the present invention describes an online , electronic marketplace for brand integration and product placement . the system provides entertainment companies the opportunity to present their available brand integration inventory , while providing advertisers and their agencies a single source to monitor brand integration options , as well as a forum in which to transact directly with entertainment providers . the system preferably leverages both historical and forward looking data . the platform enables a buyer or seller to view or offer brand integration opportunities across multiple mediums , to search opportunities by product category , demographic , or entertainment medium , to sort opportunities by price or date , and to validate post - deal brand integration effectiveness using a defined set of product placement - specific metrics . the system provides brand integration opportunities to be bought and sold throughout an entire lifecycle of a given program .