the necessary and usual result of the defendant’s wrongful act; they flow naturally and necessarily from the wrong. Arthur Andersen, 945 S.W.2d at 816. Direct damages are those that are conclusively presumed to have been foreseen or contemplated by the party as the result of his wrongful act. Henry S. Miller Co., 836 S.W.2d at 163. Consequential damages, on the other hand, are those that result naturally, but not necessarily, from the acts complained of. Id. at 163 (citing Dan B. Dobbs, The Law of Remedies § 9.2 (1973)). Under the DTPA, consequential damages need not be the usual result of the wrong but must be directly traceable to the wrongful act and result from it. Arthur Andersen, 945 S.W.2d at 816; see also Haynes & Boone v. Bowser Bouldin, Ltd., 896 S.W.2d 179, 181-82 (Tex.1995) (<HOLDING>). For misrepresentation, there are two
holding that a plaintiff must demonstrate a direct causal link between the municipal action and the deprivation of federal rights holding there must be evidence of a direct causal link between damages awarded actions of defendant and injury suffered to recover consequential damages for false misleading and deceptive actions under the dtpa holding that provision barring recovery of consequential damages did not necessarily bar all loss of use damages but damages for loss of use of money were consequential holding that consequential damages are not to be considered holding that in order to recover damages under the lanham act plaintiff must prove that there was a violation that plaintiff has been damaged and that there is a causal connection between the violation and those damages