this invention relates to retroreflective sheeting which has an image , such as an image . more specifically , the image has varying appearance at different angles of view . the retroreflective sheeting has a layer of transparent microsphere lenses , a transparent polymeric spacing layer underlying , contacting , and conforming to the bottom of the lenses , the spacing and conformation of which is critical to the optimal performance of the retroreflective article , a reflective layer having a top surface in contact with the back surface of the spacing layer and a topcoat and / or cover sheet overlying and conforming to the top surfaces of the lenses and having a flat top surface or face . in another embodiment , the retroreflective sheeting includes a pressure sensitive adhesive underlying and in contact with the reflective layer . the retroreflective sheeting has an image whose proportions are determined by a non - conformity of the reflective and spacing layer to the bottom of the lenses . the image of the present invention can range from conspicuous to inconspicuous and directional to non - directional .