customer assistance is provided by leveraging certain contact center infrastructure components to a retail setting . often contact centers have a wealth of information regarding individual products and services a retail setting may offer . the information , as provided herein , may then be delivered to the customer in the form of a dialogue . the dialogue may be based , in part , on a contact center dialogue for the same or similar item . the customer may then be instructed to perform an act , such as retrieving another item at a certain location . unlike a contact center , the physical presence of the customer provides an opportunity to receive feedback in the form of monitor the customer &# 39 ; s actions to determine if the customer complied with instructions . optionally , a follow up activity may be imitated based on the customer &# 39 ; s compliance .