It is also important to note that although you can estimate how many new users were exposed to your ad (i.e. between Day 50 and Day 55 of the campaign), the definition of a “new user” actually goes back to Day 1. Someone who saw the ad on Day 1 and again on Day 53 would not be added to the cumulative daily reach.
Prav tako je pomembno omeniti, da čeprav lahko še vedno ocenite, koliko novih uporabnikov je videlo vaš oglas (tj. med 50. in 55. dnem oglaševalske akcije), opredelitev »novi uporabnik« dejansko sega nazaj do 1. dne. Oseba, ki je videla oglas 1. dan in nato ponovno 53. dan, se ne doda k skupnemu dnevnemu dosegu.