the present disclosure is directed towards apparatuses , systems and methods to facilitate the pricing , sales and delivery of a commodity fuel to a customer . in one embodiment , the disclosure teaches a fuel offer generator that facilitates the purchase and management of fuel offerings . the fuel offer generator allows customers interested in securing fuel to obtain an offer for fuel at lock - in prices for various tenors . fuel customers can buy these fuel offers such that they may later exercise the fuel offers so their fuel costs are locked - in at desired levels . the fuel offer generator also can establish a premium price that will be part of the fuel offer . the fuel offer generator may generate hedges to counteract fuel related risks stemming from fuel offer purchases . ultimately , a customer that purchases a fuel offering can exercise their fuel offering order at a specified price and redeem any difference between the market price for their purchased fuel and the price specified in their fuel offering order . while the fuel offer generator may place various constraints on redemption , it will employ various consumer behavior metrics to establish the pricing of fuel offerings .