this disclosure discloses print label producing apparatus comprising a controller , a memory including a first sub memory , a second sub memory , and a third sub memory , and the controller being configured to execute a decoration setting process to perform at least one of a first sub decoration setting process for setting a decoration style randomly , a second sub decoration setting process for setting a frame randomly , and a third sub decoration setting process for setting a symbol randomly , a first print data generating process for generating first print data , by means of including at least one or more results of the decoration setting process of any of the decoration style of one or more types randomly set , the frame of one type randomly set , or the symbol of one type randomly set , and a first coordination control process for controlling the feeder and the printing head .