the present disclosure describes an interactive menu display system providing retail establishments with a flexible electronic menu display that enables presentation of a large number of menu items by incorporating , among other things , a menu - item scrolling feature . the display system can be configured to subdivide a display system to include fields , such as physical portions of a display unit , or individual display units , that are designated for predetermined categories of menu items , and within those fields , the menu items may be sequentially displayed , such as in a scrolling , paging , or other step - wise fashion . the display system can also include a menu configuration user interface designed for the owner or manager of the retail establishment to conveniently and efficiently update menu content , layout , and other configuration settings . the display system can be configured to update the menu display in real - time based on updates to menu content and settings .