a board game and method of playing and designing the game which emulates business property manipulation and retail sales wherein the business properties involved are tailored to fit a specific area of interest or region through the expedient of using preselected groups of playing cards representing business properties such as franchises and the method of tailoring the game to contemporary life by selling to businesses , the advertising advantage of being represented in the game as a business which is one of the integral elements in the play of the game , which , for the players includes the goal of winning prize coupons for merchandise or services to be provided by the participating businesses .