The intensity of the usage is higher among enterprises in service activities. 76% of enterprises that use social media used them for the purpose of advertisement (59% in manufacturing activities), 48% for communication with customers (33% in manufacturing) and 14% include their customers in the development or innovation of goods or services they provide (9% in manufacturing activities).
Družbene medije uporabljajo v večjem obsegu podjetja, ki delujejo v storitvenih dejavnostih, kot tista, ki delujejo v proizvodnih dejavnostih: za oglaševanje jih uporablja 76 % iz prve in 59 % iz druge skupine, za komuniciranje s strankami 48 % iz prve, 33 % iz druge; takih, ki vključujejo stranke v razvoj ali v inovacijo izdelkov ali storitev, ki jih nudijo, jih je v prvi skupini 14 %, v drugi pa 9 %.