a method and apparatus for automatically establishing an audio conference call where one of a number of audio conference call service providers must be selected . with this invention a resource broker receives requests from a number of users desiring to establish an audio conference call . profile data on a number of conference call service providers is maintained by the resource broker . based on the profile data and the requests from the users , one of the audio conference call service providers is selected , and the selected audio conference service provider then establishes an audio conference call in accordance with the request from the users .