an advertising mat including a floor mat having a bottom surface for engaging a floor and an upper surface over which pedestrian traffic will pass . the mat upper surface includes a traffic section adapted for placement in a pedestrian path , and at least one side section having a plurality of hold down tabs . the side section is adjacent the traffic section . a panel including a top surface bearing advertising indicia is configured for placement in the side section . the plurality of hold down tabs releasably secures the panel in the side section .