a collapsible sleeve having an inner wall and outer wall defining a longitudinal bore for displaying and distributing a product sample . a support wall is disposed within the bore . the support wall may be comprised of a plurality of inner panels projecting from the inner wall of the sleeve . the inner panels are adapted to selectively engage and disengage each other so as to form an interior support wall which imparts both shape and rigidity to the sleeve when it is in the erected position . the walls of the sleeve and the support wall define first and second longitudinal apertures . the first aperture is sized and adapted to receive and engage a container housing a retail consumer product . the second aperture is sized and adapted to receive , retain , protect and display a consumer product sample .