a fishing lure is provided which functions effectively in both horizontal and vertical directions of movement through water . the lure is built upon a stiff wire support , and has a buoyant member , spinner unit , weight member and lower attractor member disposed in sequence from top to bottom , respectively , upon the wire support . the relative effectiveness of the buoyant member is selected in association with the weight member and other components such that the lure , when falling through water , assumes a vertical attitude .