a flocked transfer is produced by applying a release agent to a release sheet , and then applying the flocking to a release agent . unlike the traditional method , a binder and thermoplastic hot melt film is applied to the back of the flock . the transfer , which is essentially release sheet , is then applied to a substrate , such as item of clothing , a rubber pad , etc ., by positioning a sheet of thermoplastic hot melt film on the substrate ; placing the transfer on the hot melt with the flock in contact with the hot melt film , and applying heat and pressure . the heat melts the thermoplastic hot melt film to bind the flock to the substrate and binds the flocking together . this method reduces the cost involved in producing flocked articles , especially for articles produced on a continuous basis .