a novelty item for marketing a product , and a method of its use is disclosed . the promotional item comprises as replica of a product being marketed , wherein the item has a secondary utility , such as for example , as a decoration , amusement device or specific utility , that is unrelated to the function of the product being marketed . the item is used as a unique , leave - behind item associated with a sales meeting . in any embodiment , the item encourages client interaction to develop product recognition , increase product loyalty , encourage product referral , and foster goodwill between businesses .