with the sale or advertisement of any merchandise.’ ” Coastal Group, Inc. v. Dryvit Systems, Inc., 274 N.J.Super. 171, 179, 643 A.2d 649 (App.Div.1994)(quoting N.J. Stat. § 56:8-2). To bring a NJCFA claim, Plaintiffs must demonstrate that they are “consumers,” and that the items they purchased are “merchandise.” See R.J. Longo Constr. Co. v. Transit Am., 921 F.Supp. 1295, 1311 (D.N.J.1996). A “consumer,” while not defined by the NJCFA, has been described as “ ‘one who uses (economic) goods, and so diminishes or destroys their utilities.’ ” Windsor Card Shops v. Hallmark Cards, 957 F.Supp. 562, 567 (D.N.J.1997)(quoting Hundred E. Credit Corp. v. Eric Schuster, 212 N.J.Super. 350, 355, 515 A.2d 246 (1986)). “Merchandise” is defined by the NJCFA as “any objects, wares 515 A.2d 246 (<HOLDING>). Plaintiffs cite to these cases in support of
holding that a company who purchased computer parts to use in its computers is a consumer holding that a garnishment proceeding is an action against the consumer holding that a plaintiff who purchased a crane for business use is a consumer recognizing that the seller may accept the patronage of those customers who were actively dealing with the purchased company on the date of the sale if such customers choose to leave the purchased company without prompting from the seller holding that employee was consumer of medical insurance purchased by employer for employees benefit