a system and method are provided for applying guidelines to data and providing self - assessment ability . guideline data is stored in a data storage component , along with user data . the user data represents both quantitative data and qualitative self - assessment data . in a self - assessment system and method , a graphical user interface is provided along with a target image and factor icons . the icons are adapted to be moved onto a position on the target image representative of an entity &# 39 ; s self assessment of performance relative to the corresponding factor . a subset of actionable alternatives are selected and displayed based on the self - assessment data and the guidelines .