Enterprises most often use the method of targeted advertising that is based on webpages content or on keywords searched by users (17%), the so called contextual advertising.
Podjetja pri tem najpogosteje uporabljajo metodo ciljnega oglaševanja, kitemelji na vsebini spletne strani, ali na ključnih besedah, po katerih iščejo uporabniki interneta (17%); gre za tako imenovano kontekstualno oglaševanje.