a universal serial bus interface connection for one of a usb connector and a usb port of a device comprises an insulating substrate including a first side and a second side . first , second , third and fourth conductors are arranged adjacent to each other on the first side of the insulating substrate and have a port side and a second side . first , second , third and fourth conductors are arranged adjacent to each other on the second side of the insulating substrate and have a port side and a second side . the usb connector can be connected in first and second orientations .