The latest offering by Manforce condoms is the latest gimmick to hit a surprisingly crowded novelty condom market.
Durex alone already has an aubergine flavoured offering in India, along with the more "traditional" strawberry, banana and so on.
But though pickle or "achaari" has a special place in Indian cuisine, with every region having its own variant, it's not widely considered synonymous with romance.
So predictably, a lot of people had a lot to say about it on social media:
End of Twitter post  by @jivyaA
End of Twitter post  by @LOLrakshak
An Indian company has launched something which seems almost mad in its lack of appeal - a pickle flavoured condom.