a device designed to hold a gift card that personalizes the gift to the recipient through the use of audio messages . the device contains a slot whereby a gift card can be inserted into the body of the holder . artwork and various materials are used to enhance the exterior of the holder . an audio recording and playback feature is contained within the housing of the holder to allow audio information , such as a personal greeting , to be communicated to the intended recipient of the gift card . other embodiments of the invention allow for the user to select among several pre - recorded audio segments by pressing a button corresponding to the selected audio segment .