a display apparatus for sequentially displacing sheets to a display position , comprising a drive for displacing sheets in a circuit to a display position . an actuator actuates the drive . connector devices connect opposed ends of sheets along the drive . each connector device has a first connector securing a first edge portion of a sheet to the drive , and a second connector device having a longitudinal member secured to a second edge portion of the sheet and connected to the drive so as to be restrictively displaceable along the drive . an abutment portion is securable against the longitudinal member for retaining the edge portion of the sheet therebetween . a tensioner connects the longitudinal member to the drive to maintain the sheet in a taut condition with a predetermined tension .