a device and method for loading components into holders used in cartridge case reloading machinery is disclosed . the loading device includes a tray that receives and orients reloading components such as primers . the tray includes a strip receptacle which receives and positions a component holder while components are oriented by the tray and moved into position into receptacles in the component holder . the components are forced into the component holder by manual pressure , a roller , or a lever actuated bar . after the components are pressed into the component holder , the holder may be removed from the loading device and used in reloading machinery .