methods and apparatus for the simple , managed delivery of content to communication devices over a wireless network . the interoperation of a client component and a server , either a gateway server or a hosted server , allows for the delivery of content to wireless communication devices in a “ push ” fashion , i . e ., independent of the actions of the end user , in contrast to traditional “ pull ” media , where an end user is required to request desired content , such as a webpage . delivery criteria allow for the conditional delivery of content to end users , and access criteria control which content providers communicate with which groups of end users .