this invention describes a method to psychologically alter the mental state of a target individual or audience by introducing odors to illicit memory in combination with a robust , coordinated audiovisual scheme , which results in the susceptibility to change their behavior . the odorant compositions are formed from ingredients comprised of at least an odorant compound and a carrier liquid . preferred odorant compounds include a variety of familiar odors which provide the olfactory stimuli required to be effective . non - lethal dissemination systems to deliver the odorant to the target individual or group are also described .