is no allegation in the matter under consideration that CBC uses baseball players’ pictures in conjunction with its fantasy baseball games; rather, the contention is that CBC uses players names in conjunction with their playing records. Indeed, cases, including Palmer, which address unauthorized use of a famous person’s picture are distinguishable from CBC’s use of baseball players’ names and playing records and, therefore, do not suggest that CBC is using players’ names and/or playing records to obtain a commercial advantage. Unlike cases where there was an appropriation of a likeness to create the impression that a famous person endorsed a product, CBC’s use of players’ names in no way creates an impression that players endorse CBC’s fantasy games. See e.g., Abdul-Jabbar, 85 F.3d 407 (<HOLDING>); Cardtoons, L.C. v. Major League Baseball
holding  362h should be construed more broadly than its literal language and should be read in conjunction with all of  362 holding it is settled that in construing an endorsement to an insurance policy the endorsement and the policy must be read together and the words of the policy remain in full force and effect except as altered by the words of the endorsement holding that a son could be bound by a contract that he signed even though his fathers name and not his appeared in the body holding that use of a basketball stars former name in conjunction with his likeness could be construed as his endorsement of a product recognizing as a matter of federal law that an action to redress injuries to a corporation cannot be maintained by a shareholder in his own name but must be brought in the name of the corporation