an electricity generating shock absorber includes a coil assembly having a length of electrically conducting material wrapped around an outside perimeter , and along a length , of a hollow tube formed of electrically resistant material ; a magnet unit formed of at least one annular axial magnet ; a central shaft having a magnetic reluctance on which a plurality of the magnet units are mounted , the central shaft dimensioned for insertion through a central opening of the at least one annular axial magnet , the central shaft combined with the plurality of magnet units forming a magnet assembly dimensioned to slideably insert into a central cavity of the hollow tube ; and a cylindrical shell having a first end attached to a terminal end of the magnet assembly , the cylindrical shell extending a length of the magnet assembly , the cylindrical shell having an inner diameter sized to slideably accommodate an outside diameter of the coil assembly .