methods and systems for the cross incentivizing of food and entertainment sales . in one aspect , a method includes receiving an entertainment selection from a user . in response to the received entertainment selection , presenting to the user information concerning at least one sponsoring food , wherein a sponsoring food when selected covers a cost of the selected entertainment . then receiving from the user a sponsoring food selection and retrieving the selected entertainment from a location differing from the location of where the selected sponsoring food is prepared . afterwards , delivering the selected entertainment and the selected sponsoring food to the user .