'surreptitious audiovisual commercial communication' means the representation by any combination of words, pictures and sounds of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media service provider to serve as advertising and might mislead the public as to its nature;"
„prikrito avdiovizualno komercialno sporočilo“ pomeni kakršno koli besedno, slikovno in zvočno predstavljanje blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali ponudnika storitev v programih, kadar takšno predstavljanje ponudniku medijskih storitev služi kot oglaševanje in bi utegnilo zavajati javnost glede svoje narave;“