Clicking on the 'next' and 'previous' buttons signals the user's intent to click and view an ad, so the new format should benefit advertisers, as well as users and publishers.
S klikanjem gumbov »naslednji« in »prejšnji« uporabnik nakaže, da namerava klikniti in si ogledati oglas, zato bi nova oblika morala koristiti oglaševalcem, uporabnikom in izdajateljem.