 <blockquote> <p>The element name is derived from the accessibility attribute of the underlying view. If an identifier attribute string is specified, that string is used as the name; otherwise, the label attribute string is used as the name. Contrast with the label method.</p> </blockquote> <p>Don't use accessibility label to identify elements, use accessibility identifier. </p> <p>In interface builder, the identifier can be set using runtime attributes:</p> <p>open <code>Identity Inspector</code> - <code>User Defined Runtime Attributes</code>:</p> <pre><code>Key Path: accessibilityIdentifier Type: String Value: &lt;your identifier&gt; </code></pre>