Emphasises the need to consider the collaborative economy not only as a business model but also as a new form of integration between the economy and society which is able to embed economic relations within social ones and to allow the development of a new kind of relationship between players;
poudarja, da je treba obravnavati sodelovalno gospodarstvo ne le kot poslovni model, temveč tudi kot novo obliko povezovanja med gospodarstvom in družbo, ki lahko vključi gospodarske odnose v socialne ter omogoči nastanek nove vrste odnosa med akterji;