a message box for presenting messages , such as advertising material to target consumers . the message box is suitable for being integrated into existing infrastructure . further , the message box includes an electronic illumination source that can be pulsed on or off , and at varying intensity levels so as to maximize or increase the ability to attract the attention of the target consumers . other controls can be applied in operation of the illumination sources so as to create additional attractions to target consumers . the messages can be manually or automatically changed .