As regards sex, 53% of female e-buyers and 49% of male e-buyers made 1–2 online purchases. 31% of female and 35% of male e-buyers made 3–5 online purchases, 8% of female and 11% of male e-buyers 6–10 online purchases and 8% of female and 6% of male e-buyers more than 10 online purchases.
Deleži e-kupcev glede na število spletnih nakupov po spolu so bili taki: po en do dva spletna nakupa je v tem obdobju opravilo 53% žensk in 49% moških, po tri do pet 31% žensk in 35% moških, po šest do deset 8% žensk in 11% moških in po več kot deset 8% žensk in 6% moških.