Norman Havard, from Aberavon, was found at about 07:15 BST on Friday.
South Wales Police is treating his death as unexplained pending the results of a post mortem examination.
The force appealed for witnesses who saw Mr Havard's green Vauxhall Zafira at the junction between Princess Margaret Way and Victoria Road at 00:50 that day.
Mr Havard's car was found near the pier after his body was discovered.
A 61-year-old man whose body was discovered on Aberavon Beach in Neath Port Talbot has been named.