hereinafter , embodiments of the present invention will be described in detail with reference to the accompanying drawings . fig1 is an overall configuration diagram of an electrophoretic display apparatus according to an embodiment of the present invention . this electrophoretic display apparatus 1 is configured by including a display section 2 in which display pixels are arranged in a matrix form , a data line drive circuit 3 that supplies pixel signals to the display section 2 , a scan line drive circuit 4 that supplies scanning signals of a fixed pulse width to the display section 2 , a common potential supply circuit 5 that gives a common potential to each display pixel of the display section 2 , and a controller 6 that controls operation of the entire apparatus . the scan line drive circuit 4 outputs scanning signals so as to form a scanning pattern in which a pause period is inserted . in the display section 2 , n data lines x 1 to xn extend from the data line drive circuit 3 in a column direction ( y direction ) and m scan lines y 1 to ym crossing these data lines extend from the scan line drive circuit 4 in a row direction ( x direction ). in the display section 2 , a display pixel 20 is formed at each intersection at which each data line ( x 1 , x 2 , . . . xn ) and each scan line ( y 1 , y 2 , . . . ym ) cross each other . in this way , in the display section 2 , a plurality of the display pixels 20 are arranged in the form of a matrix with n rows and m columns . the data line drive circuit 3 supplies a pixel signal to each data line ( x 1 , x 2 , . . . xn ) based on a timing signal supplied from the controller 6 . the pixel signal takes on a potential of a high potential vh ( e . g ., 30 v ) or a low potential vl ( e . g ., 0 v ). the scan line drive circuit 4 sequentially supplies scanning signals of a fixed pulse width to the respective scan lines ( y 1 , y 2 , . . . ym ) based on timing signals supplied from the controller 6 . in this way , scanning signals are supplied to the display pixels 20 to be driven . since pixels subject to gradation control are selected by scanning signals , the scanning signals can also be called “ selection signals .” here , a scanning pattern of a scanning signal outputted from the scan line drive circuit 4 will be described . fig2 a illustrates a scanning pattern in which a pause period is inserted in frame units . in the scanning pattern shown in fig2 a , scanning signals of a fixed pulse width are sequentially selected in order of scan lines y 1 , y 2 , y 3 . . . ym and a pause period t 1 is inserted collectively after 1 - frame scanning is completed . after the collective pause period t 1 , 1 - frame scanning ( selection of scan lines y 1 , y 2 , y 3 . . . ym ) is executed again . such scanning is repeated a predetermined number of times . as with the frame scanning shown in fig2 a , a time required to sequentially select scan lines y 1 , y 2 , y 3 . . . ym corresponding to one screen using scanning signals of a fixed pulse width without any gap between scan lines will be called a “ reference frame period t 2 .” fig2 b illustrates a scanning pattern in which a pause period is inserted in scan line units . in the scanning pattern shown in fig2 b , after a lapse of a pause period t 3 after selecting a preceding scan line yn , the next scan line y ( n + 1 ) is selected . that is , the pause period t 3 is inserted in each scan line . each pause period t 3 is set to an identical time width . fig3 a illustrates a scanning pattern in which a pause period is inserted in scan line group units . in the scanning pattern shown in fig3 a , all scan lines y 1 , y 2 , y 3 . . . ym that correspond to 1 frame are divided into a plurality of groups , each group being made up of two scan lines , no pause period is provided within each group and after the last scan line of each group is selected , a pause period t 4 is inserted before selecting scan lines of the next group . each pause period t 4 is set to an identical time width . note that if all scan lines y 1 , y 2 , y 3 . . . ym that correspond to 1 frame are handled as one group , the scanning pattern would be identical to that shown in fig2 a . fig3 b illustrates a scanning pattern in which timing of inserting a pause period and a time width of the pause period are randomized . as shown in fig3 b , the pause period insertion timing and the pause period time width may be set randomly . it is possible to set beforehand , a scanning pattern with a pause time taken into consideration in the scan line drive circuit 4 which is a driver ic and configure the scan line drive circuit 4 to control pause times according to a command from the controller 6 . alternatively , command timing of the controller 6 may be controlled so as to control command output timing from the scan line drive circuit 4 . the selection of the above - described pattern and the determination of command output timing may also be changed according to the values of determination parameters such as accumulated application count , accumulated application time , elapsed time from manufacturing and product operating ambient temperature . these determination parameters , necessary memory , program , sensor or the like are mounted in the product as appropriate . a common potential vcom is applied to each display pixel 20 making up the display section 2 from the common potential supply circuit 5 via the common potential line 11 . the common potential vcom is a high potential vh ( e . g ., 40 v ) or a low potential vl ( e . g ., 0 v ). the controller 6 supplies timing signals such as a clock signal and a start pulse to the data line drive circuit 3 , scan line drive circuit 4 and common potential supply circuit 5 , and controls each circuit . the controller 6 supplies gradation data of a display target pixel to the data line drive circuit 3 or common potential supply circuit 5 . the data line drive circuit 3 or common potential supply circuit 5 determines an application count and a voltage value of a write pulse according to the gradation data and supplies a pixel signal or common potential to a target pixel in synchronization with a frame scanning ( pixel row selection ) operation of the scan line drive circuit 4 . fig4 is a circuit diagram illustrating an electrical configuration of the display pixel 20 . since the respective display pixels 20 arranged in the display section 2 in a matrix form have an identical configuration , components making up the display pixels 20 are assigned common reference numerals and description thereof will be omitted . the display pixel 20 is provided with a pixel electrode 21 , a common electrode 22 , an electrophoretic element 23 , a pixel switching transistor 24 and a storage capacitor 25 . the pixel switching transistor 24 can be made up of , for example , a tft ( thin film transistor ). a gate of the pixel switching transistor 24 is electrically connected to a scan line ( y 1 , y 2 , . . . ym ) of a corresponding row . a source of the pixel switching transistor 24 is electrically connected to a data line ( x 1 , x 2 , . . . xn ) of a corresponding column . furthermore , a drain of the pixel switching transistor 24 is electrically connected to the pixel electrode 21 and the storage capacitor 25 . the pixel switching transistor 24 outputs a pixel signal supplied from the data line drive circuit 3 via a data line ( x 1 , x 2 , . . . xn ) to the pixel electrode 21 and the storage capacitor 25 at timing corresponding to a pulsed scanning signal supplied from the scan line drive circuit 4 via a scan line ( y 1 , y 2 , . . . ym ) of the corresponding row . a pixel signal is supplied to the pixel electrode 21 from the data line drive circuit 3 via the data line ( x 1 , x 2 , . . . xn ) and the pixel switching transistor 24 . the pixel electrode 21 is disposed opposite to the common electrode 22 via the electrophoretic element 23 . the common electrode 22 is electrically connected to the common potential line 11 to which a common potential vcom is supplied . the electrophoretic element 23 is a liquid containing electrophoretic particles of at least one kind and is sealed using a sealer ( not shown ) between the electrodes so as not to leak . the storage capacitor 25 is made up of a pair of electrodes arranged opposite to each other across a dielectric film , one electrode is electrically connected to the pixel electrode 21 and pixel switching transistor 24 and the other electrode is electrically connected to the common potential line 11 . the storage capacitor 25 has a capacitance enough to store charge to continuously move electrophoretic particles in a direction corresponding to the drive voltage for a time longer than the reference frame period t 2 even after a drive voltage generated between the electrodes of the display pixel 20 by one selection is turned off . next , a specific configuration of the display section 2 of the electrophoretic display apparatus 1 will be described based on fig5 . fig5 is a partial cross - sectional view of the display section 2 of the electrophoretic display apparatus 1 . the display section 2 is constructed of an element substrate 28 and an opposite substrate 29 arranged opposite to each other via a spacer ( not shown ) with an electrophoretic element 23 sealed in between the substrates . the present embodiment will be described based on the premise that an image is displayed on the opposite substrate 29 side . the element substrate 28 is a substrate made of glass or plastic or the like . though not shown here , a laminated structure is formed on the element substrate 28 , which includes the pixel switching transistor 24 , the storage capacitor 25 , the scan lines ( y 1 , y 2 , . . . ym ), the data lines ( x 1 , x 2 , . . . xn ), the common potential line 11 or the like described above with reference to fig4 . a plurality of pixel electrodes 21 are provided on the upper layer side of this laminated structure in a matrix form . the opposite substrate 29 is , for example , an optical transparent substrate made of glass , plastic or the like . the common electrode 22 is formed opposite to the plurality of pixel electrodes 21 on the opposite surface of the element substrate 28 in the opposite substrate 29 . the common electrode 22 is formed of a transparent conductive material such as magnesium silver ( mgag ), indium tin oxide ( ito ), indium zinc oxide ( izo ). in the present embodiment , the electrophoretic element 23 is an electrophoretic display liquid made up of positively charged black particles 83 , negatively charged white particles 82 and a dispersion medium 81 that disperses these black particles 83 and white particles 82 , and all these elements are sealed in between the element substrate 28 and the opposite substrate 29 . a spacer ( not shown ) for keeping the distance between the substrates to a defined value is provided between the element substrate 28 and the opposite substrate 29 , and a sealer ( not shown ) for sealing the gap is provided at an end face of the substrate . when a voltage is applied between the pixel electrode 21 and the common electrode 22 so that the potential of the common electrode 22 becomes relatively higher , the positively charged black particles 83 are attracted to the pixel electrode 21 side by a coulomb force and the negatively charged white particles 82 are attracted to the common electrode 22 side by the coulomb force . as a result , the white particles 82 are concentrated on the display surface side ( common electrode 22 side ) and the display surface of the display section 2 becomes white display . on the other hand , when a voltage is applied between the pixel electrode 21 and the common electrode 22 so that the potential of the pixel electrode 21 becomes relatively higher ( the potential of the common electrode 22 becomes relatively lower ), the positively charged black particles 83 are attracted to the common electrode 22 side by the coulomb force and the negatively charged white particles 82 are attracted to the pixel electrode 21 side by the coulomb force . as a result , the black particles 83 are concentrated on the display surface side ( common electrode 22 side ) and the display surface of the display section 2 becomes black display . by changing pigments used for the white particles 82 and the black particles 83 to , for example , pigments of red , green or blue colors , it is possible to change the display surface of the display section 2 to a red display , green display or blue display or the like . when particles are placed under an identical electric field , the moving speed differs between the white and black particles depending on the particle size or other factors . the present embodiment will describe a case where white particles move faster than black particles . next , drive operation in the electrophoretic display apparatus 1 configured as described above will be described . the data line drive circuit 3 applies pixel signals to data lines x to which the target display pixels 20 are connected and the scan line drive circuit 4 supplies scanning signals to scan lines y according to a scanning pattern in which a pause period is inserted . for example , in the case of the scanning pattern shown in fig2 a , scanning signals of a fixed pulse width are sequentially selected in order of scan lines y 1 , y 2 , y 3 . . . ym without a break and the pause period t 1 is collectively inserted after completing 1 - frame scanning . the scanning with the pause period t 1 is collectively inserted in the frame units shown in fig2 a is repeated until target pixels become required gradation . fig6 is a diagram illustrating a time variation of a drive voltage applied to the electrophoretic element 23 . for example , a case will be considered where the electrophoretic element 23 is provided with a storage capacitor 25 with a capacitance suitable for a panel including ym × 2 scan lines in one frame . suppose the storage capacitor 25 has a capacitance enough to move the electrophoretic element 23 for a time tm required to select all scan lines ( ym × 2 ) in the drive voltage direction . that is , if a standard frame period is tm , the storage capacitor 25 has a capacitance that allows the stored energy to be efficiently used . however , when applied to a panel with ym corresponding to half the number of scan lines , the next scanning is started before the drive voltage drops sufficiently as shown by a dotted line in fig6 , that is , at a stage at which sufficient energy still remains . thus , the present embodiment inserts an additional pause period t 1 so that it is not until the drive voltage of the storage capacitor 25 is extended to close to a lower limit within which electrophoretic particles can be moved that the next scanning starts . therefore , by inserting the pause period t 1 , it is possible to effectively use energy of a region r shown by the shaded area in fig6 . when it is predicted due to a change in the environment temperature or deterioration over the years that the initial display performance may not be kept if the pause period t 1 remains unchanged , the display performance can be improved by shortening the pause period t 1 . that is , the display performance can be improved without any operation such as replacement of the storage capacitor 25 . here , a verification result relating to a pause period inserted in a scanning pattern will be described . there are a variety of inks used for the electrophoretic element 23 , and ink a which is a kind of ink having a large discharge time constant and ink b which is a kind of ink having a small discharge time constant were used for verification . ink a has a volume resistivity of 4 . 9e10 ( ωcm ), a dielectric constant of 3 . 2 , a discharge time constant of 13 . 9 ms , and a discharge time constant including the storage capacitor 25 of 60 . 8 ms . ink b has a volume resistivity of 2 . 6e10 ( ωcm ), a dielectric constant of 4 . 3 , a discharge time constant of 9 . 9 ms , and a discharge time constant including the storage capacitor 25 of 34 . 8 ms . for inks a and b , an experiment was conducted in which a frame scan applying a drive voltage for 20 μs was performed 120 times . 20 μs is a time corresponding to a pulse width of a fixed pulse . measurements were made on a change in a reflection factor of display pixels and a change in contrast when an elapsed time ( corresponding to a pause period ) until the next one was selected was changed in 1 - frame scan . the results are shown in fig7 a and 7b . fig7 a shows the measure result relating to ink a and fig7 b shows the measure result relating to ink b . as shown in fig7 a , with ink a , the contrast decreases after around 60 . 8 ms which is a discharge time constant including the storage capacitor 25 . however , since the reflection factor gently decreases even beyond the discharge time constant , there is a high possibility that the display performance required to reach 1 . 6 to 2 . 3 times the discharge time constant including the storage capacitor 25 may be secured . as shown in fig7 b , with ink b , the display performance reaches a peak around 34 . 8 ms which is a discharge time constant including the storage capacitor 25 . however , even after surpassing the discharge time constant , since the display performance is maintained up to around 60 ms , there is a high possibility that the display performance required to reach 1 . 6 to 2 . 3 times the discharge time constant including the storage capacitor 25 may be secured . note that when the display performance is seen from the viewpoint of a remaining voltage of the drive voltage , the voltage at which the remaining voltage becomes 36 . 8 % of the applied voltage is a time constant itself , and the voltage at which the remaining voltage becomes 20 % of the applied voltage is 1 . 6 times the time constant , and the voltage at which the remaining voltage becomes 10 % of the applied voltage is 2 . 3 times the time constant . based on the above - described verification results , it is clear that when the pause period is 2 . 3 times the time constant or less , certain display performance can be realized , and the pause period is preferably 1 . 6 times the time constant or less or most preferably close to the time constant . hereinafter , test results regarding the display performance using a test pixel will be described . a test pixel was created for testing a reflection factor which is one of display performance factors . a test pixel was created by sealing an electrophoretic liquid ( ink a ) in between an element substrate made of raw material of ito - pet , having a size of 30 mm on all four sides , and an opposite substrate with an adhesive so that the distance between the electrodes ( pixel electrode − common electrode ) would be 20 μm . the potential difference between the common electrode and the data line was ± 15 v , and the width of a fixed pulse supplied to a drive corresponding to one scan line y 1 was 20 μs . here , suppose a panel whose total number of scan lines is 192 . a time ( standard frame period tm ) required for 1 - frame scanning by sequentially supplying scanning signals having a pulse width of 20 μs to all scan lines y 1 to y 192 without a break is 3 . 84 ms . when a scanning pattern is applied in which the pause period t 1 is collectively inserted after 1 - frame scan , if attention is focused on one display pixel 20 , an interval after the display pixel 20 is selected last time until it is selected next time is standard frame period tm (= 3 . 84 ms )+ pause period t 1 . if a case is assumed where frame scanning is performed 120 times by applying a scanning pattern of collectively inserting the pause period t 1 , a potential difference (± 15 v ) is repeatedly applied to the one focused display pixel 20 at an interval of standard frame period tm (= 3 . 84 ms )+ pause period t 1 . thus , a reflection factor was measured after repeatedly applying the potential difference (± 15 v ) to the test pixel at an interval of standard frame period tm (= 3 . 84 ms )+ pause period t 1 . measurements were conducted on four patterns of pause period t 1 of 0 , 2 . 56 ms , 8 . 16 ms and 20 . 16 ms with the storage capacitor cs to be inserted fixed to 3 . 3 nf . a spectrophotometer manufactured by suga test instruments co ., ltd . was used to measure the reflection factor . a reflection factor was measured using the above - described test pixel when the storage capacitor cs to be inserted was changed without adding any pause time t 1 from 3 . 3 nf (= 3 . 67 [ pf / mm2 ]) to 25 . 3 nf (= 28 . 1 [ pf / mm2 ]) ( a , b , c , d in fig8 ). fig8 shows these two measurement results . as shown in fig8 , although the display performance increases as the storage capacitor cs increases , it is seen that the display performance in the case where an additional pause time of 20 . 16 ms is provided is better . as described above , it is seen that insertion of the pause time t 1 into a scanning pattern improves display performance of the test pixel . from above , it is possible to improve display performance as the display section 20 by repeating scanning by applying a scanning pattern in which a pause period is inserted for the display section 2 in which the display pixels 20 are arranged in a matrix form . using the same test pixel as that described above , a reflection factor in a case where no additional pause time was provided ( t 1 = 0 ) was compared with that in a case where an additional pause time of 8 . 61 ms was inserted using six kinds of electrophoretic liquids by fixing the storage capacitor cs to 6 . 6 nf , setting a potential difference between electrodes during a selection ( pixel electrode — common electrode ) to ± 15 v , setting the fixed pulse width of a scanning signal to 20 μs , setting an interval corresponding to 192 scan lines and an application constant corresponding to a scan count of 120 . as a result , the display performance improved for all the six kinds of ink when an additional pause time was provided . although these six kinds of ink differ in a black / white particle compound ratio , particle surface treatment and dispersion medium , there is no difference in that these are two - particle - based electrophoretic inks in which two types of positively and negatively charged particles exist in the dispersion medium . from this , it is seen that the present invention also produces effects with inks having different black / white particle ratios and dispersion media . the present invention is not limited to the above - described embodiment , but can be implemented modified in various ways . sizes and shapes illustrated in the accompanying drawings are not limited to those in the above - described embodiment , but can be changed as appropriate within a scope in which the effects of the present invention can be produced . other aspects of the present invention can be changed as appropriate without departing from the scope of the object of the present invention . the present application is based on japanese patent application no . 2012 - 238958 filed on oct . 30 , 2012 , entire content of which is expressly incorporated by reference herein .