a package for alternatively displaying and enclosing an article such as a wristwatch . the package includes a base , an article holder slidably and removably positioned in the base , and a cover adapted for alternate disposition with respect to the base so as to alternatively provide for relatively open display and for substantially complete enclosure of the article . the package in its enclosure mode can be utilized as a shipping container . in its display mode , the package is utilized to display the article to prospective purchasers and in this mode the relationship of the cover to the base provides a stop means whereby the slidable removal of the article holder , and accordingly the article , to those unfamiliar with the operational manner of the package is prevented , and accordingly provides a measure of security for the retailer using this package .