exemplary embodiments of a gift card box and associated methods are provided , generally including a base section including a first insert configured and dimensioned to receive a gift card . the exemplary gift card box generally includes a lid section including a second insert configured and dimensioned to cooperatively mate with the first insert . the first insert and the second insert substantially fix the gift card inside the gift card box when cooperatively mated . an exemplary method of assembling a gift card box is provided , generally including providing a base section , providing a lid section , and substantially fixing the gift card inside the gift card box by cooperatively mating the first insert and the second insert . the base section generally includes a window configured and dimensioned to permit visualization of indicia on the gift card .