a web burster / inserter assembly receives a continuous supply of coupons in the form of a web where the forwardmost coupon is attached to the following coupon . the web burster / inserter separates individual coupons from the web and directs the coupons to a desired location . a ram may be used to effectuate the separation . the web burster / inserter is capable of being used with coupons of varying thickness such as plastic prizes and game pieces .