the programmable packaging grid groups selective ones of a plurality of available printed products , newspapers , and the like based on demographic information concerning the consumer to receive each package . a plurality of longitudinally receiving conveyors each define a series of package receiving areas . a receiving conveyor monitoring means monitors the position of the package receiving areas . a plurality of gripping conveyors which include a plurality of individual grippers run in loops above and transverse to the receiving conveyors . a gripping conveyor monitoring means monitors the position of the individual grippers . a newspaper feeding station feeds newspapers to the belt conveyors to be included in the packages of customers who are also newspaper subscribers . a digital computer controls the individual grippers of the gripping conveyors to release selected printed products to fall into selected package receiving areas . the computer is operatively connected with the receiving conveyor monitor and the gripper conveyor monitor to determine coincidence between selected package receiving areas and individual grippers . the digital computer includes a customer memory which stores demographic information about the customer at each address and an advertiser / product memory which is loaded with demographic descriptions of each customer who is to receive each printed product . a customer to advertiser matching routine matches the consumer demographic information with the advertiser / product demographic requirements to determine which printed products are to be supplied to each customer . in this manner , the printed products supplied to each customer are individually tailored based on demographic information .