a ferrite magnetic powder for bond magnet that experiences only small decrease in coercivity when molded into a bond magnet is provided , which is a ferrite magnetic powder that includes an alkaline - earth metal constituent and exhibits a decrease in coercivity of not greater than 600 oe when subjected to a prescribed molding test . the magnetic powder can be obtained by mixing a fine ferrite powder of an average particle diameter of greater than 0 . 50 to 1 . 0 μm and a coarse ferrite powder of an average particle diameter of greater than 2 . 50 to 5 . 0 μm at ratio to incorporate the fine powder at a content ratio of 15 - 40 wt %.