systems , methods , and computer - readable mediums , consistent with principles of some embodiments of the present invention provide for remote ordering of goods within a shopping establishment including enabling selection between a plurality of counter services , receiving information relating to the selected counter service , enabling customization of the order for the selected counter service , transmitting the selection information , customization information and order identifying information to one of a plurality of remote devices to be fulfilled , and receiving completion data from the one of the plurality of remotes devices when the order is fulfilled .