the present invention releates to the transferring of information on the internet , comprising : means for storing information , corresponding to information provided at an internet content provider , at respective alternative addresses of said storing means ; means for intercepting an information request from an internet user directed to an internet content provider ; means for determining whether or not the intercepted request is directed to an information content provider having an associated alternative address on said storing means ; and means for directing the request to said alternative address if such an alternate address exists .