 Jordan also has been associated with the Looney Tunes cartoon characters . A Nike commercial shown during 1992 's Super Bowl XXVI featured Jordan and Bugs Bunny playing basketball . The Super Bowl commercial inspired the 1996 live action / animated film Space Jam , which starred Jordan and Bugs in a fictional story set during the former 's first retirement from basketball . They have subsequently appeared together in several commercials for MCI . Jordan also made an appearance in the music video of Michael Jackson 's " Jam " ( 1992 ) . 
