computer - based systems and methods are provided which combine subjective and objective evaluations of a specified product / service for use as a comprehensive assessment of the product / service . the subjective evaluation is made by polling the opinions of a selected plethora of competent commentators . these opinions are then tempered by personal profiles of the respective commentators to create subjectively informed comments . on the other hand , the objective valuation is based on available physical data that is pertinent to the product / service . when evaluated together , the subjective and objective evaluations combine to create weighted comments that can be presented in a suitable manner for public and personal review .