when did red bull energy drink come out
Red Bull Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.06Â billion cans sold in 2016.[1][2][3][4]
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Red Bull Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners,[5] and, in partnership with Chaleo, founded Red BullÂ GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the word used for a large bovine animal called a gaur in formal English. In colloquial English, a gaur is more commonly called a bull.
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