embodiments according to the present teachings are now described more fully hereinafter with reference to the accompanying drawings . the following configuration description is presented for illustrative purposes only . referring now to fig1 , the environment in which system 100 executes can include , but is not limited to , communications network 61 for allowing the user to place order 65 for informational pieces 49 by use of shopping cart 63 . the user could map a mailing list that is part of data model 13 to order 65 , system 100 could receive data from a data collection method such as , for example , phone , internet , or manual entry , and if mapping has occurred , could apply these data to the next mailing / emailing in the informational campaign . this method of user access to informational pieces 49 is illustrative and can be modified within the scope of the present invention . referring now to fig1 and 2 , system 100 can include , but is not limited to , user authenticator 67 which allows users to have access to certain preselected parts of system 100 . for example , a system administrator could normally have access to raw variables 22 , and could have flexibility in modifying raw variables 22 . the user , on the other hand , could have access to created items 47 and data model 13 in order to create informational pieces 49 . system 100 can also include database 11 which can include , but is not limited to , data models 13 , information templates 17 , raw variables 22 , variable characteristics 21 , and impositions 19 . data models 13 can be schema that incorporate information about a company , some of which can be mapped to informational pieces 49 , as illustrated above . new data models 12 can be added , and existing data models 13 can be deleted or modified , with the appropriate user authentication . a unified company - based data model 13 , as opposed to an item - based data model of the prior art , can allow continuity of data that enables a user to transfer informational pieces 49 between mailing lists to accommodate an automated information campaign and further integration into conventional crm 14 applications . crm 14 can encompass the capabilities , methodologies , and technologies that support an enterprise in managing customer relationships . the general purpose of crm 14 is to enable organizations to better manage their audience through the introduction of reliable systems , processes and procedures . crm 14 can include , but is not limited to , functions such as identifying audience success factors , creating an audience - based culture , adopting audience - based measures , developing an end - to - end process to serve an audience , recommending problem responses , recommending complaint responses , and tracking all aspects of providing information to an existing and prospective audience as well as providing user support . data model processor 33 , can accept and incorporate changes to data model 13 such that , for example , a corporate mailing list could be changed during an informational campaign in order to accommodate feedback 53 received from a previous mailing during the informational campaign , and appropriate action can be taken for those that need to be moved to crm 14 or dropped . information templates 17 can be a plurality of different types of informational items such as , for example , t - shirts and cups , or transactional items such as statements , or text books that can be used to provide information . information templates 17 become the basis for creating a plurality of different types of items 47 , which are used to create informational pieces 49 . further , system 100 can include categories to house and sort information templates 17 . categories can also be used to partition information templates so that user authentication is required before a category can be accessed . new information templates 18 can be added to system 100 . information templates 17 can have many attributes , at least two of which are relevant to a print - on - demand type system : fulfillment , which allows usage of information template 17 to be tracked , and print - on - demand setting which allows an output format for each of the plurality of different items 47 to be selected . fulfillment and print - on - demand settings allow both the use of pre - printed shells that can be used for item imprint , and also for a printer , a receiver of the file , to track the plurality of different items 47 as they are processed by system 100 . print - on - demand settings can allow selection of a printer , e - mail format such as , for example , html , and imposition 19 , the layout , scale , and typography attributes of the plurality of different items 47 . in the illustrative embodiment , piece creator 35 can convert data uploads / selections to a gzipped array in order to manage data handling and transfer between mailing lists within system 100 , or to provide for export to another file structure . after a user has placed item 47 in shopping cart 63 , when order interface 73 reviews order 65 , data model processor 33 can allow the user to view / edit / download and use mailing lists according to the user &# 39 ; s security information 66 and the selected data model 13 . data model processor 33 can also allow the user to create a mailing list from a conventional contact manager system using the capabilities provided in the conventional contact manager system such as , for example , search . data model processor 33 can further allow the user to access a file that can be made private and can include a counts list , touch data , and name / address data . data model processor 33 can also provide for purchasing a mailing list from a mailing list vendor typically from a vendor &# 39 ; s website . continuing to refer to fig1 and 2 , raw variables 22 can be , for example , formulas , text inputs , images , distortion matrices , graphs / charts , and direct type / direct smile , and can be , for example , daisy - chained to one another to create loops and sequential data . raw variables 22 can be named , can be associated with a description , can be displayed after variable processing is complete , and can be assigned an output filter which can be , for example , an expression applied to variable 15 before variable 15 is used to create informational piece 49 . raw variables 22 such as formulas can be saved for later use by other workflows . the threshold formula type applies variables across a numeric matrix , and possibly makes the result available to another variable . var_name min max output [[ family_size ]] 1 2 no_kids [[ family_size ]] 3 99 kids the equation formula type provides for variables to be assembled into equations , and the result possibly made available to other variables . this text variable formula type assembles variables and text together , and can send the assembly to another variable . the text variable can be , for example , an address block of a direct mail piece : with respect to image variables , in the illustrative embodiment , images can be associated with keywords that can be assigned , for example , manually , to images . the plurality of different items 47 that reference keywords that are associated with multiple images can use a random selection process to choose a single image to be placed upon informational piece 49 . a default image can be assigned to each keyword so that if no matches are found for a certain keyword , the default image can be chosen . in the illustrative embodiment , a digital asset manager can track the attributes of the file , such as , for example , size , dots / inch , and color space , and an asset manager folder can be used to segment raw variable 22 so as to restrict image selection and assist with organization of company data . after categories ( described above ) are selected , one or more keywords can be assigned to each image . a “ default ” designation can be assigned to informational piece 49 or the same keyword can be applied to images randomly . image output can be sent to a distortion matrix that can map the selected image onto , for example , a mug or a skewed , rotated item , and then used on informational piece 49 . with respect to graphs and charts , system 100 can provide dynamic charting capability because data model 13 can be modified while an informational campaign is in progress , and variable - data model mapper 31 can access updated data model 13 . in the illustrative embodiment , charts and graphs can contain , but are not limited to containing , full color output ( cmyk or spot ), gradients , transparency , vector output , and web / html and print - on - demand output . possible charts can be , but are not limited to being , 3d and flat bar and pie charts , and a line graph for scalable vector graphics , which can provide various formats as output including , but not limited to , ppml , postscript , and jpg / gif . with respect to direct type / direct smile , variable processor 27 can provide output from variables 15 to a conventional direct type / direct smile application which returns a formatted file , for example , in a tif format , which variable processor 27 can convert into , for example , jpeg , which can be included in an html document for , for example , e - mail . variable processor 27 can provide direct type / direct smile application output to a deformation matrix to achieve further targeted information dissemination objectives . continuing to refer to fig1 and 2 , raw variable 22 can be changed , for example , either automatically or manually , and system 100 uses a cascading methodology to proliferate raw variable 22 changes to related raw variables 22 . further , raw variables 22 can be mapped to each other so that any changes to a first raw variable 22 can be reflected in a second ( third , fourth , . . . ) raw variable 22 that is ( are ) mapped to the first raw variable 22 . after a first raw variable 22 is mapped to a second raw variable 22 , for example , the first raw variable 22 can be evaluated back until a null data string is available or until it evaluates to an actual value . this is recursive for each raw variable 22 , for example , each formula is mapped back and then stored , so that after it is executed , it does not need to be rerun . still further , an unlimited number of instances of raw variables 22 and raw variable combinations can be created . even further , the display of variable 15 , after variable processor 27 completes whatever computations are necessary based on database 11 , allows system 100 to collect data without having to position the data , which enables more rapid piece creation . system 100 enables variable characteristics 21 to be set such that raw variables 22 can include certain data when entering variable processor 27 . finally , new variables 16 can be added to system 100 . with still further reference to fig1 and 2 , item processor 23 can accommodate changes to information templates 17 in database 11 . in the illustrative embodiment , a system administrator could supply security information 66 ( fig1 ) sufficient to make changes in , for example , information templates 17 , while a user could supply security information 66 sufficient to apply database 11 changes to items 47 . item processor 23 can subject certain data to output filters , for example : referring still further to fig1 and 2 , variable - data model mapper 31 can access information related to selected and processed variables 15 from a selected data model 13 and provide the information to the selected and processed variables 15 so that the variables , such as formulas , may be executed . the results of formula execution , item creation by item creator 29 , and data positioning by positioner 25 are fed to piece creator 35 which accesses the selected data model 13 to create the variable data publishing ( vdp ) informational pieces 49 appropriate for the particular phase of the informational campaign . during the informational campaign , feedback processor 39 could provide feedback 53 to the selected data model 13 in order to modify , for example , the mailing list to which mailer / e - mailer 37 would provide informational pieces 49 , by , for example , print medium or a file , such as an html - formatted file , and could assign points to a recipient . referring now primarily to fig3 , method 200 for creating informational pieces 49 ( fig2 ) can include , but is not limited to , the steps of selecting 101 a data model 13 , an imposition 19 ( fig2 ), an information template 17 ( fig2 ), a variable 15 ( fig2 ), and a variable position 41 ( fig2 ) and associating 103 imposition 19 with information template 17 . method 200 can further include the steps of associating 105 variable 15 with information template 17 , associating 107 variable position 41 with variable 15 and information template 17 , creating 109 a one : many relationship between the at least one variable ( 15 ) and a plurality of different types of items ( 47 ); and creating 110 the plurality of different types of items 47 ( fig2 ) based on information template 17 , imposition 19 , and variable 15 . method 200 can still further include the steps of creating 111 mapping 45 ( fig2 ) of information between data model 13 and variable 15 , creating 113 informational pieces 49 ( fig2 ) based on the plurality of different types of items 47 , data model 13 , feedback 53 ( fig2 ), and mapping 45 , providing 115 informational pieces 49 to recipient , and receiving 117 feedback 53 from the recipients with respect to informational pieces 49 , weighting the feedback 53 , and mapping the feedback 53 to the at least one recipient . if data model 13 is modified 119 according to feedback 53 , method 200 repeats the steps 111 , 113 , 115 , 117 , and 119 . otherwise , method 200 ends . optionally , method 200 can include the steps of providing weighted points to modify feedback 53 and method step 117 . referring to fig1 and 3 , method 200 ( fig3 ) can be , in whole or in part , implemented electronically . signals representing actions taken by elements of system 100 ( fig1 ) can travel over at least one communications network 61 ( fig1 ). control and data information can be electronically executed and stored on at least one computer - readable medium 62 ( fig1 ). the system can be implemented to execute on at least one computer node 64 ( fig1 ) in at least one communications network 61 . common forms of at least one computer - readable medium 62 can include , for example , but are not limited to , a floppy disk , a flexible disk , a hard disk , magnetic tape , or any other magnetic medium , a cdrom or any other optical medium , punched cards , paper tape , or any other physical medium with patterns of holes , a ram , a prom , and eprom , a flash - eprom , or any other memory chip or cartridge , a carrier wave , or any other medium from which a computer can read . although the invention has been described with respect to various embodiments , it should be realized this invention is also capable of a wide variety of further and other embodiments .