a process for showcasing goods or services placed in an entertainment production includes the steps of identifying possible placement candidates , negotiating with sources of identified products , maximizing use of featured products in the production , and , after production has been completed , generating an interactive catalog of featured products linked both to the production and to the source . the source of the featured product may be charged a placement fee based at least in part on the prominence of the display in the catalog and / or on the extent to which the catalog is circulated to potential consumers of the featured products and services . the interactive catalog is preferably organized by scenes and / or product categories and contains hyperlinks to sources of the featured products , thus providing the viewer / consumer with the ability to easily discover , locate and purchase any products that have been showcased in a movie or television show using product placement .