of her advertising efforts for ACVSMR, but provides no details regarding the number of people targeted or the frequency of distribution of these ads. See Lyons Aff. ¶ 17. Lyons also maintains a listing in The Bloodhorse Source, “a major advertising directory for the equine industry.” Id. at ¶ 16; Lyons Aff., Ex. C, Horse Racing and Breeding Information from The Blood-Horse, ECF No. 95-1. In addition, Lyons reports that “lectures, seminars, [and] speaking engagements” advertise her mark. Lyons Aff. ¶ 17. This sketched portrait does not depict the type of pervasive and continuous advertising scheme that is probative of secondary meaning. See Unleashed Doggie Day Care, LLC v. Petco Animal Supplies Stores, Inc., No. 10-10742-DJC, 2011 WL 6812642, at *8 (D.Mass. Dec. 28, 2011) (Casper, J.) (<HOLDING>). Moreover, a website is a potential
holding that small businesss purchase of a print advertisement and telephone book listing along with a reported 56851 spent on advertisements during a ten year period were insufficient to establish secondary meaning holding that being a guarantor along with making payments in forum state is an insufficient basis to invoke personal jurisdiction holding that black box labeled purchase orders was insufficient structure to perform the generate purchase orders function holding allegations that fraudulent statements were made during fourmonth period insufficient to satisfy rule 9b holding that exact same speech at issue in keimer the book cover flyleaf and introduction to the book which stated a fact made by the authors in the book itself was not commercial speech because it states a fact made by the authors in the text it is not about the book as a product