a customized fishing lure system having a lip and a body . the lip being adapted to provide resistance when said fishing lure is moved within water . the body having a keyway adapted to receive , engage and lock the lip . the lip being adapted to releasably engage with the body without the need of another structural element or hand - tool . the lip further having a stem portion and a protrusion portion being adapted to releasably engage within the keyway . the lip is not capable of being releasably disengaged from the body by merely apply a longitudinal tensile force to the lip . the lip is releasably engaged within the keyway by applying a rotational force no greater than 360 degrees .