when did kentucky fried chicken start getting called kfc
History of KFC In March 1991 the KFC name was officially adopted, although the chain was already widely known by that initialism.[88] The change was advised by the Schechter Group brand consultancy agency.[89] Research demonstrated that 80 percent of customers already associated the "KFC" initials with Kentucky Fried Chicken.[89] A spokesman for the chain said that it represented its diversified menu, which was moving away from solely fried products.[90] Kyle Craig, president of KFC US, admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried".[91] In 1994, Milford Prewitt praised the "crafty and well-timed repositioning" in Nation's Restaurant News.[92] On the other hand, a 2005 editorial in Advertising Age stated, "the chain's jettisoning of a venerable name—and distancing from the word fried—was ill-conceived and damaging. It made a clear brand fuzzy."[93]
Bill Knapp's By the end of 2002, the chain's last restaurant had closed.[7]
Vietnam War North Vietnamese victory
Tony! Toni! Toné! Originally, the band went by "Tony, Toni, TonÃ©" as a joke, until they realized it had a nice ring to it.[1]
Moe's Southwest Grill Many of the menu items have names drawn from popular culture such as:
KFC KFC was one of the first American fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, which was taken over by the R.J. Reynolds food and tobacco conglomerate; that company sold the chain to PepsiCo. The chain continued to expand overseas, however, and in 1987, it became the first Western restaurant chain to open in China. It has since expanded rapidly in China, which is now the company's single largest market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.