a new golf tee that increases the distance obtained on a drive is described . the tee increases driving distance by minimizing the energy absorbed by the tee when it is struck by the golf club . by absorbing less energy from the club head , the new tee minimizes the amount club head speed is reduced at impact , which translates into increased driving distance . the new tee also aids the golfer by providing a structure that allows the golfer to easily and consistently determine the amount the tee has been inserted into the ground .