methods and apparatus to meter video game play are disclosed . an example method includes detecting media identifying information corresponding to media presented in an environment including a video game system capable of executing a plurality of video games ; identifying which of the plurality of video games is being played via a video game controller based on the media identifying information , wherein the video game controller is coupled to a sensor to detect motion data related to movement of the video game controller and to transmit the motion data without affecting operation of the video game system ; and combining , via a processor , the media identifying information with the motion data received from the sensor .