 <p>I think <a href="http://developer.apple.com/library/ios/#samplecode/PhotoScroller/Introduction/Intro.html#//apple_ref/doc/uid/DTS40010080-Intro-DontLinkElementID_2" rel="nofollow">this</a> will solve your problem. This question may give you some context:</p> <p><a href="http://stackoverflow.com/questions/4914427/how-to-reuse-recycle-custom-custom-element-like-uitableviewcell-does">How to reuse/recycle custom custom element like uitableviewcell does?</a></p>