a merchandise display system includes a rod lockably connected to a peg board , a hanging member hanging from the rod and a swivel member rotatably connected to the hanging member about a first axis . the swivel member is connected to a lockable display case for carrying an item of merchandise and is rotatable about a second axis perpendicular to the first axis . thus , the display case is rotatable about the first and second axes to facilitate viewing the merchandise from any angle while the case is lockably connected to the rod . the hanging and swivel members may be a ball and socket combination . alternately , the swivel member may connect to the display case via a hinge pin about which portions of the case may rotate to open and close . alternately , a lower member may extend from within the case through holes therein to rotatably connect to the swivel member about the second axis .