a system and method to issue a text alert message in response to a website deflection . dns inquires for a website resource may be deflected to a new ip address for a website prior to or after the occurrence of a natural disaster , emergency event , attack , or other event that damages the computer infrastructure of an organization or causes interruption in website administration , thereby interrupting the organization &# 39 ; s ability to continue to offer or update its website information . alternatively , the system can be used to issue marketing alerts in response to a website deflection . the text alert may be issued responsive to deflection or responsive to an automated process that alters a zone file on a controlling dns server .