provided is a communication device which , during communication with a first communication device , can further receive separate service offerings by communicating with second communication devices . even if a wireless connection with the first communication device has been established , when not communicating prescribed content with the first communication device , this communication device gives priority to establishing a wireless connection with a second communication device which has newly entered into the communication range . on the other hand , when communicating prescribed content with the first communication device , the communication device does not immediately establish a wireless connection with a second communication device .