a method and apparatus for energy generation and conservation uses magnets to repetitively provide rotational mechanical energy . an actuator arm and coupled magnet is inserted into a rotating plane defined by other magnets which are positioned to do work based on the electro - magnetic relationships among the magnets . in one aspect , the magnets are actually comprised of a plurality of magnets so as to create a specific magnetic field . in another aspect , an actuator magnet moves in relation to a drive magnet and follows a path as perpendicular as possible to the magnetic field of the drive magnets . consequently , a minimal energy path is taken through the magnetic field and a relatively small amount of input energy is required to operate the device . using minimal energy to create potential energy also enhances the apparatus by minimizing the extinction of motion therein due to friction while powering other mechanisms .