referring now to the drawings in which like reference numbers reference like parts , an automobile roof molding 1 and a method of manufacturing the roof molding will be described . although the present invention will be discussed within the context of an automobile roof molding , it should be appreciated by one skilled in the art that the molding and method of manufacture are applicable to moldings for use in other vehicle locations as well as other equivalent applications . as shown in fig1 , roof moldings 1 are respectively affixed to a pair of long , thin grooves 12 formed on both sides of a roof 11 on an automobile 10 . each of the grooves 12 is formed at a weld seam between a roof panel 13 and a side panel 14 . the roof moldings 1 ( denoted in fig1 with oblique lines ) are affixed to the grooves 12 in a manner described below to cover the grooves 12 . fig2 shows the back side of an end of one of the roof moldings 1 , while fig3 shows a side view of the end of the roof molding 1 shown in fig2 . as shown in fig2 and fig3 , the roof molding 1 generally includes a body 2 , a bent end 3 and reinforcing ribs 4 , each of which will be described in detail below . the body 2 includes a finished portion 21 , a base 22 and a lip portion 23 . the finished portion 21 is made of a thermoplastic elastomer and is formed in an elongate manner with a predetermined thickness a . the thickness a of the finished portion 21 is preferably about 3 . 0 mm . the base 22 is made of a thermoplastic elastomer and extends transversely from a back side of the finished portion 21 generally along the center of the back side of the finished portion 21 . the base 22 is separated from the bent end 3 by a prescribed distance and is reinforced by a metal core 24 implanted therein . the metal core 24 is preferably straight and is preferably made of aluminum . the lip 23 is made of a thermoplastic elastomer and extends outwardly from a bottom side of the base 22 in a direction that is generally parallel with the finished portion 21 . the base 22 and the lip portion 23 are inserted in one of the grooves 12 to affix the roof molding 1 to the automobile 10 . the finished portion 21 , which covers the groove 12 , and the bent end 3 , which covers an end of the groove 12 , are visible from outside of the automobile 10 . still referring to fig2 and 3 , the bent end 3 is formed by heating and pressing the molding 1 at an end of the body portion 2 . the bent end 3 is formed continuously with the finished portion 21 by bending the finished portion 21 . the thickness of the bent end 3 is preferably about 2 . 5 mm . the reinforcing ribs 4 project outwardly from the back of a boundary 5 between the body 2 and the bent end 3 . the reinforcing ribs 4 are formed in the shape of a parallelogram with a predetermined thickness c that is preferably about 1 . 5 mm . according to a preferred embodiment , three reinforcing ribs 4 are affixed on the roof molding 1 , and adjacent ones of the reinforcing ribs 4 are separated by a predetermined distance . referring now to fig4 a - 4c , a method of manufacturing the roof molding 10 will now be described . as shown in fig4 a , a melted resin is extruded from an extruder , and is then cut it into a predetermined length . thus , an elongate intermediate product 6 is produced . the intermediate product 6 includes the finished portion 21 , the base 22 and the lip portion 23 . the metal core 24 is then implanted in the base 22 by insert molding the metal core 24 into the base 22 during the extrusion process . as shown in fig4 b , a part of the base 22 and the lip portion 23 corresponding to the shape of the groove 12 and shown as the hatched portion is cut from an end portion 61 of the intermediate product 6 . finally , referring to fig4 c , the end portion 61 is heated from its back side and pressed by a mold that includes a core mold , or top mold portion 7 , and a cavity mold , or bottom mold portion 8 . in addition , the cavity mold 8 includes a rib mold 9 for forming the reinforcing ribs 4 . the pressed portion of the end portion 61 is heated to a temperature above the melting point of the elastomer material used to form the end portion 61 and is pressed by the core mold 7 to bend the pressed portion . the distance b ( corresponding to the thickness of the bent end 3 shown in fig3 ) between the core mold 7 and the cavity mold 8 is narrower than the thickness a of the finished portion 21 . on the other hand , the thickness a of the finished portion 21 before the pressing process is constant as shown in fig4 b . therefore , when the core mold 7 and the cavity mold 8 are closed , the melted resin at the pressed portion that corresponds to the difference between the thicknesses a and b flows into the rib mold 9 as indicated by the arrows in fig4 c . as a result , the bent end 3 is formed with the reinforcing ribs 4 due to the thickness b being narrower than the thickness a . the roof molding 1 resulting from the above manufacturing process includes the reinforcing ribs 4 at the back of the boundary 5 between the body 2 and the bent end 3 . thus , the bent end 3 is strengthened . as represented by the arrows in fig3 , a contractile force acts on the inside of the bent end 3 to bias the bent end 3 back to its original straight shape . the contractile force also acts on the inside of the reinforcing ribs 4 . however , because the bent end 3 is secured by the reinforcing ribs 4 , deformation of the bent end 3 and recovery of the bent end 3 to its original straight shape is restricted . because the reinforcing ribs 4 are formed as discussed above simultaneously with the bent end 3 , a sink mark around the boundary 5 and a joint mark at the finished portion 21 are not formed . furthermore , because the bent end 3 and the reinforcing ribs 4 are formed by the same pressing process , the manufacturing method is simplified . moreover , another process for forming the reinforcing ribs 4 is not required , and an increase in manufacturing complexity and in production costs is avoided . furthermore , the thickness c of the reinforcing ribs 4 is not more than two thirds of the thickness b of the bent end 3 . therefore , the restraint of sink marks is promoted . moreover , because the pressed portion is heated from its backside while being pressed , the surface of the bent end 3 is more aesthetically pleasing than when heated from its front side . the roof molding 1 is fixed securely in the groove 12 of the roof 11 by the base 22 and the lip portion 23 . while the roof molding 1 and its manufacturing method have been described , the molding and its manufacturing method can be changed in the details of construction and in the combination and arrangement of parts without departing from the spirit and the scope of the invention as hereinafter claimed . the roof molding 1 has been described in the context of a roof molding . however , the molding is not limited to use as a roof molding . for example , the molding is also applicable as a bumper molding and a side molding , as well as to other molding configurations . materials and construction can be changed according to the specific application . in addition , the base and the lip portion are not always both necessary . the shapes of the base and the lip portion are also not limited to those discussed , and can be changed based on the particular application . further , although the base has been described as including a metal core , the metal core may not always be necessary . still further , the bent end was described as being formed at one end of the molding . however , the bent end can be formed at both ends of the molding . although the reinforcing ribs are formed in the shape of a parallelogram , the shape of the reinforcing ribs is not limited to such a shape as long as the reinforcing ribs are arranged at the boundary between the body and the bent end as discussed above . for example , the shape of the reinforcing ribs can be changed to a trapezoidal shape or a triangular shape . furthermore , the thickness , as well as the number , of the reinforcing ribs is not limited to the above discussed parameters . one , two or more than four of the reinforcing ribs can be used . if two or more reinforcing ribs are used , the distance between adjacent ones of the reinforcing ribs can be changed according to the number used . the disclosure is intended to explain how to fashion and use various embodiments in accordance with the invention rather than to limit the true , intended and fair scope and spirit thereof . the forgoing description is not intended to be exhaustive or to limit the invention to the precise form disclosed . modifications or variations are possible in light of the above teachings . the embodiments were chosen and described to provide the best illustration of the principles of the invention and its practical application , and to enable one of ordinary skill in the art to utilize the invention in various embodiments and with various modifications as are suited to the particular use contemplated . all such modifications and variations are within the scope of the invention as determined by the appended claims , as may be amended during the pendency of this application , and all equivalents thereof , when interpreted in accordance with the breadth to which they are fairly , legally , and equitably entitled .