 <p>You can't update the user profile property and trigger the event in a single Mixpanel call.</p> <p>Instead you can use a wrapper function like this:</p> <pre><code>function trackEvent(eventName, eventData){ mixpanel.track(eventName, eventData); mixpanel.people.increment("eventCount - " + eventName, 1); } trackEvent("View Page", {}); </code></pre> <p>The user profile will then have a property called "eventCount - View Page")</p>