a gift card assembly includes a substrate , a gift card , and a card carrying member interposed between the substrate and the gift card . the card carrying member is releasably attached to the substrate and releasably attached to the gift card . the card carrying member resiliently or movably carries the gift card relative to the substrate such that the gift card is allowed to be spaced from the substrate when the gift card assembly is in a displayed configuration and is allowed to achieve a position adjacent to the substrate when the gift card assembly is in a stowed configuration .