the invention is a method , process , system and apparatus for providing information through a single , easy to remember telephone number , or a single , easy to remember network address . in an effort to quickly and easily ascertain information about a particular product or service , the customer accesses the single , easy to remember number or address , the system recognizes the single , easy to remember number or address which was used , and appropriately prompts the customer for which company , person , entity , product or product line is relevant to the inquiry . upon receiving the customer &# 39 ; s reply , the customer then is automatically transferred to a final destination , such as a person , entity , company or product specific customer contact or response center , which provides the customer with the desired information . the invention further comprises a method , process , system and apparatus for automatically connecting a signal , such as a telephone call or other communications signal , to a receiving device , which method , process , system and apparatus receives a keyword which correlates to a destination number , which destination number correlates to said receiving device ; correlates said keyword to said destination number ; and connecting said destination number to said receiving device .