a method and system for distributing subscriber services to a number of user locations in a broadband cellular network . a bidirectional antenna array located at a number of cell centers provides coverage over a wide service area by using wireless distribution loops . the cell centers broadcast subscriber services over designated channels and a user at the subscriber site location commands a centralized mechanism to switch to the channel broadcasting the requested service . the duplication of service channels is minimized and the number of subscribers is maximized by allowing channel selection to occur at various points in the distribution network . each antenna in the array is configured to provide the subscriber service to a particular service segment . these segments include subscriber location sites with processing equipment to request and receive the services in the form of information programs , data , signaling , etc .