method and coating composition for coating newly formed glass at relatively low temperature and without prior &# 34 ; hot - end &# 34 ; treatment . in this method , the composition is applied in a conventional manner by spray , dip , or roller coating , the composition comprising a carboxylic functional resin in dilute aqueous solution , the solution also including a crosslinking agent for the resin and a lubricity - imparting additive . the carboxylic functionality of the resin renders it water dispersible and also renders the finished coating receptive to conventional label adhesives , decorating printing , and so forth .