 <p>I found a solution here: <a href="https://productforums.google.com/forum/#!searchin/tag-manager/gtm.load/tag-manager/0Lpevpf2Fss/OMJFuaM04BsJ" rel="nofollow">https://productforums.google.com/forum/#!searchin/tag-manager/gtm.load/tag-manager/0Lpevpf2Fss/OMJFuaM04BsJ</a></p> <p>I didnt push my variables but assigned them to dataLayer. Its overwritten, so the gtm objects are missing.</p>