a wire harness holder for securing a wire harness to a panel . the wire harness holder includes a body including a fastening portion to fasten the body to the panel , a channel to receive the wire harness therein . the channel extends in a serpentine configuration so as to form a drip loop portion therein and is defined by a pair of opposed side walls connected by a bottom wall . the body further includes means for facilitating retention of the wire harness within the body .