a service providing apparatus has a first communication unit , a connection information generator , an existence detector , an existence confirmation request receiver , a connection information transmitter , an authentication unit , and a service providing unit . the second communication unit performs wireless communication with the service receiver located in a second wireless area narrower than a first wireless area . the existence confirmation request receiver receives the existence confirmation request signal transmitted by the service receiver through the second communication unit when the service receiver detects to be within a prescribed distance . the service providing unit connects with the service receiver authenticated by the authentication unit , and provides services to the service receiver through the first communication unit .