 <p>There are a couple of options:</p> <ol> <li><p>Find out the ID of the category you want to to display, creating it if necessary. Then go to <code>System &gt; Configuration &gt; Web &gt; Default Pages</code> in your admin and enter the following for the <code>Default web url</code> option: catalog/category/view/id/99 (where 99 is the id of the category).</p></li> <li><p>Create a normal CMS page, assign it as the homepage in <code>System &gt; Configuration &gt; Web &gt; Default Pages</code> then call a category list.phtml with </p> <p><code>{{block type="catalog/product_list" category_id="99" template="catalog/product/list.phtml"}}</code></p></li> </ol>