who coined the four p’s of marketing
Marketing mix Although the idea of marketers as 'mixers of ingredients' caught on, marketers could not reach any real consensus about what elements should be included in the mix until the 1960s.[14] The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.[15] Phillip Kotler, popularised this approach and helped spread the 4 Ps model.[16][1] McCarthy's 4 Ps have been widely adopted by both marketing academics and practitioners.[17]
Parkinson's law Articulated by Cyril Northcote Parkinson as part of the first sentence of a humorous essay published in The Economist in 1955 and since republished online,[1][2] it was reprinted with other essays in the book Parkinson's Law: The Pursuit of Progress (London, John Murray, 1958). He derived the dictum from his extensive experience in the British Civil Service.
Ä Ä (lower case ä) is a character that represents either a letter from several extended Latin alphabets, or the letter A with an umlaut mark or diaeresis.
Alfonso Arau Alfonso Arau InchÃ¡ustegui (born January 11, 1932) is a Mexican actor and director.[1]