a method for generating marketing materials using filtered reviews including the step of receiving a set of reviews for a business and filtering the reviews into a set of reviews containing a quantitative rating and a set of reviews without such a rating . the method further includes determining a set of reviews containing quantitative ratings that exceed a quantitative threshold . the method further semantically filters these reviews along with the set of reviews without a quantitative rating to generate a set of reviews that exceed a semantic threshold of satisfaction for the business . the method then ranks these reviews based on quantitative rating , and further ranks the reviews based on semantic analysis . reviews include professional reviews , user - generated reviews , aggregate ratings , commentary , rankings , etc . marketing materials include print advertisements , online advertisements , brochures , pamphlets , websites , flyers , videos , etc .