a liquid crystal display apparatus and method for displaying a picture different in aspect ratio than the liquid crystal panel . picture data sampling times are controlled for a first signal electrode driver that drives signal electrodes in a region where a picture different in aspect ratio from the liquid crystal panel is to be displayed and a second signal electrode driver for driving signal electrodes in a region where picture data different in aspect ratio from the liquid crystal panel is not to be displayed . in particular , the starting points of the picture data sampling is controlled in accordance with the picture data &# 39 ; s aspect ratio . with the disclosed apparatus and method , it is possible to display a picture different in aspect ratio from the liquid crystal display along with a blanking picture without introducing excessive noise , and the circuit configuration of the liquid crystal display is simplified .