'surreptitious advertising' means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the broadcaster to serve advertising and might mislead the public as to its nature.
prikrito oglaševanje pomeni besedno ali slikovno predstavljanje blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali izvajalca storitev v programih, kadar takšno predstavljanje izdajatelju televizijskega programa služi kot oglaševanje in bi utegnilo zavajati javnost glede svoje narave.