 Despite the general reputation as a mass producer and a consensus that the region is in the midst of an economic crisis , parts of the Languedoc wine industry are experiencing commercial success due to outside investment and an increased focus on quality . Sales have been improved by many vineyards that concentrate on creating a good brand name rather than relying on the sometimes infamous regional designations . Some vineyards have adopted the youngest batch of AOC classifications developed in the late 1990s , while other vineyards eschew designated blends entirely and are instead shifting toward bottling single varietal wines , a practice increasingly demanded by consumers in the large New World wine market . 
