1364. In Hotels, com, we affirmed the Board’s determination that HOTELS.COM is generic for “providing information for others about temporary lodging” and “travel agency services” because the term “hotels” “names a key aspect” of such services. 573 F.3d at 1301, 1304, 1306. And in Reed Elsevier, we affirmed the Board’s determination that LAWYERS.COM is generic for “information exchange concerning the law, legal news, and legal services,” because “an integral, if not the paramount, aspect of information exchange about legal services as Reed defines it concerns identifying and helping people to select lawyers.” 482 F.3d at 1379, 1380 (alterations and internal quotation marks omitted); see also In re Tires, Tires, Tires, Inc., 94 U.S.P.Q.2d 1153, 1157, 2009 WL 4075360, at *5 (TTAB 2009) (<HOLDING>); In re CyberFinancial.Net, Inc., 65 U.S.P.Q.2d
holding that light beer is generic holding that a database is a generic computer element recognizing how generic and lightly invoked is the need for uniformity holding that liquid controls is generic holding that tires tires tires is generic for retail tire sales