the present invention will be described more fully hereinafter with reference to the accompanying drawings , in which exemplary embodiments of the invention are shown . as those skilled in the art would realize , the described embodiments may be modified in various different ways , all without departing from the spirit or scope of the present invention . fig1 and fig2 respectively show a perspective schematic view and a cross - sectional schematic view of an organic light emitting diode ( oled ) display according to a first exemplary embodiment of the present invention . referring to fig1 and fig2 , an oled display 100 according to the present exemplary embodiment includes a panel assembly 12 , a flexible circuit board 14 , and a printed circuit board 16 . the panel assembly 12 includes a display area a 10 and a pad area a 20 , and displays an image in the display area a 10 . the flexible circuit board 14 is fixed to the pad area a 20 , and the printed circuit board 16 is electrically connected with the panel assembly 12 through the flexible circuit board 14 . the panel assembly 12 includes a first substrate 18 and a second substrate 22 . the second substrate 22 is smaller than the first substrate 18 and of which an edge portion is attached to the first substrate 18 by a sealant 20 ( fig2 ). the display area a 10 is located in an area where the first and second substrates 18 and 22 are overlapped at a region defined by an interior side or sides of the sealant 20 , and the pad area a 20 is located on the first substrate 18 at an external side ( i . e ., a side facing away or oppositely away from the interior side ) of the sealant 20 . a plurality of sub - pixels are disposed in a matrix pattern in a display region on the display area a 10 of the first substrate 18 , and a scan driver and a data driver are located between the display area a 10 and the sealant 20 or at the external side of the sealant 20 for driving the sub - pixels . in the pad area a 20 of the first substrate 18 , pad electrodes for transmitting electrical signals to the scan and data drivers are located . an integrated circuit chip 24 and the flexible circuit board 14 are mounted on the pad area a 20 of the first substrate 18 . a protective layer 26 is formed around the integrated circuit chip 24 and the flexible circuit board 14 to protect pad electrodes formed in the pad area a 20 by covering them . surface mounted devices are mounted on the printed circuit board 16 for passing driving signals , and a connector 28 is installed on the printed circuit board 16 for transmitting an external signal thereto . in a rear side of the panel assembly 12 , a bezel for increasing bending strength of the panel assembly 12 or a buffering tape for increasing impact resistance of the panel assembly 12 may be formed . the flexible circuit board 14 fixed to the pad area a 20 is bent toward the rear side of the panel assembly 12 to make the printed circuit board 16 face the rear side of the panel assembly 12 as shown in fig2 . fig3 is a circuit schematic diagram of a sub - pixel of the panel assembly of fig1 , and fig4 is a cross - sectional schematic view of the panel assembly of fig1 . referring to fig3 and fig4 , a sub - pixel of the panel assembly 12 is formed of an oled l 1 and a driving circuit unit . the oled l 1 includes an anode ( hole injection electrode ) 30 , an organic emission layer 32 , and a cathode ( electron injection electrode ) 34 . here , the driving circuit unit includes at least two thin film transistors t 1 and t 2 and at least one storage capacitor c 1 . here , in one embodiment , the at least two thin film transistors include a switching transistor t 1 , and a driving transistor t 2 . the switching transistor t 1 is connected to a scan line sl 1 and a data line dl 1 , and transmits a data voltage from the data line dl 1 according to a switching voltage from the scan line sl 1 to the driving transistor t 2 . the storage capacitor c 1 is connected to the switching transistor t 1 and a power source line vdd , and stores a voltage that corresponds to a difference of a voltage transmitted from the switching transistor t 1 and a voltage supplied to the power source line vdd . the driving transistor t 2 is connected to the power source line vdd and the storage capacitor c 1 and supplies an output current i oled that is proportional to a square of a difference between the voltage stored in the storage capacitor c 1 and a threshold voltage to the oled l 1 , and the oled l 1 emits light in accordance with the output current i oled . as shown in fig4 , the driving transistor t 2 includes a source electrode 36 , a drain electrode 38 , and a gate electrode 40 , and the anode 30 of the oled l 1 may be connected to the drain electrode 38 of the driving transistor t 2 . a planarization layer 42 is disposed on the source electrode 36 and the drain electrode 38 of the driving transistor t 2 , and the anode 30 is formed on the planarization layer 42 . a via hole 421 is formed in the planarization layer 42 , and the anode 30 is connected to the drain electrode 38 through the via hole 421 . a pixel defining layer 44 is formed on the anode 30 and the planarization layer 42 . the pixel defining layer 44 forms an opening 46 in a portion that overlaps the anode 30 in each sub - pixel to expose the anode 30 . in addition , the organic emission layer 32 is filled in the opening of the pixel defining layer 44 and thus contacts the anode 30 . the organic emission layer 32 may be formed to be the same size as or larger than the opening 46 of the pixel defining layer 44 . that is , if the size ( e . g ., a surface area ) of the organic emission layer 32 is larger than that of the opening 46 of the pixel defining layer 44 , the organic emission layer 32 may be formed over a side wall of the fixed defining layer 44 at where the opening 46 is formed and an upper surface of the pixel defining layer 44 . in fig4 , as an example , the size of the organic emission layer 32 is substantially the same as that of the opening 46 of the pixel defining layer 44 . the configuration of the sub - pixel is not limited thereto , and may be suitably modified . in the previously described oled l 1 , the anode 30 is formed as a metal layer having a light reflection characteristic , and the cathode 34 is formed as a transparent conductive layer . therefore , light emitted from the organic emission layer 32 is emitted out of the panel assembly 12 through the cathode 34 and the second substrate 22 , and the anode 30 reflects light emitted toward the first substrate 18 among the light emitted from the organic emission layer 32 to increase luminous efficiency . in this case , the anode 30 reflects not only light emitted from the organic emission layer 32 , but also light transmitted from the outside ( e . g ., sunlight ) and into the panel assembly 12 . according to the following configuration of the anode 30 , the oled display 100 of an exemplary embodiment can provide luminous efficiency while reducing or minimizing reflection of external light due to the anode 30 . fig5 is a partially enlarged cross - sectional schematic view of the panel assembly of fig1 , fig6 is a top plan schematic view of the anode and the pixel defining layer of fig5 , and fig7 is a top plan schematic view of the anode and the organic emission layer of fig5 . referring to fig5 to fig7 , a pixel of the oled display 100 includes a first sub - pixel sp 1 including a first anode 301 and a first organic emission layer 321 , a second sub - pixel sp 2 including a second anode 302 and a second organic emission layer 322 , and a third sub - pixel sp 3 including a third anode 303 and a third organic emission layer 323 . the cathode 34 is formed over the first to third sub - pixels sp 1 , sp 2 , and sp 3 rather than being divided for each sub - pixel . in the first exemplary embodiment , the oled display 100 has the first sub - pixel sp 1 corresponding to a red color , the second sub - pixel sp 2 corresponding to a green color , and the third sub - pixel sp 3 corresponding to a blue color in order to realize a full - colored image . accordingly , the first organic emission layer 321 is formed as an emission layer for the red color , the second organic emission layer 322 is formed as an emission layer for the green color , and the third organic emission layer 323 is formed as an emission layer for the blue color . however , each color realized by each of the plurality of organic emission layers is not limited thereto , and it may be appropriately modified according to the realization purpose or configuration of the oled display and a choice of a person having ordinary skill in the art . the pixel defining layer 44 includes a first opening 461 disposed in the first sub - pixel sp 1 , a second opening 462 disposed in the second sub - pixel sp 2 , and a third opening 463 disposed in the third sub - pixel sp 3 . the first to third anodes 301 , 302 , and 303 respectively have different widths , and the first to third openings 461 , 462 , and 463 also have different widths . in fig6 , the widths of the first to third anodes 301 , 302 , and 303 disposed along a direction ( the x - axis in the drawing ) traversing the first to third sub - pixels sp 1 , sp 2 , and sp 3 are respectively denoted as w 1 , w 2 , and w 3 . in addition , the widths of the first to third openings 461 , 462 , and 462 disposed along a direction that is the same as that of the first to third anodes 301 , 302 , and 303 ( i . e ., along the direction ( the y - axis in the drawing ) traversing the first to third sub - pixels sp 1 , sp 2 , and sp 3 ) are respectively denoted as w 1 , w 2 , and w 3 . the widths of the first to third anodes 301 , 302 , and 303 and the widths of the first to third openings 461 , 462 , and 463 may be inversely proportional to luminance efficiency of the first to third organic emission layers 321 , 322 , and 323 respectively disposed in the corresponding sub - pixels . that is , an organic emission layer having the lowest luminous efficiency among the first to third organic emission layers 321 , 322 , and 323 may have a larger area in the pixel by increasing the width of the anode and the width of the opening than the widths of the corresponding anode and opening of organic emission layers having relatively higher luminous efficiency . the widths of the first to third anodes 301 , 302 , and 303 may be gradually decreased in the order of the third anode 303 , the first anode 301 , and the second anode 302 , and the widths of the openings 461 , 462 , and 463 may also be gradually decreased in the order of the third opening 463 , the first opening 461 , and the second opening 462 . to put it another way , the width w 3 of the third anode 303 is larger than the width w 1 of the first anode 301 , and the width w 1 of the first anode 301 is larger than the width w 2 of the second anode 302 . in addition , the width w 3 of the third opening 463 is larger that the width w 1 of the first opening 461 , and the width w 1 of the first opening 461 is larger than the width w 2 of the second opening 462 . therefore , the size of the first , second , and third organic emission layers 321 , 322 , and 323 in one pixel may be gradually decreased in the order of the third organic emission layer 323 , the first organic emission layer 321 , and the second organic emission layer 322 . in addition , the first to third anodes 301 , 302 , and 303 are formed wider than the openings 461 , 462 , and 463 of the pixel defining layer 44 of the corresponding sub - pixel so that the edge portions of the first to third anodes 301 , 302 , and 303 partially overlap the pixel defining layer 44 . in this case , excluding a portion where the via hole 421 is formed , the edges of the openings 461 , 462 , and 463 of the pixel defining layer 44 are separated by a set or predetermined distance from the edges of the anodes 301 , 302 , and 303 . therefore , excluding a portion where the via hole 421 is formed , the overlapped portions w 4 ( refer to fig6 ) of the first to third anodes 301 , 302 , and 303 and the pixel defining layer 44 may have a constant width . the first , second , and third organic emission layers 321 , 322 , and 323 may be formed to have the same or a greater width than the openings 461 , 462 , and 463 of a pixel defining layer 44 of the corresponding sub - pixel . in fig7 , the first to third organic emission layers 321 , 322 , and 323 are formed to be the same ( or substantially the same ) in size as the openings 461 , 462 , and 463 of the pixel defining layer of the corresponding sub - pixel . in the oled display 100 according to the present exemplary embodiment , the first to third anodes 301 , 302 , and 303 satisfy the following condition 1 . in condition 1 , if the sum of w 1 and w 2 is more than two times w 3 , the third anode 303 and the third organic emission layer 323 does not have sufficient areas in the pixel so that luminance efficiency of the third organic emission layer 323 cannot be increased . in addition , if twice w 3 is more than two thirds the pixel width p in condition 1 , the areas of the first and second anodes 301 and 302 and the areas of the first and second organic emission layers 321 and 322 are excessively decreased such that luminance efficiency of the first and second organic emission layers 321 and 322 may not be enough . in addition , in the oled display 100 according to the present exemplary embodiment , the first to third anodes 301 , 302 , and 303 and the pixel defining layer 44 satisfy the following condition 2 . condition 2 implies that the width w 4 of the overlapped portion of the first to third anodes 301 , 302 , and 303 and the pixel defining layer 44 is greater than 3 μm . if condition 2 is not satisfied , the pattern quality of the pixel defining layer 44 is deteriorated when the openings 461 , 462 , and 463 of the pixel defining layer 44 are formed through the photolithography process so that the pixel defining layer 44 at the edge portions of the anodes 301 , 302 , and 303 may be damaged . in this case , the anodes 301 , 302 , and 303 may contact the cathode 34 at the edge portions of the anode 301 , 302 , and 303 such that an electrical short circuit may occur , thereby causing damage to the organic emission layers 321 , 322 , and 323 . since the oled display 100 according to the present exemplary embodiment satisfies condition 2 , the electrical short circuit between the anodes 301 , 302 , and 303 and the cathode 34 and the damage to the organic emission layers 321 , 322 , and 323 can be suppressed . as described , in the oled display 100 according to the present exemplary embodiment , the width of each of the anodes 301 , 302 , and 303 is set to be different from each other for each sub - pixel according to efficiency of the organic emission layers 321 , 322 , and 323 while reducing or minimizing the width w 4 of the overlapped portion of the anodes 301 , 302 , and 303 with the pixel defining layer 44 . therefore , when light is emitted from the organic emission layers 321 , 322 , and 323 of the corresponding sub - pixel , the first to third anodes 301 , 302 , and 303 can reduce or minimize unexpected reflection of external light by reducing or minimizing the width w 4 of the portion overlapped with the pixel defining layer 44 while increasing efficiency of reflection toward the second substrate 22 . accordingly , the oled display 100 according to the present exemplary embodiment can improve visibility by decreasing reflection of external light ( by decreasing or minimizing width w 4 ). in the above - described sub - pixel configuration , the first to third organic emission layers 321 , 322 , and 323 may be formed in such a configuration that one or more of these layers 321 , 322 , and 323 do not overlap with their corresponding via holes 421 by being patterned so that the planarity of the organic emission layers 321 , 322 , and 323 and the cathode 34 can be increased . for example , the first and third anodes 301 to 303 that have relatively large widths and areas among the first to third anodes 301 , 302 , and 303 may have a rectangular shape and the via hole 421 may be formed inside thereof . in addition , the first and third organic emission layers 321 and 323 may have a partially concave portion so as to maintain a constant distance with their corresponding via holes 421 . on the other hand , the second anode 302 having the smallest width and area among the first to third anodes 301 , 302 , and 303 may have an externally extended via hole region 50 ( refer to fig7 ). the via hole 421 here is disposed in the via hole region 50 , and the second organic emission layer 322 may be formed in a rectangular shape on the second anode electrode 302 , excluding the via hole region 50 . therefore , sufficient patterning space can be easily obtained in the second sub - pixel having the smallest width and area . to put it another way , in the embodiment as shown , each of the first and third anodes 301 and 303 has a polygonal shape region ( e . g ., a rectangular shape region ) and a via hole region therein , and each of the first and third organic emission layers has the partially concave portion at the via hole region ( or at a position corresponding to the via hole 421 ). by contrast , the second anode 302 has a polygonal shape region and the externally extended via hole region extending out of the polygonal shape region , and the second organic emission layer 322 is formed only on the polygonal shape region of the second anode 302 . fig8 is a partially enlarged cross - sectional view of a panel assembly in a configuration of a light emitting device according to a second exemplary embodiment of the present invention . referring to fig8 , an oled display 101 according to the present exemplary embodiment is the same as the oled display of the first exemplary embodiment , excluding that a planarization layer 42 ′ is formed of a black - colored material that absorbs light . like reference numerals are used for like elements of the first exemplary embodiment . the planarization layer 42 ′ may be formed as a black - colored acryl - based material . the black planarization layer 42 ′ absorbs external light transmitted to portions between anodes 301 , 302 , and 303 to improve outdoor visibility . therefore , the oled display 101 of the second exemplary embodiment can further decrease reflection of external light compared to the oled 100 of the first exemplary embodiment so that outdoor display visibility can be improved . the following table 1 shows reflectance of external light of an oled display of a comparative example , the oled display of the first exemplary embodiment , and the oled display of the second exemplary embodiment , measured through computer simulation . the oled display of the comparative example includes anodes each having the same width measured along the direction traversing the first to third sub - pixels , and is the same ( or substantially the same ) as the oled display of the first exemplary embodiment , excluding the shape of the anodes . simulation measurement of the reflectance of external light is performed through a comparative experiment of reflectance of external light of a standard reflection plate and reflectance of external light of the experiment subject under a condition of using the same standard light source . the reflectance of external light in the table is a calculated value of a comparative value to the reflectance of external light of the standard reflection plate under an assumption that the reflectance of external light of the standard reflection plate is 100 . as shown in the table , the reflectance of the external light can be decreased more in the oled display of the first and second exemplary embodiments where the widths of the anodes is varied than in the oled display of the comparative example where the widths of the anodes are the same in first to third sub - pixels , and particularly , the reflectance of the external light is decreased by a maximum of 4 . 4 % in the oled display of the second exemplary embodiment where the black planarization layer is formed . as such and in view of the foregoing , the oled display according to an embodiment of the present invention can improve outdoor visibility by reducing or minimizing reflection of external light due to anodes . in addition , the planarization layer according to an embodiment of the present invention is formed as a black - colored material so that external light transmitted to portions between the anodes can be absorbed by the black planarization layer , thereby further improving the outdoor visibility . while this invention has been described in connection with what is presently considered to be practical exemplary embodiments , it is to be understood that the invention is not limited to the disclosed embodiments , but , on the contrary , is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims .