 <p>I think,better option is <strong>Universal App</strong>.</p> <blockquote> <p>The app is large and contains a lot of images. The main drawback of a universal app is that I'm capped at 50MB over-air download, and that the single binary means iPhones get all the iPad images and vice versa.</p> </blockquote> <p>Yes. This is the only difficulty that I measured. However you can clearly specify which images should be load in iPad and which should only load in iPhone by naming it separately. </p> <p>If Im correct , you can use some thing like <code>myImage~iPhone.png or myImage~iPad.png</code></p>