apparatus and method for attaching tags to garments , gloves , handbags and the like includes an assembly for feeding tags from a stacked supply to a tag attaching station , an assembly for affixing the tag to the garment at the tag attaching station , and a control network for controlling and sequencing the tag feed and tag affixing operations . the tag feeding assembly includes a mechanism for gauging the width and thickness of a tag and for adjustably accommodating the same . the assembly also includes a pair of upright arms designed so that a tag having a prepunched hole can be placed with the hole over one of the arms . the other arm may be adjusted relative to the first arm and the positioned tag so that it touches the tag edge . the adjustment of the measuring arm automatically adapts the tag feed mechanism to precisely the required distance necessary to transport the tag from the stacked supply to the tag attaching station . the sequencing and control circuit includes a solid state microprocessor having a manual mode for feeding and attaching one tag at a time and an automatic mode for continuously cycling the assembly during operation .