aspects of the invention include an air freshener device that emits fragrance through the evaporation of a fragrance - containing fluid comprising : a container , comprising a particular volume of the fragrance - containing fluid ; a wick disposed partially in , and partially out of the fragrance - containing fluid , the wick having an immersion section immersed in the fluid so as to displace a displacement volume of fluid and a non - immersion section extending outward from a surface of the fluid , the immersion and non - immersion section being disposed on opposite lateral ends of the wick ; the wick further comprising a displacement portion and a wicking portion , the displacement portion being configured to displace a desired first volume of fluid , the wicking portion being configured to wick a second volume of fluid ; the displacement portion and the wicking portion designed to achieve a desired ratio between the displaced first volume of fluid and the wicked second volume of fluid .