a method and kit for custom fitting an article of footwear is disclosed . a container holding the article of footwear includes a steaming apparatus that allows a customer to subject the article of footwear to steam . the article of footwear is placed within the steaming apparatus to subject the article of footwear to steam . the method can include cooling the article of footwear on the customer &# 39 ; s foot to custom fit the article of footwear .