a multi - panel outsert suitable for attachment to the exterior of a product container has two or more longitudinal panels closed upon themselves by transverse folds and secured compactly by adhesive joining a spot on the inside of the outer longitudinal panel to an adjacent , outside portion of the outer panel which encloses and secures thereunder one or more other panels , affording increased printing area for the outsert with decreased likelihood of loss . an aperture through the panel or panels folded inwardly adjacent the outer panel allows such direct attachment of the outer panel to itself to effect the enclosure and securement .