a rental substitute was unavailable, and clearly the truck does not qualify as the type of property which is not normally rented. Consequently, option number three is also inapplicable. Thus, the appropriate means of measuring damages for loss of use is rental value. In cases where the owner of damaged property is in the business of hiring the property out, courts recognize that the rental value also reflects gross profits and hence must be adjusted accordingly. Oil Screw Noah’s Ark v. Bentley & Felton Corp., 322 F.2d 3, 8 (5th Cir.1963) (“Detention [amount of time without the property], generally speaking, may be calculated by gross operating profits less savings, or net profits plus out-of-pocket expenses.”); Brown v. Zimbrick Logging, Inc., 273 Or. 463, 541 P.2d 1388, 1392 (1975) (<HOLDING>); Remedies, supra § 5.11, at 388. Therefore,
holding that under michigan law evidence of other products to which the plaintiff may have been exposed is relevant to rebut the plaintiffs claim holding that trial courts award which was less than that established by plaintiffs evidence sufficiently reflected any wear and tear and depreciation which plaintiff may have realized holding jury can award less than uncontradicted evidence supported for attorneys fees holding that award and rate of prejudgment interest are within trial courts discretion holding that the trial courts damages award was against the manifest weight of the evidence because it was based upon inadmissible evidence