the claimed system and method offers computer readable instructions for software that enables a user to send content that is time - sensitive . this sender may set a window of time in which the content may be viewed . by limiting a time for viewing the sender is able to control the viewing of the message . in addition , the sender may control what reply capabilities , if any , a recipient may have following receipt of the message . further , the sender may be given a list of recipients that have viewed the message . the sender may select recipients based on demographic information . further , the sender may send a message and invite recipients to view data of the message while the data is being created as in viewing the life streaming images or sound being recorded . this system and method may be useful not only to those who wish to create temporary messages to protect privacy of the message , but also to parties such as businesses wishing to attract customers in a time - sensitive manner .