the present invention relates to a method for transmitting data from a base station to a terminal in a wireless communication system , wherein the method includes the steps of : determining a terminal for transmitting downlink data ; when the downlink data is transmitted , confirming the kind of subframe in which the downlink data is transmitted ; when the subframe is a normal subframe , transmitting the downlink data on the basis of a cell specific reference signal or a demodulation reference signal ; and , when the subframe is a multimedia broadcast multicast service signal frequency network subframe , transmitting the downlink data on the basis of the dmrs .