The term of this Agreement shall begin on April 24, 2017 (the “ Effective Date ”), and, unless sooner terminated in accordance with the provisions of this Agreement, shall end on April 24, 2018 (the “ Initial Term  ”), and will thereafter automatically extend for successive one-year periods (each a “ Renewal Term ”) unless either party gives at least six months’ advance written notice to the other party of its intention not to extend the Initial Term or any Renewal Term, as applicable (a “ Notice of Non-Renewal ”).