a system for distributing advertising data electronically is disclosed . a server computer is configured to store advertising data . a communication module is located in the server computer . the communication module is configured to transmit the advertising data to one or more display computers . a software module residing on the display computer . the software module is configured to display the transmitted advertising data . the advertising data may include audio data , graphic data , video data and / or text data . the communication module may be configured to transmit data over a network such as the internet . the communication module may be configured to transmit data via a file transfer protocol connection .