disclosed is an image processing apparatus comprising : an image acquiring element for acquiring an object image ; a displaying element for displaying the object image acquired by the image acquiring element ; a captured position information recognizing element for capturing a predetermined image pattern from within the object image acquired by the image acquiring element in order to recognize position information about the image pattern relative to the object image ; a menu display controlling element for displaying a menu image in overlaid relation to the object image displayed by the displaying element in accordance with an outcome of the recognition by the captured position information recognizing element ; and a starting element for starting a previously related process based on the menu image displayed by the menu display controlling element as well as on the position information recognized by the captured position information recognizing element .