on - demand scheduling for presentations in movie theatres is enabled by providing users with the ability to communicate content , theatre and time slot selections . the communication can use message or telephone based devices . by tabulating the selections of plural users , selections which will attract an audience greater in number than a predetermined threshold for the presentation in a given venue and time of a particular content can be identified . feeding this information back to an exhibitor allows the presentation to be implemented . communicating the fact of the scheduling to the selecting users and others who may also have interest in the presentation multiplies the potential audience . others who may have an interest in the scheduled presentation include a ) individuals associated in a social network with a selecting user and b ) individuals registered with social networking or specialty web sites devoted to content which is the same as , or similar to , the scheduled presentation .