a wall system for displaying product in retail establishments and the like is disclosed . the wall system employs strips that are positioned on a wall . the strips have slots for receiving hook members on one or more brackets . the brackets are in the form of a flat plate with an orifice through the plate . the plate has a first arm and a second arm around the orifice and the arms are separated at their ends forming an opening between the arms leading to the open area representing the orifice a rod is inserted between the arms and rotated to lock the rod into position in the orifice .