the present invention pertains to a method of counteracting malodor by introducing a malodor counteracting effective amount of novel cyclohexanol compounds , wherein the compounds are represented by the following formula : an isomer or a mixture of isomers thereof , wherein one of r and r ′ represents hydrogen with the other representing a c 1 - c 6 linear , branched or cyclic alkyl , alkenyl , alkynyl or aromatic group ; and one of the dashed lines represents a carbon - carbon single bond with the other representing a carbon - carbon double bond .