a method , a program embodied in a computer readable medium , and a system for tracking a placement of content in a publication are provided . in one embodiment , for example , the method includes the step of detecting at least one placement tag associated with a content element in a computer system , the content element comprising at least a portion of a content item to be placed in the publication . the method also includes the steps of determining at least one position in the publication at which the content element is placed when the at least one placement tag is detected , and , generating a placement report that logs the at least one position of the content element within the publication .