20% of enterprises use the method of targeted advertising that is based on webpages content or on keywords searched by users (contextual advertising), and 7% the method that is based on the tracking of Internet users’ past activities or profile (targeted advertising) and based on the geolocation of Internet users (location-based advertising).
20% podjetij uporablja ciljno oglaševanje, ki temelji na vsebini spletne strani ali na ključnih besedah, po katerih uporabniki interneta iščejo želeno (kontekstualno oglaševanje), 7% oglaševanje, ki temelji na sledenju preteklih aktivnosti ali profila uporabnikov interneta (oglaševanje na osnovi vedenjskih vzorcev) in na sledenju geolokacije uporabnikov interneta (geolokacijsko oglaševanje).