the present invention addresses the problem of providing a disc brake pad friction material , which is capable of securing fade resistance and wear resistance while satisfying laws relating to copper component content and for which coating by electrostatic powder coating is favorable . as a means for solving the problem , a friction agent composition , which contains 0 . 3 - 5 weight % of flake graphite particles of 1 - 100 μm mean particle diameter with respect to the total amount of the friction material composition as a lubricant and in which the total amount of copper components contained in the friction material composition is less than 5 weight % of the total amount of the friction material composition , is used . preferably , the flake graphite particles are aggregates . it is also preferable that the friction material composition contains mica with a mean particle diameter of 100 - 400 μm .