Farm Radio International

Farm Radio International, or Radios Rurales Internationales (official French name), is a Canadian non-profit organization that was founded in 1979 by CBC Radio broadcaster George Atkins. The organization is headquartered in Ottawa, Ontario, where it is an international non-profit organization that works only with radio broadcasters to improve food security and agricultural methods for small-scale farmers and rural communities in African countries.
They use radio, a tool that is easily accessed in sub-Saharan Africa, to communicate information on low-cost and sustainable farming practices. This allows farmers, often among the most vulnerable to hunger, malnutrition, and poverty, but who also produce and provide the majority of food on the continent, to gain valuable information through radio programs, which can improve their knowledge and help grow and improve their farming practices. Farm Radio International states that across Africa, 2% of farmers have landline access, 3% have internet access, and 18% have mobile phones. In contrast, 76% of farmers have radio set access, making radio an effective way to share farming practices. However, the access to mobile phones has been increasing quite rapidly, making mobile phones another effective way to share farming practices.
Farm Radio International works with many broadcasting partners, where they have surpassed 700 radio station partnerships in 40 sub-Saharan African countries. These partnerships have allowed Farm Radio International to create radio resources, mobile innovations, and projects, which have reached millions of small-scale farmers, helping to provide them with information that may have been inaccessible otherwise.
History.
The organization was founded in 1979 by George Atkins, a journalist at CBC Radio, under the name Developing Countries Farm Radio Network (DCFRN). During a trip to Zambia in 1975, Mr. Atkins found that there was a lack of information about simple farming techniques for African smallholder farmers. Four years later the first script package was sent out to broadcasters and DCFRN was created.
Following the start-up in 1979, the organization was sending scripts and other useful materials to broadcasters in 100 developing countries, reaching an estimated 100 million people.
In 2000, communication specialists, as well as the organization's principal donor, began to question its approach and a four-year revamp restructuring its mission, programs, and funding took place. After these changes, the organization focused more on communications for development, management, and how people learn.
In 2008 the organization changed its name to Farm Radio International.
Scale of operations.
Farm Radio International has numerous offices, the Canadian headquarters, which is based in Ottawa, Ontario, and several other offices throughout Africa. Those locations include Burkina Faso, Ethiopia, Ghana, Kenya, Malawi, Mali, Mozambique, Nigeria, Senegal, Tanzania, and Uganda.
Farm Radio International has reached 700 radio partners in 40 sub-Saharan African countries, some including Ethiopia, Sudan, Somalia, Kenya, and Nigeria. Through these partnerships, Farm Radio International has been able to reach a potential audience of 100 million.
Work.
Farm Radio International uses a 3 pillar approach, which includes…
Farm Radio International has had many notable donors, including United States Agency for International Development, the Bill &amp; Melinda Gates Foundation, Grand Challenges Canada, International Fund for Agricultural Development (IFAD), Global Affairs Canada, the World Food Programme (WFP), the International Development Research Centre (IDRC), and the Rockefeller Foundation. Donors play an important role on the work of Farm Radio International, specifically, funding for projects.
Impact.
Farm Radio International has had an enormous impact on small-scale farmers in sub-Saharan Africa. They have used evaluations to determine that their radio programs are listened to regularly by 40-60 percent of potential listeners, which leads to 20 percent of listeners applying new and more productive practices on their farms.
Farm Radio International has released research publications on strategies that can benefit the effectiveness of radio. For example, adding in an interactive factor into radio through the use of ICTs and digital technologies. The research stated that participatory strategies including the use of interactive ICTs can help to engage audiences, increase knowledge of agricultural improvements and innovations, and contribute to higher levels of adoption than result from listening alone. The focus on interactivity also has the potential to contribute to women's empowerment by giving them a voice, facilitating their involvement in decision-making, and strengthening their social capital (Farnworth &amp; Colverson, 2015). 
Farm Radio International also launched the African Farm Radio Research Initiative (AFRRI), which was used to assess the effectiveness of farm radio on meeting the food security objectives of rural farming households in Africa. This initiative was important due to the fact that there are not many studies, which look at the effectiveness of radio in improving food security. The initiative allowed Farm Radio International to gain insight on what types of projects and work would be beneficial.
Projects.
Farm Radio International has implemented numerous radio projects, which have not only reached farmers, but also non-farmers in sub-Saharan Africa.
The projects are delivered weekly for a certain number of weeks, in hopes to fulfill their goals. Each project may use a different approach, some may be based on interaction, gender inclusiveness, storytelling, or engagement through community listening groups.
One project, known as “Innovation for Food Security”, which was based in Mali, had a goal to improve the household consumption of nutritious food by vulnerable communities. The project was funded by Save the Children US, USAID, and was designed to be gender inclusive and accessible to women. This allowed women to participate in food-related discussions and decisions on air. The project produced 12 episodes with roughly 108,000 listeners, which was 77% of the small target area. Through the project, listeners' knowledge on nutrition more than tripled, and amongst women, it increased more than ninefold.
Another project, known as “My Children II”, which was based in Uganda, had a goal to combat vitamin A deficiency by promoting the production and consumption of orange-fleshed sweet potato (OFSP). The project was funded by HarvestPlus, and was designed as a radio drama, which used storytelling to explain the benefits of OFSP. This project was broadcast in 7 different languages by 13 stations, this resulting in a potential audience of 16 million people, which is considered to be 39% of the entire country.
Fundraising and effectiveness.
Farm Radio International benefits from the donations of individuals, groups, corporations and foundations. The donations allow Farm Radio International to create a variety of opportunities, such as producing radio scripts for broadcasters, providing training programs for broadcasters, and improve food security and help reduce poverty in developing countries. According to Charity Intelligence Canada, “Farm Radio International is a big-cap charity with donations of $5.4m in F2016. Administrative costs are 9% of revenues and fundraising costs are 5% of donations. Per dollar donated to the charity, $0.86 goes to the cause. Farm Radio International has also consistently received a four star rating from the organization.