the invention illustrates a system and method of embedding a link within an electronic message . in one embodiment , the system and method comprises : initiating an electronic mail message ; selecting a content for attachment to the electronic mail message ; automatically creating a url corresponding to the content ; and automatically embedding the url within the electronic mail message . other aspects and advantages of the invention will become apparent from the following detailed description , taken in conjunction with the accompanying drawings , illustrated by way of example of the principles of the invention .