the invention provides methods and apparatus to entice a viewer of information to the information of a presenter of information so that a viewer of information will intently scrutinize the information that a presenter of information presents . a presenter of information displays address - related information 2 concerning the addresses of other pages where information that is desired by a viewer of information is located , in a portion of an information page 1 in the structure of this information page 1 that the presenter of information wants a viewer of information to view so that these addresses cannot be acquired and learned in a cursory glance .