84% of enterprises in the accommodation sector in 2017 were using social media, such as Facebook, Google+, Twitter, etc. They were using social media mostly for development of enterprises image or for marketing products or services offered (87%) and for obtaining or responding to customer opinions, reviews, questions (73%).
84% podjetij v gostinski nastanitveni dejavnosti je v letu 2017 uporabljalo družbene medije (Facebook, Google+, Twitter in druge); večina jih je uporabljala te medije za oblikovanje celostne podobe podjetja ali za trženje izdelkov ali storitev (87%) in za pridobivanje mnenj ali za odgovarjanje na mnenja,ocene strank (73%).