disclosed is a data broadcast content preview system for easily and promptly reproducing , for a preview purpose , an accumulation content by linking from a data broadcast content . the system includes a transmitting apparatus and a receiving apparatus . the transmitting apparatus transmits the accumulation content to the receiving apparatus where it is accumulated in a recording medium . the transmission is done without assembling the accumulation content into a transport stream . next , the transmitting apparatus transmits to the receiving apparatus the broadcast content after assembling into ts . with reference to link information shown by the received data broadcast information , the receiving apparatus specifies the linked destination in the recording medium at which the accumulation content is recorded , and reproduces the accumulation content .