article: Beer is booming at discount supermarket chain Aldi which increased its share of the premium ale market by a third stealing customers away from troubled giant Tesco. Tesco does still have the biggest share of the lucrative market, which research by Kantar shows has grown by more than 10 per cent over the last year and is now worth £490million. The leader has improved its market share in the increasingly fashionable premium ale market, but it's believed Aldi is luring customers away from Tesco, offering a smaller range but cheaper prices. Another chapter: Fluctuations in the premium ale market are just a small part of the shopping revolution which has seen shoppers flock away from giants like Tesco and towards the growing discounters . To use an example of the difference in price, Aldi sells bottles of Newcastle brown ale for £1.24. They costs £1.64 at Tesco and Waitrose and £1.65 at Morrisons. The discounter has also increased wine sales by 24 per cent over the last years which shows drinkers with all tastes are now flocking to Aldi to buy their booze. It's another chapter in the rise of discounters who are slowly stealing market share from the big three, Tesco, Sainsbury's and Asda. Other research, also by Kantar, showed that Aldi overtook Waitrose as Britain's sixth biggest supermarket with its performance in the first three months of 2015, increasing share of the whole supermarket industry from 4.6 top 5.3 per cent in a year. The top four supermarkets, Tesco, Asda, Sainsbury's and Morrisons have all lost market share in the first three months of 2015. Aldi, Waitrose and Lidl managed to increase thiers, with Aldi showing the biggest rise . Tesco has had a troublesome year, with its year-on-year share price down 18 per cent. Last year, they discovered a £263million gap in their accounts which involved rebates to suppliers and is being investigated by the Serious Fraud Office. Shortly afterwards they sacked boss Phil Clarke who was replaced by Unilever executive Dave Lewis, who announced a series of money-saving measures to try and turn the tide.. The research into the premium ale market doesn't tell a very consistent story, with all but two of the big supermarkets managing to increase their market share. Sainsbury's currently has the second largest share in the beer market which it has improved by 7 per cent while Asda, third, increased by 1.5 per cent. Upmarket Waitrose, which also saw a double-digit increase in the premium ale market, now has a 5.1 per cent share of the entire supermaket industry. But while Aldi made great gains, Lidl, the other rising discounter to have improved its share in the supermarket industry, saw a 7.9 per cent fall in its proportion of the premium beer market. Morrisons’ share dipped 1.4 per cent . In January Tesco published the location of 43 loss-making stores that will close, and shelved plans to open a further 49 stores. City bosses expect them to announce huge losses in profit next week. It's been a totally different story for Aldi, which offers cheap prices and a smaller range that have helped them compete with the big boys. Aldi – motto Spend a little. Live a lot – stocks virtually all own-branded goods and and they're market share has grown by 0.7 per cent this year. It plans to open 60 new stores in 2015, more than than Sainsbury’s and Tesco put together. Between January and the end of March, Aldi sales grew by 17 per cent from the same time a year earlier. The total market share of the ‘big four’ fell below 73 per cent, the lowest for a decade. Kantar Worldpanel said Aldi had recorded double-digit growth for the past four years. More than half a million new shoppers visited the store in the three months to March 29, compared to a year before. Lidl also saw sales jump by almost 12 per cent over the period to secure a 3.7 per cent market share. This is some way off Tesco’s dominant 28.4 per cent share, followed by Asda at 17.1 per cent.
highlights: Fashionable premium ale market grew more than 10 per cent to £490million .
  Aldi increases share by more than a third and wine sales up 24 per cent .
  Discounter is now Britain's sixth largest supermarket overtaking Waitrose .
  Giants Tesco and Asda losing overall share of the supermarket sector .
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