 <p>EDIT: apparently this doesn't work, despite Google's documentation.</p> <p>According to <a href="http://developer.android.com/distribute/googleplay/promote/linking.html#android-app" rel="nofollow">developer.android's guide to Linking to Your Products</a>, if the HTML link to the app is <a href="http://play.google.com/store/apps/details?id=package_name" rel="nofollow">http://play.google.com/store/apps/details?id=package_name</a>, the corresponding Android link would be market://details?id=package_name. This should link users directly to a specific app's product details page on Google Play.</p>