a method of controlling streaming of data , such as video , from a streaming server to a user equipment via a radio access network is provided . the method includes receiving streaming data from the streaming server , re - shaping the received streaming data into bursts , and transmitting the bursts to the ue . the bursts are transmitted at a higher bitrate than the bitrate of the received streaming data . by re - shaping the streaming data into bursts , streaming can be effected in a more radio - friendly way , since the ue may switch to a less resource consuming radio state in - between reception of data bursts delivered at high bitrates . further , a corresponding computer program and computer program product , and a proxy unit for controlling streaming of data from a streaming server to a ue via a ran , are provided .