1950s quiz show scandals

The 1950s quiz show scandals were a series of scandals involving the producers and contestants of several popular American television quiz shows. These shows' producers secretly gave assistance to certain contestants in order to prearrange the shows’ outcomes while still attempting to deceive the public into believing that these shows were objective and fair competitions. Producers fixed the shows sometimes with the free consent of contestants and out of various motives: improving ratings, greed, and the lack of regulations prohibiting such conspiracy in game show productions.
The scandals took place at a time when television was still emerging as a medium and had yet to become the established cultural force in American society that it is today. When the behavior of the producers and contestants was exposed, the public reacted with shock. Many expressed concern about the potential for the young medium of television to influence society in negative ways.
In response to the scandals, the government was widely pressured to impose stricter regulations on broadcasters. As a direct consequence, Congress amended the Communications Act of 1934 to prohibit networks from prearranging the outcomes of quiz shows. In the United States, it has since become standard industry practice for game show producers to monitor their own shows closely for cheating and to ensure fairness in play and compliance with broadcasting law to the highest degree possible.
Background.
The popularity of radio quiz shows between 1938 and 1956 led to the creation of television quiz shows, which became the successors to their radio antecedents. In 1954, the U.S. Supreme Court ruled that radio and television quiz shows could give prizes to contestants, provided that they did not contribute any of their own money.
In September 1956, the Jack Barry-hosted game show "Twenty-One" premiered on NBC, its first show being played legitimately with no manipulation of the game by the producers at all. That initial broadcast was, in the words of co-producer Dan Enright, "a dismal failure", as the two contestants were so lacking in the required knowledge that they answered a large number of the questions incorrectly. Show sponsor Geritol, upon seeing this opening-night performance, reportedly became furious with the results and said in no uncertain terms that they did not want to see a repeat performance.
Three months into its run, "Twenty-One" featured a contestant, Herb Stempel, who had been coached by Enright to allow his opponent, Charles Van Doren, to win the game. Stempel took the fall as requested. A year later, Stempel told the "New York Journal-American"s Jack O'Brian that his winning run as champion on the series had been choreographed to his advantage, and that the show's producer then ordered him to purposely lose his championship to Van Doren. With no proof, an article was never printed.
Stempel's statements gained more credibility when fixing in another game, "Dotto," was publicized in August 1958. Quiz show ratings across the networks plummeted and several were cancelled amid allegations of fixing. The revelations were sufficient to initiate a nine-month long New York County grand jury. No indictments were handed down, and the findings of the grand jury were sealed by judge's order. A formal congressional subcommittee investigation began in August 1959. Enright was revealed to have rigged "Twenty-One"; Van Doren also eventually came forth with revelations about how he was persuaded to accept specific answers during his time on the show.
In 1960, Congress amended the Communications Act of 1934 to prohibit the fixing of quiz shows. As a result of that action, many networks canceled their existing quiz shows and replaced them with a higher number of public service programs.
Integrity questioned (1957–1958).
"Twenty-One".
In late 1956, Herb Stempel, a contestant on NBC's "Twenty-One", was coached by Enright. While Stempel was in the midst of his winning streak, both of the $64,000 quiz shows ("The $64,000 Question" and its spin-off, "The $64,000 Challenge") were in the top-ten rated programs but "Twenty-One" did not have the same popularity. Enright and his partner, Albert Freedman, were searching for a new champion to replace Stempel to boost ratings. They soon found what they were looking for in Van Doren, an English teacher at Columbia University. Van Doren decided to try out for the NBC quiz show "Tic-Tac-Dough." Enright, who produced both "Tic-Tac-Dough" and "Twenty-One," saw his tryout and was familiar with his prestigious family background that included multiple Pulitzer Prize-winning authors and highly respected professors at Columbia. As a result, Enright felt that Van Doren would be perfect as the new face of "Twenty-One."
After achieving winnings of $69,500, Stempel's scripted loss to the more popular Van Doren occurred on December 5, 1956. One of the questions Stempel answered incorrectly involved the winner of the 1955 Academy Award for Best Motion Picture. The correct answer was "Marty," one of Stempel's favorite movies. As instructed by Enright, however, he gave the incorrect answer "On the Waterfront," which had won the previous year. Although the manipulation of the contestants helped the producers maintain viewer interest and ratings, the producers had not anticipated the extent of Stempel's resentment at being required to lose the contest against Van Doren.
"The Big Surprise".
In December 1956, Dale Logue, a contestant on NBC's "The Big Surprise", filed a lawsuit against the show's production company, Entertainment Productions, Inc., seeking either $103,000 in damages or reinstatement on the show as a contestant. Her claim was that, after being asked a question she did not know in a "warm-up" session, that she was asked the same question again during the televised show. Her assertion was that this was done intentionally with the express purpose of eliminating her as a contestant. At the time Logue's lawsuit was filed, Steve Carlin, executive producer of Entertainment Productions, Inc., called her claim "ridiculous and hopeless". Assertions that Logue had been offered $10,000 to settle in January 1957 were called baseless. Charles Revson, head of Revlon and "The Big Surprise's" primary sponsor, asked the producers if Logue's accusation was true, and was told that it was not.
In April 1957, "Time" magazine published an article detailing the depths to which producers managed game shows, just short of involving the contestants themselves. This was followed by the August 20, 1957, "Look" magazine article "Are TV Quiz Shows Fixed?", which concluded "it may be more accurate to say they are controlled or partially controlled."
"Dotto".
In August 1958, Stempel and Logue's credibility was bolstered when Edward Hilgemeier, Jr, a stand-by contestant on "Dotto" three months earlier, sent an affidavit to the FCC claiming that while backstage, he had found a notebook on set containing the answers contestant Marie Winn was to deliver.
Backlash.
The American public's reaction was swift and dramatic when the fraud became public; between 87% and 95% knew about the scandals as measured by industry-sponsored polls. Through late 1958 and early 1959, quiz shows implicated by the scandal were quickly cancelled. Among them, with their last-aired dates, were:
In late August 1958, New York prosecutor Joseph Stone convened a grand jury to investigate the allegations of the fixing of quiz shows. At the time of the empaneling, neither being a party to a fixed game show nor fixing a game show in the first place were crimes in their own right. Some witnesses in the grand jury acknowledged their role in a fixed show, while others denied it, directly contradicting one another. Many of the coached contestants, who had become celebrities due to their quiz-show success, were so afraid of the social repercussions of admitting the fraud that they were unwilling to confess to having been coached, even to the point of perjuring themselves to avoid backlash. Producers who had legally rigged the games to increase ratings, but did not want to implicate themselves, their sponsors, or the networks in doing so, categorically denied the allegations. After the 9-month grand jury, no indictments were handed down and the judge sealed the grand jury report in August 1959. In October 1959, the House Subcommittee on Legislative Oversight, under Representative Oren Harris's chairmanship, began to hold hearings to investigate the scandal. Stempel, Snodgrass, and Hilgemeier all testified.
The expansion of the probe led CBS president Frank Stanton to immediately announce cancellation of three more of its large-prize quiz shows between October 16 and October 19, 1959: "Top Dollar", "The Big Payoff", and "Name That Tune," explaining that this decision was made "because of the impossibility of guarding against dishonest practice". On November 2 when Van Doren said to the Committee in a nationally televised session that, "I was involved, deeply involved, in a deception. The fact that I, too, was very much deceived cannot keep me from being the principal victim of that deception, because I was its principal symbol."
Aftermath.
Law and politics.
All of the regulations regarding television in the late 1950s were defined under the Communications Act of 1934, which dealt with the advertising, fair competition, and labeling of broadcast stations. The act and regulations written by the FCC were indefinite in regard to fixed television programs. Because no specific laws existed regarding the fraudulent behavior in the quiz shows, whether the producers or contestants alike did anything illegal is debatable. Instead, one inference could be that the medium was ill-used. After concluding the Harris Commission investigation, Congress amended the Communications Act to prohibit the fixing of televised contests of intellectual knowledge or skill.
President Dwight D. Eisenhower signed the bill into law on September 13, 1960. The legislation allowed the FCC to require license renewals of less than the legally required three years if the agency believes it would be in the public interest, prohibited gifts to FCC members, and declared illegal any contest or game with intent to deceive the audience.
Contestants.
Many quiz-show contestants' reputations were ruined, including:
Hosts and producers.
In September 1958, a New York grand jury called producers who had coached contestants to appear in testimony. A prosecutor on the case later estimated that of the 150 sworn witnesses before the panel, only 50 told the truth.
Other producers met the same fate as Barry and Enright, but were unable to redeem themselves afterwards unlike those two. One of the more notable is Cooper, whose "Dotto" ended up being his longest-running and most popular game. Hosts such as Jack Narz and Hal March continued to work on television after the scandals. March died in January 1970 from lung cancer. Narz, who passed a lie-detector test at the time of the "Dotto" affair, had an extensive career as a game-show host after the incident (which also allowed him to help his brother, James, who later took on the name Tom Kennedy, break into the television business.) Sonny Fox, the original host of "The $64,000 Challenge," left long before it could become tainted and became a popular children's host in the northeast, remembered best as the suave, genial host of the Sunday-morning learn-and-laugh marathon "Wonderama." (Fox later stated that his unintentional "predilection for asking the answers" was a factor in his decision to only rarely host game shows after the scandals.)
Television.
The quiz-show scandals exhibited the necessity for stronger network control over programming and production. Quiz-show scandals also justified and accelerated the growth of the networks' power over television advertisers concerning licensing, scheduling, and sponsorship of programs. The networks claimed to be ignorant, and victims of the scandals. The NBC president at the time stated, "NBC was just as much a victim of the quiz-show frauds as was the public."
A big-money quiz show did not return until ABC premiered "100 Grand" in 1963. It went off the air after three shows, never awarding its top prize. Quiz shows still held a stigma throughout much of the 1960s, which was eventually eased by the success of the lower-stakes and fully legitimate answer-and-question game "Jeopardy!" in 1964, which ran until 1975 (with a brief revival in 1978-79). A second revival was launched in 1984 that still airs to this day, with a rule that limited winning contestants to five consecutive appearances in effect from 1984 to 2003.
Big money quiz shows would not enjoy widespread popularity in the United States again until the late 1990s. In 1999, ABC launched the American adaptation of the British game show franchise, "Who Wants to Be a Millionaire?" to both enormous critical success and high ratings. Around the turn of 21st century, other American television networks launched similar quiz shows offering large sums of money, including Fox with "Greed" and NBC, who first revived "Twenty-One" then later adapted the British game show, "The Weakest Link." In 2003, Sony Pictures Television changed the rules on "Jeopardy!" to allow players to win until they are defeated. At the end of Season 20 in July 2004, contestant Ken Jennings won over one million dollars after his thirtieth win in the first season of the rule. He won 74 games over two seasons, and only one other player (James Holzhauer) won over one million dollars during the Alex Trebek era (until January 7, 2021). In 2008, Sony added the Australian version's Million Dollar wedge to "Wheel of Fortune" where a player can win a huge sum by landing on the wedge and meeting a series of standards. Today, numerous high-stakes game shows and reality competition shows continue to air on broadcast American television.