an apparatus for wrapping a film around each of a sequence of objects passing sequentially through a wrapping station has a supply of the film adjacent the station , a feed head at the station having a base , a support carried on the base and rotatable relative thereto about a vertical axis , and a feeder on the base for pulling the film off the supply and feeding it to the support . a film storer carried on the support is operable to take in and store a length of film fed to the support by the feeder . a pull - down device in the station is vertically displaceable below the feed head .