the present disclosure relates to a system is designed to adapt to changing viewer behavior by detecting peer - to - peer communications , or other skype or skype - like communication during streaming video content viewed on a tv , monitor , laptop , tablet , computerized watch or computerized glasses . the present invention incorporates a logo graphic , watermark , banner , video , and the like or other message over the streaming video content onto the background . this graphic displays the advertiser &# 39 ; s brand message to achieve a brief imprint on the viewer . the dai augments the linear spot so the advertiser can reach their intended target audience .