the present invention discloses a solution for providing a phonetic representation for a content item along with a content item delivered to a speech enabled computing device . the phonetic representation can be specified in a manner that enables it to be added to a speech recognition grammar of the speech enabled computing device . thus , the device can recognize speech commands using the newly added phonetic representation that involve the content item . current implementations of speech recognition systems of this type rely internal generation of speech recognition data that is added to the speech recognition grammar . generation of speech recognition data can , however , be resource intensive , which can be particularly problematic when the speech enabled device is resource limited . the disclosed solution offloads the task of providing the speech recognition data to an external device , such as a relatively resource rich server or a desktop device .