the present invention is a system and method for shortening response time and reducing resource utilization in an electronic advertising and customer enquiry system , operating in an interactive communications and distributed database environment . the system is designed to enable customers to easily find product and service offerings that match their requirements for immediate local accessibility , as well as the customer &# 39 ; s specific product desires . where a perfect match does not exist , slightly less satisfactory solutions are offered . such product offerings and customer desires have static and dynamic characteristics that effect their electronic publication , enquiry , matching , and subsequent response .