an improved , multiple use container is provided having a primary container , a shelf insert and a tray inset . the preferred container provides a storage area sized to receive a video cassette book , or other appropriately sized item , with the insert adapted to hold associated items such as toys , food or the like . the container has a closure assembly which can be alternately oriented in a fully closed condition so that the container may be used for storage , carrying or mailing purposes , or an open and secured orientation allowing access to the contents of the container without any interferences from the closure assembly .