Rather than paying for clicks or impressions, advertisers can choose to pay when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action that they choose.
Namesto da bi plačevali za klike ali prikaze, oglaševalci lahko izberejo, da bodo plačali takrat, ko uporabnik opravi nakup, se prijavi na novice ali opravi katero koli drugo jasno določeno dejanje, ki ga izberejo oglaševalci.