a photograph display apparatus and associated method of display that includes a substrate having a mounting surface and a rib structure mounted on the mounting surface of the substrate . the rib structure is constructed and arranged to form a series of juxtaposition ribs formed in a parallel array including successive rib peaks . a composite photograph that includes alternating photograph segments of respective first and second photograph is formed in a folded array that includes fold lines that correspond to a demarcation line between respective photograph segments . the folded composite photograph is constructed and arranged for mating support to the rib structure .