a method for the development of a design in which design decisions are shaped in part by the conscious and subconscious thoughts of future users of an designed object or occupants of a designed space . future users or occupants are preferably interviewed by a metaphor elicitation technique to ascertain their thoughts , feelings , and emotions about the specific kind of design under consideration . the data obtained concerning deep metaphors may then be analyzed through use of a deep design filter that breaks down metaphors into relevant dimensions and activating cues . the information regarding wants and needs of users or occupants is next prioritized and translated into a series of design objectives through interactive sessions among designers and with the individuals interacting with the design . finally , the design objectives are evaluated , refined , and implemented in creating the design for the product or building . the methods are particularly useful for developing architectural designs .