a device , method and system for facilitating placement of a sock , stocking , or other footwear are disclosed herein . an exemplary device may have a lower member , a handle , and a spreader . the lower member may have a first side and a second side . the first side and second side are sized to fit within footwear when the lower member is in a retracted position . the handle may be coupled to the lower member and allows a user to position the lower member . the spreader means moves the first side and the second side from a retracted position to an extended position . in the extended position , the first side and second side are sized to receive a foot of the user .