a detection apparatus includes a meter to record a media link embedded in a first program tuned by a tuner . the media link is activatable to retrieve content different from the first program from a content provider . the content is different from the first program to be presented to a user . the media link is broadcast with at least the first program and a second program different from the first program such that the media link does not uniquely identify either the first program , the second program or a tuned station . the apparatus further includes a program identifier to activate the media link to retrieve the content from the content provider to facilitate identification of the program .