a software system with a “ single page buy ” capability — both product information and purchase information on a single webpage . the software does the backend work needed to display both , in order to simplify the user experience . in one embodiment , commerce is “ atomized ” by pushing out the capability to purchase throughout the internet — to ads on 3rd party sites , references in blogs , articles , etc . in one embodiment , a gliding product display is provided . the ad has a banner - type ad dimension , with product icons scrolling or gliding across it .