Although you won't receive as many impressions with exact matching, you'll likely enjoy the most clicks, because users searching for terms in this manner typically want precisely what your business has to offer.
Čeprav vam natančno ujemanje ne bo zagotovilo veliko prikazov, boste verjetno prejemali največ klikov, ker uporabniki, ki iščejo besede na ta način, običajno želijo natančno to, kar ponuja vaše podjetje.