a system displays and filters reports including website vitiation data in response to receiving user input . the system allows users to launch various reports onto a workspace and filter the entire result set by selected criteria . the system allows the user to specify and configure segments while viewing reports , simply by clicking next to the desired criteria within the report alone or in combination with various keyboard functions . filtered reports can be further adjusted per additional filters and criteria . the results are returned virtually instantaneously , enabling users to analyze the effects of combinations of factors .