a system and method of operating a non - recordable receiving device comprises a video storage device and a network . the non - dvr receiving device is separate from the video storage device and communicates with the video storage device through the network . the non - dvr receiving device receives a video signal , monitors the television signal for an insert indicator and proximate the insert indicator , communicates an advertisement request signal from the non - dvr receiving device to the video storage device through the network . the video storage device communicates an advertisement to the non - dvr receiving device in response to the advertisement request signal . the non - dvr receiving device displays the advertisement on a display associated with the non - dvr receiving device .