a set of dies for embossing or debossing is disclosed . the set has a female die and a male die each which has a steel backing plate . one of the dies is strongly magnetically attracted to a base plate which results in a weak magnetic attraction between the two dies . the weak magnetic attraction enables the set of dies to be substantially automatically self - aligning . furthermore , such a set of dies can be used with a cutting and creasing die to permit embossing or debossing simultaneously with cutting and / or folding during the same run .