereof. This Agreement shall automatically renew for additional one (1) -year periods (each a “ Renewal Term ” and, together with the Initial Term, the “ Term ”) at the end of the Initial Term or any Renewal Term unless either Ubiquity or Client provides notice of non-renewal at least ninety (90) days prior to the end of the Initial Term or any Renewal Term.