the invention is a method and apparatus for facilitating facilitates load balancing in a server farm . in accordance with various aspects of the invention , all of the information about each server necessary for a load balancing program to define and execute a load balancing algorithm is stored at a predetermined url for each server . the load balancer can query the predefined url , which returns the necessary information . the load balancer then dynamically configures the load balancing algorithm in accordance with the returned information .