article: Late-sleeping Lilly Pulitzer fans found out the hard way that if you snooze, you lose - literally - when Target's complete stock of Lilly Pulitzer merchandise sold out almost immediately early Sunday morning. The 250-piece collaboration - which included clothing, accessories, and homeware from the designer at Target's lower price point - attracted thousands of enthusiastic shoppers who logged online early and waited in long lines outside Target stores before they opened. Now officially sold out by the retailer, pieces from the diffusion line have popped up on eBay - but those cruising the bidding site shouldn't expect to see the same original low prices paid by Target customers. Fast fashion gets faster: Lilly Pulitzer's lower-priced collection for Target sold out almost immediately online and in stores; customers re-selling this $34 maxi dress were netting bids over $200 . Pricey prints: Pieces like this Lilly Pulitzer bag, left, and hammock, right were quickly available at major mark-ups online, though more affordable resell prices have popped up since the initial rush . Luckily for more patient shoppers who are looking for a second shot at buying from the preppy line, the outrageously-priced items that first became available on eBay have since been joined by more reasonably-priced pieces. Speedy re-sellers started earning bids for their purchases at up to ten times the retail price, including a $150 hammock for $799 and a $34 maxi dress for $202.50. A $30 tote bag was posted with a Buy It Now asking price of $300. However, within 24 hours, many more sold-out items became available on eBay for under $100, including a $9.99 makeup bag that sold for $19.99 and a $15 headband that sold for $30. Bait for the belles: 'The things Southern girls do for @LillyPulitzer #LillyforTarget [sic],' wrote customer Michelle Christine  of the line outside a Richmond, Virginia Target store . Designer demand: Shopper Loren Boyce posted this picture of a cleared-out Target store on Sunday, writing that the racks were empty within five minutes . The thousands of pieces available on eBay aren't just from buyers unhappy with their purchases, however. In fact, many re-sellers bought pieces in bulk with the intention of re-selling them online for a profit - a practice that angered some shoppers, who complained that these scalpers ruin the fun for 'true' fans of the brand. 'There's a special place in hell for those who bought items just to resell on eBay,' one woman wrote on Twitter. Another said: 'The people who bought hoards of #LillyforTarget products just to resell them online are (literally) the reason we can't have nice things. [sic]' Other customers also complained of problems using Target's website on Sunday morning; 'extreme traffic' caused site crashes and difficulty completing purchases. Hollywood ladies love Lilly: Celebrities including (L to R) Camila Alves, Kate Bosworth, Bella Thorne, and Ellie Kemper all wore Lilly Pulitzer for Target dresses to the line's launch party . But though frustrated fans criticized Target for poor planning and a lack of bulk-buying policies, these are hardly new experiences for customers who have taken advantage of the store's past designer collaborations. The highly-anticipated diffusion lines are promoted for months in advance with ads, lookbooks and celebrity-packed parties, resulting in hordes of fashionistas adding the on-sale dates to their calendars. In 2011, Missoni's collaboration with Target crashed the website as well, and collections from Prabal Gurung, 3.1 Phillip Lim, and Peter Pilotto all saw marked-up resell value on eBay after selling out in stores. While Target won't be restocking the limited-edition collection, customers who refuse to shell out more than the retail value still have a shot at scoring Lilly Pulitzer pieces at low prices: Target has instated a 14-day return policy for the line, meaning rejected items will start popping back up in stores within the next two weeks.
highlights: The designer diffusion line went on sale Sunday morning but was nearly sold out online before noon, with stores selling out minutes after opening .
  Re-sellers initially tried to unload  merchandise at crazy prices including $799 for a $150 hammock; now thousands of pieces are available on eBay with smaller markups .
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