 <p>I used to be in the same situation, becoming known as the go-to guy. Then one day a PM said something to me that made me realize why I was always becoming that guy.</p> <p><strong>It's ok to say no sometimes.</strong></p> <p>Sometimes you need to push back on tasks and say, politely, no you can't do that or you can do that so long as this other task they also need is delayed or even handed off to another.</p> <p>A task tracking system also helps with this. If you have a publicly available system then when people ask you to do something you can add it to the list, or have them add it. And then they can see what your task list is and where their task falls on it.</p> <p>Also, only accept requests from your immediate manager. If the CEO comes down and asks you to do something, that's fine, but double check with your manager for confirmation. Often they can handball the task on or get the task pushed back up the chain.</p>