Adrian Gammon, 48, who was from Shrewsbury, was married with two children, North Wales Police said.
He was a passenger in a Dacia Sandero and died at the scene after a collision with a VW Polo.
The driver of the Polo was airlifted to hospital, while five other people needed hospital treatment following the crash at 16:00 BST.
A man who died in a crash on the A534 near Holt in Wrexham on Friday afternoon has been named.