an improved display rack for the commercial display of tableware comprising a back panel , having two side panels attached thereto , a plurality of full shelves in parallel relationship to one another , each abutting the back panel and side panels , at least one rotatably hinged front panel corresponding to each full shelf , each front panel positioned so that a bottom edge is aligned with a corresponding full shelf , a display pad detachably affixed to at least one front panel , at least one hinge rotatably affixing each front panel to the rack , and at least one retainer for retaining tableware on the front of the display pad for display thereof .