These persons are potential customers, so it is important for the performance of the enterprises that they are present on social networks that enable communication with their customers and that they advertise their products or services on the Internet in the digital age.
Vse te osebe so potencialne stranke, zato je za uspešnost podjetij pomembno, da so navzoča na družabnih omrežjih, ki omogočajo komunikacijo s strankami, in da v digitalni dobi oglašujejo izdelke ali storitev na internetu.