Eighmey and McCord (1998) 論文中調查受眾對網站的反應時，發現「個人參與」及「持續性關係」同樣也是新的動機層面。 The previous text is in Chinese (Traditional). Here is a translation to Swahili:
Kushiriki kwa kibinafsi na "mahusiano endelezi" pia yalitambuliwa na Eighmey na McCord (1998) kama vipengele vipya vya motisha walipichunguza mjibizo wa hadhira katika tovuti.