an environmentally responsible , socially conscious greeting card that integrates a gift via imprinted bar code or 2d - code which allows recipient to obtain the gift by scanning at specified retail partner &# 39 ; s location or by entering the redemption code on a partner &# 39 ; s website . these multi - occasion cards can be sold at a national retailer &# 39 ; s point of purchase or on their website , activated and registered as a sale at the time of purchase .