a method and system for analyzing a “ detail ” , measures the effectiveness of a sales presentation and its ability to drive market share through a standardized , quantitative evaluation of the entire sale presentation and its related components . the method includes administering two , different surveys . the first survey , the detail performance monitor survey , comprises an “ in the field ” test of how respondents are responding to various marketing strategies by tracking subsequent behavioral data of the respondents and comparing the behavioral data to the survey results . the second survey , the detail assessment survey , comprises an “ in the lab ” test of how various marketing strategies affect respondent attitude towards a product by comparing respondent attitude before and after presentation of a simulated “ detail ” that represents the marketing strategy .