Creamer v. Monumental Properties Inc., 459 Pa. 450, 329 A.2d 812, 817 (1974). The statute further makes available a private cause of action for “[a]ny person who purchases or leases goods or services ... and thereby suffers any ascertainable loss ..., as a result of the use or employment by any person of a method, act or practice declared unlawful.” 73 Pa. Stat. Ann. § 201-9.2(a). Because the loss must occur “as a result” of unlawful conduct under the UTPCPL, “a private plaintiff pursuing a claim under the statute must prove justifiable reliance” on the unlawful conduct, not merely that the wrongful conduct caused plaintiffs injuries. Hunt v. U.S. Tobacco Co., 538 F.3d 217, 221 (3d Cir.2008); see also Yocca v. Pittsburgh Steelers Sports, Inc., 578 Pa. 479, 854 A.2d 425, 438 (2004) (<HOLDING>). Moreover, “a plaintiff bringing an action
holding that in fraud and nondisclosure claims a plaintiff must show actual and justifiable reliance holding that for any utpcpl claim plaintiff must show that he 1 justifiably relied on a defendants wrongful conduct or representation and 2 suffered harm as a result of that reliance holding that the opposing party must show substantial harm holding that although the defendantattorney did not disclose to the plaintiff his failure to file a claim in a timely manner the limitations period on the legal malpractice claim began to run when the plaintiff could reasonably discern that he suffered some harm caused by the defendants conduct holding that complainant must show that he suffered harm from the infringement of his corporate suffrage rights to state a claim under  14a