The programme is intended to strengthen the audiovisual sector economically to enable it to play its cultural roles more effectively by developing an industry with powerful and diversified content and a valuable and accessible heritage and to add value to national support.
Program skuša gospodarsko okrepiti avdiovizualni sektor, da bi lahko ta z razvojem industrije z močno in raznoliko vsebino ter pomembno in dostopno dediščino čim bolje izpolnil svojo kulturno vlogo, ter skuša ustvariti dodano vrednost k nacionalni podpori.