One way to do this is to make a list of all the activities and attractions currently available in the town. Often, tourist are interested in the things they can do and see in your town or city, more than the location of the town or city itself. They will search online for an activity first and then a location. For example: rock climbing Bend, Oregon, or fly fishing Missoula, Montana.  Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world’s largest paper clip to a man made wave in a river. Ask yourself: What makes the town worth a special trip? What do you have that a tourist can’t get or do somewhere else? Work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists. A survey is a valuable tool during tourism planning as it helps you collect information on the town and ensures the community can agree on the branding and marketing for the town. Do face to face interviews or phone surveys. Ask questions such as:  What do you think attracts a visitor to the community? What type of visitor do you see coming to our community? How can we do to improve the visitor’s experience? You can conduct face to face interviews at the local shopping mall. You can also ask visitors to sign up to a mailing list and email them a survey. Ask questions such as:  Where does the visitor live? What attracted the visitor to the community? How did the visitor find out about the tourist attractions? What type of businesses or facilities did the visitor use? What kinds of accommodations or services are needed? A third party endorsement from previous visitors to the town or current visitors is a good way to determine how to better serve future tourists. A good way to do this is to determine target marketing segments. Define market areas that will draw the most...

TL;DR in Indonesian:
Pertimbangkan apa yang membuat kota Anda unik. Lakukan survei pada masyarakat lokal. Lakukan survei pada pengunjung yang berasal dari luar kota. Buat rencana pemasaran. Buat slogan yang unik. Buat perancangan tindakan (action plan).