605 N.E.2d 344; accord Albert, 239 F.3d at 271. To find that a statement qualifies as one that tends to injure another in his or her “trade, business, or profession,” the statement “must be made with reference to a matter of significance and importance for [the operation of the business], rather than a more general reflection upon the plaintiffs character or qualities.” Liberman, 80 N.Y.2d at 436, 590 N.Y.S.2d 857, 605 N.E.2d 344. The allegedly defamatory statement must be targeted at the specific standards of performance relevant to the plaintiffs business and must impute conduct that is “of a kind incompatible with the proper conduct of the business, trade, profession or office itself.” Id.; see also Aronson v. Wiersma, 65 N.Y.2d 592, 593, 493 N.Y.S.2d 1006, 483 N.E.2d 1138 (1985) (<HOLDING>); Van-Go Transp. Co. Inc. v. New York City Bd.
holding that statements that plaintiff had had an extramarital affair were defamatory per se holding plaintiffs must plead alleged defamatory statements with precision holding statements regarding plaintiffs unsatisfactory job performance not defamatory per se holding that a statement that plaintiff had engaged in an extramarital affair was defamatory per se under colorado law holding that news broadcast which fell within several of the historical categories for per se defamation was not defamatory per se where plaintiffs identity was not shown on its face