a combined advertising search engine and consumer incentive system which allows an account holder to accrue awards points for selecting an advertiser listing among a search results list and for making purchases within the system and later redeeming said awards points for products or services . the system also provides convenience for a business owner to enroll both a consumer and an advertising merchant , to accrue awards points for business purchases , and to redeem said accrued points for business related purchases , thereby reducing operating costs .