according to one embodiment of the invention , a liquid non - phosphate containing lavatory cleansing and sanitizing composition is provided for metering into a toilet bowl during flushing . the composition comprises a sanitizing agent , for example , an iodophor or a complex of a nonionic or anionic detergent and iodine in an amount to provide at least 0 . 2 % by weight , preferably about 0 . 4 to about 0 . 8 % by weight of elemental iodine ; a nonionic or anionic surfactant in an amount to result in an equilibrium of the surfactants as monomers ; optionally about 0 . 5 % to 10 % of a water soluble acid dye and the remainder water . other optional ingredients may be added such as a fragrance , perfume , or other biocidal agents , such as methyl dimethyl propoxylene ammonium chloride . a suitable lavatory cleaning composition in accordance with the invention comprises an amount of iodophor or detergent - iodine complex to provide about 0 . 4 to 0 . 8 % by weight of elemental iodine . utilizing a commercial product of west agro inc . sold under the name &# 34 ; clean front concentrate &# 34 ; which is an alpha -( p - nonylphenyl )- omega - hydroxypoly ( oxyethylene )- iodine complex , the amount is about 1 . 9 to 4 . 0 percent by weight of composition . the amount of anionic or nonionic surfactant is generally about 2 % to 8 % by weight depending upon the surfactant and the iodophor utilized . the acid dye in the amount of about 0 . 5 % to 10 % provides a suitable color to the composition . the remainder of the ingredients is water and any optional materials that may be added . a typical lavatory product which will be utilized in a household comprises about 360 g of composition per dispenser bottle . the amount is generally appropriate for 300 average flushes . there is generally about 18 , 925 g of dilution water per flush which amounts to 5 , 677 , 500 cc of water utilized with the product . in fig3 there is shown that the surfactant concentration of a typical formulation yields monomers in solution since the product is below the critical micelle concentration for the surfactants employed . the total surfactant concentration based on the iodophor is about 70 %. this invention further provides a more efficient method of dispensing chemical compositions by utilizing a synergistic effect with surfactants to accomplished these goals at concentrations far below those commonly used . the long term implications are that these new mixtures use significantly less materials that are energy intensive to produce , and when used at these novel minimal concentrations , also provide less effluent material that has to be biodegraded in treatment plants or natural waterways . the common practice and mechanism of cleaning or dispensing chemical compositions with surfactants is to use surfactants at a concentration in use dilution that is higher than the critical micelle concentration for the surfactant of choice . this is because the micelles have the capability in this state to solubilize , emulsify , and dislodge soils in cleaning for removal and rinsing away . at less than the critical micelle concentration it has been long established that the surfactant molecules exist only as monomers , ( that is as free independent units ), and can actually have a negative effect upon cleaning . micelles are distinct groups of monomers that occur when enough monomers are available to saturate the solution , in this case water , they coalesce to form the micelle . at this point , ( critical micelle concentration ), the monomer concentration reaches equilibrium , and as more surfactant is added , these additional monomers form micelle . this critical concentration is easily measured by any of the well known methods , the most common being the change in surface tension of the liquid that the surfactant is being dissolved in . so in effect , by the simple process of surface tension measurement , one can determine if there are monomers or micelles present in the solution . this invention also uses the monomer property of strong surface adsorption to carry the second component of the invention and maintain an active state rather than depend upon micelles ( higher levels ) to accomplish a cleaning or distribution effect . in the case of a lavatory cleaning composition , the container is actually a metering device for dispensing a predefined amount to the water with each use to provide a use solution ( dilution ) that is predominately monomers and not micelles . surfactants in aqueous solutions generally exist in a state of equilibrium between micelles and a monomeric state . the monomer - micelle equilibria is dictated by the tendency of the surfactant components to form micelles and the interaction between surfactants in the micelle . the critical micelle concentration ( cmc ) is the lowest surfactant concentration at which micelles form . the lower the critical micelle concentration , the greater the tendency of the system to form micelles . the critical micelle concentration is the concentration at which the micelles make this first appearance . in situations where a quantitative estimate of the amount or concentration of micelles is desired , for example , in estimating solubilizing powers , or the effect of micelle concentrations on the chemical reactivities of constituent monomers or solubilized species , an area of research which is of considerable current interest , the cmc serves the purpose of giving a rough estimate of the monomer concentration in the solution . the micelle concentration in equivalents , therefore , can be closely approximated as the total concentration minus the cmc . the method of determining the critical micelle concentration ( cmc ) of surfactants is disclosed in article of mukerjee et al entitled &# 34 ; critical micelle concentration of aqueous surfactant systems &# 34 ; national bureau of standards publication n srds - nbs 36 ( 1971 ), which is herein incorporated by reference . one of the methods disclosed involves the measurement of surface tension such as by the du nouy ring detachment method . aqueous solutions of nonionic surfactants exhibit significantly lower surface tensions and consequently better wetting characteristics than water alone . in very dilute solutions , as surfactant concentration increases , surface tension decreases . this effect continues until a particular concentration is reached after which the surface tension remains nearly constant as surfactant concentration increases . this particular concentration is the &# 34 ; critical micelle concentration &# 34 ; of the particular surfactant . table i describes the surface tension of some commercially available ethoxylated nonionic surfactants . table i______________________________________concentration % weightsurface tensionsdynes / cm @ 24 . 4 c . in water cmcsurfactant 0 . 0001 0 . 001 0 . 01 0 . 1 1 . 0 % wt______________________________________neodol 91 - 6 62 53 33 29 29 0 . 025neodol 91 - 8 63 54 37 30 31 0 . 027neodol 23 - 6 . 5 53 33 28 28 28 0 . 0017neodol 25 - 7 51 32 30 30 30 0 . 0009neodol 25 - 9 54 35 31 30 30 0 . 0018neodol 25 - 12 59 39 34 34 34 0 . 0018neodol 45 - 7 46 31 29 29 29 0 . 0004neodol 45 - 13 50 41 36 34 33 0 . 006linear 1012 58 42 27 26 26 0 . 0035primary alcohol ( 5 . 2 eo ) random 53 36 30 29 20 0 . 0025secondaryalcohol ( 7 eo ) nonylphenol 57 42 32 32 32 0 . 0025 ( 9 eo ) octylphenol 58 49 31 30 30 0 . 011 ( 9 . 5 eo ) linear 812 63 50 32 29 30 0 . 013primary alcoholeo / po nonionic ( hlb13 ) tridecyl 56 42 27 27 27 0 . 0077alcohol ethoxylate ( hlb 13 . 1 ) 85 % am______________________________________ the class of iodophors or detergent - iodine complexes which can be utilized in the lavatory cleansing compositions of the invention are iodine - synthetic detergent complexes such as prepared according to the process as disclosed in u . s . pat . nos . 2 , 977 , 315 and 4 , 271 , 149 . the synthetic detergent can comprise one or more nonionic and / or anionic surface active agents having strong detergent and wetting properties . the nonionic carriers suitable for use in the emulsions or water soluble compositions include all of the known nonionic carriers or complexing agents for iodine , but the preferred carriers are the ethoxylated nonionic detergent types which have been cleared for use in contact with food equipment . suitable nonionic carriers include : a . alkyl phenol ethylene oxide condensates wherein the alkyl group contains 8 - 12 carbon atoms and the condensate contains about 7 - 18 moles of ethylene oxide per mole of alkyl phenol ; b . nonionics of the type disclosed in the u . s . pat . no . 2 , 759 , 869 and generally embraced by the formula : wherein y equals at least 15 and ( c 2 h 4 o ) x + x &# 39 ; equals 20 to 90 percent of the total weight of said compound ; c . nonionics which are ethoxylated partial esters of fatty acids with sugar alcohols such as sorbitol and suitably those containing an average of 1 - 3 ester groups and up 50 moles of ethylene oxide per molecule ; d . butoxy derivatives of polypropylene oxide , ethylene oxide , block polymers having molecular weights within the range of about 2 , 000 - 5 , 000 ; where n equals at least 8 and ( och2ch 2 ) equals 58 to 78 percent of the total weight of said component , and typical nonionic carriers falling within these types which are commercially available , and some of which utilized in the examples hereinafter appearing , include the following nonionic detergents : &# 34 ; pluronic l62 &# 34 ;= 25 to 30 moles of polyoxypropylene condensed with 8 . 5 to 10 . 2 moles of ethylene oxide &# 34 ; pluronic f68 &# 34 ;= 25 to 30 moles of polyoxypropylene condensed with 33 to 41 moles of ethylene oxide &# 34 ; pluronic p85 &# 34 ;= 36 to 43 moles of polyoxypropylene condensed with 48 to 52 moles of ethylene oxide &# 34 ; tergitol xh &# 34 ;= butoxy monoether of mixed ( ethylenepropylene ) polyalkylene glycol having a cloud point of 90 - 100 c . and an average molecular weight of 3 , 300 . preferred nonionics are the water - soluble condensation products of aliphatic alcohols containing from 8 to 22 carbon atoms , in either straight chain or branched configuration , with from 9 to 15 moles of ethylene oxide per mole of alcohol . particularly preferred are the condensation products of alcohols having an alkyl group containing from about 9 to 15 carbon atoms with from about 9 to 12 moles of ethylene oxide per mole of alcohol . the detergents or surfactants which form the iodophor can be the same or different from the surfactants which solubilize the iodophor . among the suitable anionic surface active agents which can be used for the formation of iodophors or as solubilizers in accordance with the present invention are those represented by the formula : ## str1 ## wherein r is the radical c x h . sub . ( 2x + 1 ) co ; x being an integer of from 5 to 17 and r &# 39 ; is selected from group consisting of hydrogen , ( c 1 - c 4 ) alkyl and cyclohexyl radicals and y is selected from the group consisting of salt - forming cations . the preferred anionic detergent compounds are of the well known groups of anionic surface active agents known as alkanoyl taurates and alkylaryl sulfonates such as alkyl benzene sodium sulfonate , the alkali metal salt of decyl diphenyl ether disulfonic acid , dodecyl diphenyl ether disulfonic acid and hexadecyl diphenyl ether sulfonic acid , and alkyl naphthyl sodium sulfonate . a preferred anionic surfactant is sodium methyl cocoyltaurate . other anionic surfactants suitable for use herein as solubilizers are the sodium alkyl glyceryl ether sulfonates , especially those ethers of higher alcohols derived from tallow and coconut oil ; sodium coconut oil fatty acid monoglyceride sulfonates and sulfates ; sodium or potassium salts of from about 1 to about 10 units of ethylene oxide per molecule and from about 8 to about 12 carbon atoms in the alkyl group ; and sodium or potassium salts of alkyl ethylene oxide ether sulfates containing from about 1 to about 10 units of ethylene oxide per molecule and from about 10 to about 20 carbon atoms in the alkyl group . other useful anionic surfactants include the water soluble salts of esters of alpha - sulfonated fatty acids containing from about 6 to 20 carbon atoms in the fatty acid group and from about 1 to 10 carbon atoms in the ester group ; water - soluble salts of 2 - acyloxy - alkane - 1 - sulfonic acids containing from about 2 to 9 carbon atoms in the acyl group and from about 9 to 23 carbon atoms in the alkane moiety ; alkyl ether sulfates containing from about 10 to 20 carbon atoms in the alkyl group and from about 1 to 30 moles of ethylene oxide ; water - soluble salts of olefin sulfonates containing from about 12 to 24 carbon atoms ; and beta - alkyloxy alkane sulfonates containing from about 1 to 3 carbon atoms in the alkyl group and from about 8 to 20 carbon atoms in the alkane moiety . examples of suitable dyes which can be utilized in the liquid lavatory compositions are alizarine light blue b ( c . i . 63010 ), carta blue vp ( c . i . 24401 ), acid green 2g ( c . i . 42085 ), astragn green d ( c . i . 42040 ), supranol cyanine 7b ( c . i . 42675 ), maxilon blue 3rl ( c . i . basic blue 18 ), alizarine light blue h - rl ( c . i . acid blue 182 ), fd & amp ; c blue no . 1 , fd & amp ; c green no . 3 and acid blue no . 9 . others are disclosed in the aforementioned u . s . pat . nos . 4 , 310 , 434 and 4 , 477 , 363 , which are herewith incorporated by reference . the liquid lavatory compositions may also contain perfumes to impart an acceptable odor to the flushing water . the perfume should be water dispersable and is suitably present in an amount up to 10 % by weight . in this connection , it may be noted that the term &# 34 ; perfume &# 34 ; is intended to refer to any material giving an acceptable odor and thus materials giving a &# 34 ; disinfectant &# 34 ; odor such as essential oils , pine extracts and terpinolenes . other suitable perfumes or fragrances are disclosed in u . s . pat . no . 4 , 396 , 522 of callicott et al , which is herein incorporated by reference . if desired , other halophors may be added to the liquid lavatory compositions containing iodophors , for example , bromophors such as dibromopropamidine isethionate ( sold under the trademark bromopol ), bromochlorodimethyl hydantoin , dibromodimethyl hydantoin , and 2 - cyano - 2 , 2 - dibromo acetamide , preferably in an amount up to about 5 % by weight . the system of the present invention is particularly suitable for use in applying agriculture chemicals such as paraquat , mono - and disodium methanearsonates , dinitro - o - sec - butylphenols , cacodylic acid which is sprayed in combination with an anionic or nonionic surfactant which is used at about 1000 to 5000 ppm level . the present invention can be more fully appreciated from the following examples , which are given for illustrative purposes only and not to limit the invention . in the following examples and through the specification all percentages are percentages by weight unless otherwise indicated . a liquid toilet bowl cleansing composition for use in a metering container is prepared by mixing the following : ______________________________________ingredient % by weight______________________________________iodophor 1 . 9 - 4surfactant 2 - 8acid dye 0 . 5 - 10deionized water qs 100 . 0______________________________________ metering of said composition provides the toilet bowl with about 2 to 5 ppm of dye . a liquid toilet bowl cleansing composition was prepared by mixing the following : ______________________________________ingredient amount % weight______________________________________alpha -( p - nonylphenyl ) omega - 3 . 8hydroxypoly ( oxyethylene )- iodine complexigepal co - 630 ( surfactant ) 4 . 0acid blue 9 dye 1 . 5acid yellow 23 dye 0 . 6water 90 . 1 100 . 0______________________________________ the composition is then placed into a metering container which is responsive to the flushing of toilets . a liquid toilet bowl cleansing composition is prepared by mixing the following : ______________________________________ingredients amount % weight______________________________________alpha -( p - nonylphenyl )- omega - 3 . 8hydroxypoly ( oxyethylene )- iodide complexigepal co - 630 4 . 0igepal co - 730 1 . 0potassium iodide 0 . 2acid blue 9 dye 1 . 5acid yellow 23 dye 0 . 6water 88 . 9 100 . 0______________________________________ optionally , about 1 % by weight of a perfume , for example , pine oil may be added . the results of efficacy testing of the composition based on epa efficacy data requirements in a metered dosage container is shown in the following table ii . table ii__________________________________________________________________________ contact time needed to achieve titratable product 99 . 9 % kill ( mins . ) toilet # flush iodine ( ppb ) life ( flushes ) staph . salm . brevi . prot . __________________________________________________________________________a . 10 °- 15 ° c . toilets19 6 278 254 30 30 10 10 150 276 30 30 10 10 231 334 -- -- -- -- 240 349 30 30 10 1020 6 303 290 30 30 10 10 150 297 30 30 10 10 231 282 -- -- -- -- 240 259 30 30 10 * 21 6 339 308 30 30 10 150 364 30 30 10 10 231 247 -- -- -- -- 240 227 30 30 10 * b . 25 °- 30 ° c . toilets22 6 184 260 30 30 10 10 150 276 30 30 10 10 231 334 -- -- -- -- 240 349 30 30 10 10__________________________________________________________________________ bowl inlet water analyses & lt ; 0 . 02 ppm total available chlorine 7 . 1 to 7 . 8 ph * experimental error no result a liquid toilet bowl cleansing composition for use in metering container is prepared by mixing the following ingredients . ______________________________________ingredients amount % weight______________________________________alpha -( p - nonylphenyl )- omega - 4 . 5hydroxypoly ( oxyethylene )- iodine complexigepal co - 630 4 . 0potassium iodide 0 . 2methyl dimethyl propoxylene 0 . 5ammonium chlorideacid blue 9 dye 2 . 0water 88 . 8 100 . 0______________________________________ ______________________________________ingredients amount % weight______________________________________alpha ( p - nonylphenyl ) omega 3 . 8hydroxypropyl ( oxyethylene ) iodine complexigepal co - 630 ( 9 to 9 . 5 e . o .) 4 . 0acid blue 9 dye 1 . 3water 90 . 9 100 . 0______________________________________ the concentration of the dye and iodine in the toilet bowl after a series of flushing is shown in fig1 . a liquid toilet bowl cleansing composition for metering into a toilet bowl is prepared by admixing the following ingredients : ______________________________________ingredient amount % weight______________________________________clean front concentrate 3 . 35igepal co - 630 3 . 50acid blue no . 9 dye 1 . 30water qs 100 . 0______________________________________ the sanitizing properties of the prepared formulation is shown in fig2 . a liquid lavatory composition for a metering container was prepared from the following ingredients : ______________________________________ingredient amount % weight______________________________________alpha -( p - nonylphenol ) omega - 3 . 8hydroxypoly ( oxyethylene ) - iodine complexigepal co - 630 ( surfactant ) 4 . 0dodecyl benzene sulfonic acid 1 . 0 ( surfactant ) acid blue 9 dye 1 . 5potassium iodide 0 . 2water 89 . 5 100 . 0______________________________________ a liquid lavatory composition for a metering container was prepared from the following ingredients : ______________________________________ingredient amount % weight______________________________________alpha -( p - nonylphenol ) omega - 3 . 8hydroxypoly ( oxyethylene ) - iodine complexigepal co - 630 ( surfactant ) 4 . 0dodecyl benzene sulfonic acid 2 . 0 ( surfactant ) acid blue 9 dye 1 . 5potassium hydroxide to ph 2 . 5 - 3 . 0water qs 100 . 0______________________________________ a liquid lavatory composition for a metering container was prepared for the following ingredients : ______________________________________ingredient amount % weight______________________________________alpha -( p - nonylphenol ) omega - 3 . 8hydroxypoly ( oxyethylene ) - iodine complexdodecyl benzene sulfonic acid 5 . 0 ( surfactant ) acid blue 9 dye 1 . 5potassium iodide 0 . 2water 89 . 5 100 . 0______________________________________