a method and system for providing an ad is disclosed . the method of one embodiment comprises combining an ad input file with a conduit file to create an integrated ad file , wherein the ad input file identifies at least the content of the ad and the conduit file identifies at least the tracking data for the ad . the integrated ad file may then be served . according to a further embodiment , the method further includes effectuating a modification to the ad content by updating the ad input file , recombining the modified ad input file with the conduit file to create a modified integrate ad file and serving the modified integrated ad file .