a mobile direct self service mobile device incorporating a mobile contacts outdialer and method thereof . the mdss mobile device may include a connection application operable to connect to at least one contact device . the connection application may include a launch interface that displays a representation of the at least one contact device , a selection interface that allows a user of the mdss mobile device to select one or more of the at least one contact device , and a contact protocol operable to communicate with the selected at least one contact device . the multimedia application may be operable to present a multimedia presentation to the selected at least one contact device , wherein the multimedia application is further operable to solicit and collect one or more responses from the at least one contact device to the multimedia presentation .