a method for reaching recipients at locations operated by business entities with tailored location - based incentives , using beacon proximity detection technology that works indoors and bluetooth as a wireless local networking standard which , because of its shorter range , is better suited for the mentioned function than the popular standards such as wi - fi . furthermore , the method enables indoor communication between recipients &# 39 ; portable devices , equipped with a dedicated application , and the back - office system in which the location - based incentives , matching recipients &# 39 ; preferences , can be generated based on relevant internal and / or external information , including marketing guidelines provided by the business entities and / or information gathered using beacons pertaining to recipients behavior , e . g . purchases and movements made . the indoor communication is triggered , for example , by beacons &# 39 ; proximity and all its parameters are defined in the back - office system , including , for example , the communication &# 39 ; s targets , content , quantity , results .