def build_wininst(root, python_exe=None, copy_to=None,
                  architecture=None, verbose=False, installer='bdist_wininst'):
    if python_exe is None:
        python_exe = sys.executable
    assert osp.isfile(python_exe)
    cmd = [python_exe, 'setup.py', 'build']
    if architecture is not None:
        archstr = 'win32' if architecture == 32 else 'win-amd64'
        cmd += ['--plat-name=%s' % archstr]
    cmd += [installer]
    # root = a tmp dir in windows\tmp,
    if verbose:
        subprocess.call(cmd, cwd=root)
    else:
        p = subprocess.Popen(cmd, cwd=root, stdout=subprocess.PIPE,
                             stderr=subprocess.PIPE)
        p.communicate()
        p.stdout.close()
        p.stderr.close()
    distdir = osp.join(root, 'dist')
    if not osp.isdir(distdir):
        raise RuntimeError("Build failed: see package README file for further"
                   " details regarding installation requirements.\n\n"
                   "For more concrete debugging infos, please try to build "
                   "the package from the command line:\n"
                   "1. Open a WinPython command prompt\n"
                   "2. Change working directory to the appropriate folder\n"
                   "3. Type `python setup.py build install`")
    pattern = WININST_PATTERN.replace(r'(win32|win\-amd64)', archstr)
    for distname in os.listdir(distdir):
        match = re.match(pattern, distname)
        if match is not None:
            break
        # for wheels (winpython here)
        match = re.match(SOURCE_PATTERN, distname)
        if match is not None:
            break
        match = re.match(WHEELBIN_PATTERN, distname)
        if match is not None:
            break
    else:
        raise RuntimeError("Build failed: not a pure Python package? %s" %
                           distdir)
    src_fname = osp.join(distdir, distname)
    if copy_to is None:
        return src_fname
    else:
        dst_fname = osp.join(copy_to, distname)
        shutil.move(src_fname, dst_fname)
        if verbose:
            print(("Move: %s --> %s" % (src_fname, (dst_fname))))
            # remove tempo dir 'root' no more needed
            shutil.rmtree(root, onerror=onerror)
        return dst_fname
Given a plugin instance (usually as a CMSPluginBase), this method
dataset/ETHPy150Open winpython/winpython/winpython/utils.py/build_wininst--crossover with--dataset/ETHPy150Open divio/django-cms/cms/models/pluginmodel.py/CMSPlugin.get_plugin_instance