Your content should be optimized for both keywords and conversational searches. The best way to do this is to make your article titles as close to the popular search query for that topic as possible. Make sure that your content answers the questions of the readers, or provides unique insight. Google will recognize this and ding your ranking because of it.  Make sure that your site’s meta description is accurate. This is displayed to users when your site shows up on searches. An accurate description will lead to more clicks top your site, and less bounces upon landing on your site.     Google’s Hummingbird update for their search engine algorithms has made keywords much less important than conversational searches. This reflects changes in the way that people search for things. For example, instead of looking for the keyword “iPhone”, Google will look for pages that answer questions such as “Which is the best iPhone for me?”    When search engines see that visitors are coming to your site from other sites, your page rank will increase. The more reputable the site the viewer originated from, the more impact this will have on your rank. You can add backlinks by commenting on other blogs and adding a link to your site when you sign off, or you can provide content for other websites and then link back to your site via your credit.

TL;DR in Indonesian:
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