While this can help give you an idea of who is clicking on your ad, remember that certain Internet Service Providers (ISPs), such as AOL, assign the same IP addresses to a large number of users.
Medtem ko to omogoča, da veste, kdo klika na oglas, morate pri tem vedeti, da nekateri ponudniki internetnih storitev, kot je AOL, dodelijo iste naslove IP večjemu številu uporabnikov.