an automated method is provided for obtaining selected content for a web page that allows for syndication of digital assets . the selected content itself is not initially part of the web page . the web page includes script associated with the selected content . upon receiving a web page that includes script associated with the selected content , the script is interpreted . a request is then formatted for obtaining the selected content from a remote site . the request includes a uniform resource identifier of the web page and a unique identifier of the selected content . the script includes a subscriber identifier and a content identifier , which , together , create the unique identifier of the selected content .