a personal black box of data in a network is established and managed . the pbb can utilize both personally identifiable information and other associated information from the public clouds / data - centers to create a personal data store . the pds may contain any or all of public , private , and secret data . authenticated access to the private data blocks may be allowed . the secret data blocks are not accessible except by the legitimate owner of the data . the pbb allows partitioning of the data based on many factors including sensitivity and ownership . it is also possible to spoof potential hackers by actively inviting them into a game of sharing data , tools and techniques .