a service company may use a method and apparatus to provide users paths to client information and obtain user response to client information . the service company provides a user a means for selecting input information based upon which the service company will select an activity to provide to the user . the activity may comprise a game or questionnaire or other means for establishing interactivity with the user . the activity requires input information by the user indicative of a correct statement regarding a client . the activity also includes the option to select a path for the user to access a client &# 39 ; s website and recorrect information . recorded responses are compiled to provide reports to client indicative of correct and incorrect user responses and user menu selections . the user may be provided with incentive rewards for correct answers to questions . marketing and activity functions are performed at a server maintained by the service company and information is generally provided at a content server of a client .