 <p>As it seems this is a common issue I'll try to provide more information here:</p> <p><strong>First</strong>, make sure you check whatever code you are using on your Analytics. The first answer provided here pasted a code using Google GA.JS code, but many websites today uses the new Analytics.JS code (my case). So my suggestion is to copy your GA code from your website or from your GA panel.</p> <p><strong>Second</strong>, check if your GA code is being passed on your Instant Article RSS feed correctly (i'm assuming you are using Wordpress with some plugin to build a RSS). If you are using the new analytics.js method the code inside your RSS feed (per article) should be like this:</p> <pre><code>&lt;!-- Adding tracking if defined --&gt; &lt;figure class="op-tracker"&gt; &lt;iframe&gt; &lt;script&gt; (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'YOUR_GA_ID', 'auto'); ga('send', 'pageview'); &lt;/script&gt; &lt;/iframe&gt; &lt;/figure&gt; </code></pre> <p><strong>Third</strong>, if your articles were already on Facebook Instant Article Production list BEFORE you added the Analytics code, they will NOT update / load the code. The best way to test is to edit any of your articles (a simples change of punctuation is enough) and republish it on your wordpress. Then go to your IA panel on Facebook, <em>Configuration</em> and click to reload / rebuild your RSS. Wait a little then check on the list of I.A that the post will update (you will see the date change), then open it on the edit option and check at the end of the code. Your GA code should be there.</p> <p>So, if everything is good now, your <strong>last step</strong> (at least was for me) is to delete all the old Instant Articles on Facebook (I'm assuming you don't have them published yet) and reload the RSS feed on the Configuration area, so it will rebuild your articles with the GA code on them.</p> <p>Hope this helps.</p> <p>PS: I'm NOT using the plugin from Automattic to publish IA from WP as it's just garbage. There is one way simpler that work's w/o any trouble: <a href="https://wordpress.org/plugins/allfacebook-instant-articles/" rel="nofollow">https://wordpress.org/plugins/allfacebook-instant-articles/</a></p>