a method of introducing discontinuities to an adhesive coated region of a substrate is provided . the method includes the steps of providing a web having upper and lower edges ; excising a portion of the web creating open sections interposed between retained sections connected to carrier sections , each including the upper or lower edge of the web to yield a patterned web ; perforating the patterned web such that the perforations span from one open section to the next open section to yield a perforated web ; contacting the perforated web to the adhesive coated region of the substrate ; and removing the carrier sections at the perforations leaving the retained sections on the substrate