为什么卡梅隆在拍《阿凡达》的时候，不选一个好的剧本？
这个剧本，不是不好，只是简单，或说套路化。 我觉得这是个了不起的选择。 记得 Pixar 的 John Lasster 说过这么一段话： (My older brother ) Jim influenced me in other ways too. One day he said something that really hit me: "You know, what I think makes sense in fashion design is to take a really wild fabric and then make a classic pattern or piece of clothing with it. Either that, or you take a classic fabric and make a crazy pattern with it." He said if you design things that way, there is something familiar for people to relate to. But if you do both - take a crazy fabric and make a crazy pattern - people can't make any sense of it. 大概意思就是，如果你想创造新的形式，你就该用传统的技术实现，如果你想创造新的技术，就该用传统的形式呈现。如果两者都是新的，受众是无法接受的。 Avatar 是历史上第一部 3D 大作，全新的技术，如果不讲个传统套路化的故事，恐怕不会取得同样的成功。