an operating apparatus for safely and effortlessly operating beverage dispensers of the character which embody a manually operated air pump for expelling the beverage from the dispenser . the operating apparatus of the invention , which can simultaneously support and operate a plurality of air pump dispensers in a side - by - side relationship , safely constrains the dispensers within an upright supporting structure of novel design to which a number of lever - like , air - pump operating arms can be pivotally connected . the operating arms , each of which includes a pump engaging member , is separately movable from a first at rest position to a second , downward operating position . because of the mechanical advantage offered by the lever - like operating arms of the device , the plunger component of the air pump can be effortlessly depressed while the dispenser is being securely held in position within the superstructure of the device .