the present invention is directed towards systems and methods for generating interactive content from video content . the method according to one embodiment of the present invention comprises identifying at least one product within the video content and converting the product into an interactive element within the video content . the method then assigns a plurality of controlling parameters to said at least one interactive element at least one of said controlling parameters includes outline identification indicia of said interactive element consistent with movement of the product within the video content and assigns a product information identifier with the product and retrievable via the controlling parameters . finally the at least one interactive element is integrated onto the video , such that when the video is displayed , the displayed video includes the outlined interactive element therein .