Half of the new customer sales posts will be created at its Scottish centres in Uddingston, Dunfermline and Livingston.
The rest will be spread between Newcastle and Stockport in England.
Sky said both full-time and part-time permanent roles would be available from this month.
Sky currently employs more than 5,700 people at its three Scottish contact centres alone.
Steven Lindsay from Sky said: "We are very excited to be launching one of our biggest sales department intakes for 2015.
"Our aim is to build a reliable and diverse workforce to help grow and expand the Sky brand."
Broadcaster Sky has announced plans to create 400 jobs at call centres across the UK.