In cases of large amounts of data which can be in various formats, structured or unstructured, which are quickly generated, and quickly available, we are talking about big data.
Kadar gre za zelo velike količine podatkov, ki so različnih formatov, strukturirani ali nestrukturirani, ki se hitro ustvarjajo in so hitro na razpolago za uporabo, govorimo o masovnih podatkih (big data).