the technical explanations for the individual figures are not restricted to the embodiment shown in the respective figures , but also serve as explanations for the general inventive idea . fig1 partially shows the cross - section of the layer structure of a security element 1 according to a basic embodiment of the present invention . the layer structure with color shift effect comprises a multilayer interference element i , a layer m with magnetic properties and a reflection layer r located between the interference element i and the layer m with magnetic properties . such a security element 1 is put on an object or integrated in an object in such a way , that the interference element i is visually perceptible , i . e . it is facing the observer . this applies to all embodiments also to those of fig2 to 7 . any transparent or semitransparent layers may well be additionally provided on top of the interference element i or as intermediate layers . the interference element i also has a multilayer structure and comprises of at least two layers , namely in the embodiment according to fig1 an absorber layer a and a dielectric layer d therebelow . the physical effects , in principle known by experts , of the individual layers within the interference layer structure , consisting of reflection layers and interference elements , when producing the color shift effect are described , for example , in ep 0 395 410 b1 . as absorber layer a typically serves a metal layer of materials such as chromium , iron , gold or titanum of a thickness of preferably 4 nm to 20 nm . compounds such as nickel chromium iron , but also metals such as vanadium , palladium or molybdenum can be used as materials for absorber layers , too . further suitable materials for the absorber layer are specified , for example , in wo 01 / 03945 a1 , e . g . nickel , cobalt , tungsten , niobium , aluminum , metal compounds such as metallic fluorides , oxides , - sulphides , - nitrides , - carbides , - phosphides , - selenides , - silicides and compounds thereof , but also carbon , germanium , cermet , iron oxide and the like . for the dielectric layer mainly transparent materials with a low index of refraction n ( n & lt ; 1 . 7 ) are considered , such as for example sio 2 , mgf 2 , sio x with 1 ≦ x ≦ 2 and al 2 o 3 . in principle , nearly all clear compounds which can be vapor - deposited are acceptable , therefore , in particular also higher refracting coating materials such as zro 2 , zns , tio 2 and indium tin oxides ( ito ). further suitable dielectric layers are specified , for example , in wo 01 / 03945 a1 . the layer thickness of the dielectric layer d usually is in a range of 100 nm to 1000 nm , preferably 200 nm to 500 nm . instead of absorber layers a also dielectric layers d can be used , wherein the refractive indices of adjoining dielectric layers d have to be greatly different , i . e . on the one hand n & lt ; 1 . 7 and on the other hand n & gt ; 1 . 7 so as to cause a distinct color shift effect . the reflection layer r preferably is a metal layer of silver or aluminum or of another strongly reflecting metal . the reflection layer r is of decisive significance for the desired color shift effect . the better the reflection properties in the reflection layer r , the more striking is the color shift effect . the layer m with magnetic properties is preferably a magnetic metal layer consisting of nickel , iron , cobalt or an alloy consisting of the said metals or an alloy consisting of one of the said metals and other materials , wherein at least one of the said three materials has a weight share of at least 20 %. as to the magnetic properties in the magnetic layer m are sufficiently pronounced for an automatic test , the thickness of the magnetic layer m preferably is between 10 nm and 1000 nm . the material of the magnetic layer m can be chosen in such a way that it has the desired magnetic properties . in particular coercive force and remanence properties can be adjusted optimally , since the magnetic layer m has no reflection function for the interference element i at all . the magnetic layer m can also be present , for example , as coding , like a bar code , without impairing the optical properties of the security element . since the magnetic layer m is located , invisible for the observer , behind the reflection layer r . thus the optical properties and magnetic properties of the security element are completely decoupled from each other by the presence of the reflection layer r . all layers a , d , r , m are preferably produced by means of a vacuum vapor deposition method on a substrate which can form a component of the security element 1 , but which can also serve only as an intermediate carrier and is removed when the security element is applied to or in an object at the latest . most different vapor deposition methods are suitable for the production of the layers , one methodic group is formed by physical vapor deposition ( pvd ) with evaporation boat , vapor deposition by resistance heating and vapor deposition by induction heating . but also electron - beam vapor deposition , sputtering ( dc or ac ) and electric - arc vapor deposition are possible . furthermore , the vapor deposition can also be effected by chemical vapor deposition ( cvd ) or by sputtering in reactive plasma or any other plasma activated vapor deposition method . apart from vapor deposition methods layers can , if possible , also be printed on . here the magnetic layer can be placed in the layer structure with the use of suitable printing inks . in fig2 to 6 different possible layer structures of an inventive security element are shown , the substrate s being disposed at different places in the layer order i - r - m . according to that the substrate s can be located below or on top of the layers i , r , m ( fig2 , 3 , 5 ). it can , however , also be located between the reflection layer r and the magnetic layer m ( fig5 ). if the substrate is located on top of the interference element i ( fig4 , 6 ), it is important that the substrate s is as much as possible transparent or at least semitransparent , as to not negatively influence the intensity of the color shift effect . in the security element according to the invention diffraction structures can be integrated particularly well , preferably in the substrate s , but they can also be formed , if desired , by a separate layer . here the diffraction structures can extend all over the whole security element or are only present in partial areas . in fig2 , 4 , 5 and 6 diffraction structures 2 are embossed in a carrier foil or in the substrate s . the metallic coating for intensifying the visual impression of the diffraction image typically present in this connection , is already embodied in the inventive security element by the reflection layer r and therefore needs not to be provided separately . an optimal visual impression of a reflection hologram is obtained , when the reflection layer r immediately adjoins the diffraction structure 2 as to be seen in fig5 . with an embossed diffraction structure the embossing process preferably is effected before the coating of the substrate s . however , in case the magnetic layer m is located between the reflection layer r and the embossed substrate s , as shown in fig2 , the optical quality decreases with the increasing thickness of the magnetic layer m . in this case it may be advantageous to emboss the diffraction structures in the metal - coated substrate surface . the embossed relief structure can also be at a distance from the reflection layer r , provided that in any case the reflection layer r forms the background to the embossed relief structure 2 for the observer , as to be seen in fig4 and 6 . the optical impression of a reflection diffraction structure with a reflection layer at a distance , however , is less brilliant . instead of the diffraction structures being integrated in the substrate , they can also be present in a separate layer . fig3 shows a layer structure comparable to that in fig2 , wherein between the substrate and the magnetic layer a separate layer , here a lacquer layer l , is present , in which diffraction structures 2 are embossed . the embossed lacquer layer alternatively could be located between the layers m and r or on top of layer a . in principle diffraction structures can be placed between all layers or on top of the outer surfaces of the outer layers , as long as the layer unit consisting of interference element i and reflection layer r is not interrupted . the diffraction structures here reproduce themselves in the subsequently applied layers . the reflecting metal layer r present in the security element , according to a preferred embodiment of the invention is interrupted so as to produce a writing , pattern or code visible in transmitted light , the magnetic layer having to be interrupted in the same area as to not impede the transmitted light effect . for the production of such a security element , transparent or at least semitransparent plastic films are vapor - deposited all over with a magnetic layer m and a reflection layer r . in these layers are placed gaps in the form of the desired characters , patterns and codings with the help of known methods ( washing method , etching , spark erosion etc .). preferably the washing method is used , during which at first the desired pattern is printed on the carrier material with washable ink . then the vapor deposition of the reflection layer and magnetic layer is effected . by means of washing , the layers above the washable ink are removed , too , so that at this place a gap is produced . a number of methods for producing symbols and patterns are known to experts . in particular , the reflection layer r and the magnetic layer m can be applied separately and etched or washed separately , if , for example , the gaps in the magnetic layer m are to have a size differing from that of the symbols , patterns and codings in the reflection layer r . by way of example only , this is shown in fig7 and 8 in a security element with a layer structure according to fig4 . on the substrate s in the form of a plastic film with embossed diffraction structure 2 the interference element i is vapor - deposited and adjoining the interference element i at first the reflection layer r and then the magnetic layer m . the reflection layer r has gaps 20 in the form of a repeated writing “ pl ”, as to be seen in fig8 . the gaps 10 in the magnetic layer m are substantially larger than the gaps 20 in the reflection layer r and form a magnetic bar code 11 , as also to be seen in fig8 . the code can be seen , depending on the embodiment , in the positive or negative patterns , i . e . in the magnetic areas or in the gaps . fig8 shows an intermediate product 100 from top view for producing numerous security elements 1 in the form of security threads 200 with the cross - section shown in fig7 . the gaps 20 in the form of the characters “ pl ” 0 are visible through the interference element i and the transparent carrier material or substrate s . the magnetic layer m located behind the reflection layer r , and therefore not visible in plan view , is only present in partial areas 11 which form a bar code and are faintly marked in dot - and - dash pattern in fig8 . the intermediate product 100 shown in fig8 , in a subsequent procedure step , is separated along the separating line 101 so as to form security threads 200 for the embedding in e . g . bank notes . the characters “ pl ” formed by the gaps 20 in the reflection layer r are hardly discernible in incident light in a security thread embedded in a bank note , in transmitted light , however , they are perceptible as negative writing . security threads with a structure as described in fig7 and 8 are particularly suitable for the use as window security thread , which is embedded in a document in such a way , that it is at least in places directly visible or emerging at the surface . this is shown in fig9 with the cross - section of a bank note 300 as example . methods for embedding the security thread 200 in paper under the forming of windows in the area of the security thread are described e . g . in de - a - 36 01 114 . with a thread embedded in such a way , when viewed in incident light , in the window area mainly the diffraction structure or reflection pattern is visible , however , when viewed in transmitted light the negative writing present in the metal coating dominates . in both cases the color shift effect caused by the interference layer structure remains perceptible . the inventive security element thus combines in its simplest embodiment three security features in an optimal way with each other , namely on the one hand a color shift effect in combination with an optimal reflecting metal layer , whose electrical conductivity forms a second security feature , and finally a magnetic security feature , whose properties can be optimally adjusted without negatively affecting the other security features . further security features can be combined with the inventive security element , for example , by means of a partial removal of the reflection layer as to form patterns or symbols and / or partial removal of the magnetic layer as to form a coding , for example a bar code , as well as by combination with diffraction structures , in particular in the form of an embossed structure , preferably adjoining the already present reflection layer r . one preferred area of use of the inventive security element has already been stated above as security thread , in particular as machine - readable magnetic - hologram window security thread with color shift effect and negative writing . however , the security element can also be bonded as stripe or plane element to an object , in particular a document of value , preferably a bank note , or in another way with or without the substrate be transferred to an object , for example by hot stamping method .