a device for loading storage containers for elongated articles , particularly tobacco products , wherein a feedbox for the articles presents an output window facing a horizontal plate for supporting an orderly mass of articles ; the output window is defined by the side by side output openings of a number of side by side channels for respective columns of articles ; the horizontal plate is movable vertically along a storage container positioned with its input opening facing the output window , and presents side by side seats on top for respective articles ; each output opening faces a rib separating two respective adjacent seats on the horizontal plate ; and the channels are all inclined to the same side in relation to the plate .