Article in English: Never talk down to people you truly value or respect. The purpose of being arrogant is to "tone down" or silence your critics or those who are a little bit more happy with themselves than they should be. It is also one means of keeping a workplace enthralled with you, but it can backfire. It's probably best to never act super-arrogant around:  Your boss Coaches Your parents Service staff Dates There's a fine line between arrogance and being a straight-up jerk. Being arrogant does not mean being rude and forgetting basic manners and etiquette around others. Besides, basic manners serve as the means by which you maintain your aloofness and keep others distant in a socially acceptable way.  Never talk down to wait-staff or other service workers in the interest of cultivating your arrogance. This will make you look weak, petty, and immature. Forgetting someone's name might seem like a good way to take them down a peg, but it really just makes you look like a jerk. Respect people enough to treat them with common dignity, up to the point that you dominate them in competition. If you claim to be superior in an area in which you lack the skills or expertise, your arrogance will fall apart and lose its effect. You'll just look like a fool. Make sure to avoid conflicts and confrontations, any competition, in which you don't have at least a sporting chance of winning. It's good to learn to lose, so you don't end up looking like a cry-baby after a close loss. Learn to lose with dignity, because no matter how arrogant your self-image, it's going to happen eventually. Arrogance should be a type of self-improvement. Think of Michael Jordan and Steve Jobs, arrogant people who came, saw, and conquered, not the arrogance of has-beens. Let your arrogant image of yourself motivate you and force you to new heights. Always do what you say you will do. You've got to live up to the hype that you set for yourself, or you'll just come off like an ego-inflated loser, just like any other. When it's your turn on the field of competition,...

Summary in Indonesian:
Hormatilah orang-orang yang memang layak dihormati. Selalu gunakan sopan-santun untuk mendatangkan manfaat bagi diri Anda sendiri. Ketahui batas-batas Anda. Raih capaian-capaian baru. Temukan anak-anak tangga baru yang perlu Anda daki.