a processor - implemented method , system , and / or computer program product automatically selects broadcast content at a broadcast receiver . a first broadcast content on a first channel of a broadcast receiver is received and presented aurally and / or visually . a second broadcast content on a second channel of the broadcast receiver is evaluated to determine if it is rated higher than the first broadcast content . a determination is also made as to whether the first broadcast content can be interrupted by the second broadcast content . if the second broadcast content has a higher rating than the first broadcast content , and if it is deemed permissible to interrupt the first broadcast content , then the broadcast receiver automatically switches to the second channel .