Each keyword's minimum CPC bid is based on its Quality Score, which is determined by the keyword's clickthrough rate (CTR) and the relevance of the keyword, ad text, and landing page.
Osnova za najnižjo ponudbo za ceno na klik (CNK) za posamezno ključno besedo je njena ocena kakovosti, ki jo določajo razmerje med prikazi in kliki (RPK) in relevantnost ključne besede, besedila oglasa in ciljne strani.