a bag mount assembly for a vacuum cleaner includes a vacuum cleaner housing including an air inlet and a mounting plate which is pivotably mounted to the housing in relation to the air inlet . the mounting plate includes a planar body and a channel extending from one edge of the body . the channel is adapted to selectively hold a reinforced collar of an associated vacuum cleaner bag . in this way , the vacuum cleaner bag can be selectively connected to the air inlet or be rotated away therefrom in order to facilitate the changing of the bag .