methods and systems provided herein provide an enterprise with the ability to conduct automated customer feedback surveys . in particular , customer interactions on social media channels are intelligently monitored , aggregated , filtered , and analyzed to determine a customer &# 39 ; s response to a particular product or service . since customers are more likely to be truthful regarding their reaction to a product or service on a neutral forum , such as a social media channel , more accurate customer feedback can be obtained in a less intrusive manner than has previously been available .