S.U.R.E. Campaign

The S.U.R.E. (Source, Understand, Research, Evaluate) Campaign is an information literacy awareness campaign initiated by the National Library Board (NLB) of Singapore. In Singapore, the NLB drives the information literacy awareness for the nation.
On 23 October 2013, the S.U.R.E. Campaign was launched to the nation to promote the importance of information searching and discernment.
History.
Background.
In 2008, Singapore's broadsheet newspaper, The Straits Times, surveyed a group of 35 local students (aged 13–19 years) about a rare species of octopus in the Pacific Northwest that lived in trees. 97% of the students believed that the hoax was real with half believing the fake "expert" opinions posted on the hoax website. The rest were taken in by the factual writing style and the use of a pseudo-scientific name for the "tree octopus" in Latin.
In 2009, The Straits Times reported that the number of plagiarism cases in schools were "one case per year per school" for secondary and higher-level institutions. The article stated that "with children now turning to the Web for help with school projects, plagiarism may soon become a problem at primary level".
In 2010, a National Information Literacy Survey for Singapore Schools was conducted by the Wee Kim Wee School of Communication and Information at the Nanyang Technological University of Singapore indicates an overall score of only 38.7% across all info-literacy competencies. Involving more than 3,000 secondary school students, the survey found that skills that were lacking in particular were the aptitude to compare and assess information from different sources, and making responsible citations of information sources.
Campaign.
The NLB's National Information Literacy Programme (NILP) began in 2011 and aims to nurture a nation of discerning users of information.
At the initial phases of the NILP, the NLB conducted a broad-based information literacy programme outreaching to entire cohorts of Primary 3, Primary 5 and Secondary 1 children to give them a strong foundation in finding, evaluating, interpreting and using information intelligently and responsibly. The Programme brought students through cumulative levels of information literacy skills (Basic, Intermediate to Advanced) that is current and meets the real-life challenges of a changing information environment.
On 23 October 2013, the NLB's National Information Literacy Programme launched the S.U.R.E. Campaign in order to bring information literacy awareness to the general public.
Aims.
The S.U.R.E. Campaign aims to make information literacy more accessible to the man on the street by distilling key information literacy concepts into a simple tagline: Source, Understand, Research, Evaluate (S.U.R.E.).
The target audiences of the S.U.R.E. Campaign are as follows:
Students
An enrichment programme, known as S.U.R.E. club was launched in school. Students earn rewards and points based on Ministry of Education's Co-Curricular Activities framework after completing information literacy-related projects and tasks.
Parents &amp; Teachers
Training and self-directed content – such as coursewares and handbooks – for teachers and parents respectively are put in place to help them impart information literacy skills to their students and children.
General Public
Self-directed content such as online quizzes and engagement via social media channels.
Logo.
The S.U.R.E. logo is in the shape of a blue cloud with the acronym s.u.r.e. in the middle. The logo is symbolic of being able to cut through information clutter. The image of a cloud is a visual representation of information haze, while the acronym, s.u.r.e., in the middle represents 'cut-through'. The colour blue is represents clarity and each letter of the acronym is explained below the cloud: Source, Understand, Research, Evaluate.
Initiatives &amp; Programmes.
 S.U.R.E. Media Launch
The S.U.R.E. Media Launch was held on 23 October 2013.
Major media coverage includes The Straits Times, Lianhe Zaobao, Berita Harian, Today and MyPaper. The media reported that the NLB's S.U.R.E. programme will promote information literacy as an easy-to-remember, four-step technique to look at information through fun messages. The programme also received coverage on MediaCorp Radio 93.8LIVE, Capital 95.8, Warna 94.2 and Oli 96.8.
The reports also mentioned that, in conjunction with S.U.R.E., Mr Kiasu will be making a comeback in December.
The S.U.R.E. method has been used in school enrichment clubs since May this year, and has been incorporated in the upcoming Secondary School History and Geography syllabus.
S.U.R.E. Day - Public Symposium
The S.U.R.E. Day Public Symposium was held on 14 November 2013. Members of the public were invited to an evening of sharing of the application of information literacy in various fields.
The Public Symposium included a keynote speech by acclaimed author and Neuroscientist, Dr Carl Schoonover, as well as a discussion panel featuring Dr. Schoonover, Channel News Asia Producer and Presenter Mr. Steven Chia, and decorated Singaporean Director Mr. Anthony Chen. The panelists shared about their application of information literacy in the context of their respective work and answered question from the members of the audience.
Mr Kiasu Book Launch
The Mr Kiasu Book Launch took place on 15 December 2013.
After a decade of absence, renowned local comic artist, Mr. Johnny Lau launched his new limited edition comic book, released in partnership with the S.U.R.E. campaign. The first 200 participants receives a free copy of the limited edition comic book signed by Mr. Lau.
Information Literacy Workshop for Teachers
The Information Literacy Workshop for Teachers are done upon request from the schools. The session conducted by the National Library Board shares with teachers, ways on how information literacy skills can be incorporated into the school curriculum.
In particular, the workshop highlights the S.U.R.E. ways and framework of doing research and a wide variety of NLB resources to help students in their project work.
S.U.R.E. Club for Students
The S.U.R.E. Club for Students was launched on 16 May 2013 in support of the S.U.R.E. Campaign. 
The S.U.R.E. Club programme is administered by teachers through Resource Packs developed by the NLB. These Resource Packs contain necessary information such as activity guides and templates for teachers to administer the programme to their students.
S.U.R.E. Club also organises Information Literacy Workshops to equip members with the skills to complete their activities in the Resource Packs, as well as organise nationwide competitions to allow students to showcase the application of information literacy skills. Some examples of these include:
1) S.U.R.E. Club Information Literacy Workshop
The workshops are held regularly throughout the academic year to introduce all S.U.R.E. Club members to Information literacy via the S.U.R.E. framework. Students are taught information literacy via a series of activities and videos related to information literacy.
2) S.U.R.E. Club Library Advocacy Book Display competition
The S.U.R.E. Club organised the Library Advocacy Book Display competition in conjunction with the Information Literacy and Reference Services IFLA Pre- Satellite Conference in August 2013. Schools were invited to set up a book display that illustrated information literacy concepts and the students' application of information literacy. In the final round, the top 3 winners were invited to set up their book display at a "Students' Corner" at IFLA IL satellite's poster session.
Media Coverage.
The table below records a list of media coverage of the S.U.R.E. Campaign since its Media Launch on 23 October 2013:
S.U.R.E. 2.0.
NLB has since upgraded its S.U.R.E programme to become S.U.R.E. 2.0 – S.U.R.E for School; S.U.R.E. for Work; and S.U.R.E. for Life – to cater to the different needs and segments of the population.