of the market for the peak season of December through February. Given that from January 2005 through November 27, 2005, AHC had sales of $938,333 and was manufacturing 360 hats per day at the time of the fire, the projected completed manufacture and sale of 5,262 stage-two hats (263 per day assuming only twenty work days in December) during a peak sales month is in line with past production. And to ensure the overall reasonableness of his 2005 December “but-for” sales figure, Shipp compared his projected 2005 sales to AHC’s actual 2006 sales, accounting for AHC’s then-diminished operational capacity, and concluded that his 2005 assessment, including December, was accurate. Shipp’s use of AHC’s past profits to forecast future ones was appropriate. See Helena Chem. Co., 47 S.W.3d at 504 (<HOLDING>); Tex. Instruments, Inc., 877 S.W.2d at 279
holding that an unestablished business may recover lost prospective profits holding that lost profits were covered where the insureds product a motor used in a treadmill was defective and caused lost profits on the sale of the treadmills holding past profits coupled with other facts and circumstances may establish lost profits holding that a business owners testimony was insufficient to establish lost profits where he was not able to specify which contracts they lost how many they lost how much profit they would have had from the contracts or who would have awarded them contracts and explaining that the plaintiffs could have supported their lost profits with testimony that they had lost out on specific contracts but failed to do so holding that the plaintiffs attempted to recover lost profits which under the facts of the case were consequential damages