Small and medium-sized enterprises with profiles on social media most often used them in 2015 to develop their image or to market their products or services (74%); 49% used them for obtaining opinions or for communication with customers (responding to opinions, etc.) and 17% used them for involving customers in development or innovation of goods or services they provide.
Največ majhnih in srednje velikih podjetij s profilom na družbenih medijih je te medije v 2015 uporabljalo za trženje, za predstavljanje izdelkov ali storitev, ki jih nudijo, 74 %; 49 % jih je uporabljalo za pridobivanje mnenj ali za komuniciranje s strankami (odgovarjanje na mnenja ipd.) in 17 % MSP za vključitev strank v razvoj ali inovacijo izdelkov ali storitev, ki jih nudijo.