a retail store arrangement having perimeter walls and a floor and ceiling , has the perimeter walls enclosing at least two sides of the store area and joined by a cross wall to enclose a selling area . wall mounted display cases are disposed along at least one of the perimeter walls with the perimeter walls terminating in end display units . freestanding display cases are disposed in spaced relationship with respect to the perimeter walls and , in some embodiments , further freestanding display islands are provided in the selling area . the store is characterized by a unique combination of reflective surfaces on the ceiling and on at least part of the wall surfaces and vertical surfaces of the various display units and a combination of two basic colors which are utilized on some of the vertical surfaces to provide a &# 34 ; first &# 34 ; color and on some of the vertical surfaces and the floor surface to provide a &# 34 ; second &# 34 ; color . a further feature of the arrangement is the provision of a canopy or drop ceiling which is configured complementally to the configuration of at least some of the display units or display islands so as to create a harmonious and unitary impression . the store is designed to have outstanding aesthetic qualities without any sacrifice whatsoever of the utility of the structural feature and to obtain maximum utility of the structural features and to obtain maximum utilization of the available floor space while creating a feeling of spaciousness .