a method for creating unique customized television schedules and renting viewing rights to those schedules to customers includes the computer - implemented steps of receiving an offering from a producer , the offering being a description of an unproduced episodic show ; displaying a list of these offerings to customers through a website ; receiving a slate of shows that the customer wishes to view ; producing the offerings that meet a minimum number of subscribers ; placing the shows on a storage medium in accordance with a customer &# 39 ; s slate ; and presenting the storage medium to the customer on a periodic basis .