First, read the English article below.

There are many reasons why you might consider rebranding your product or company.  Identifying the specific reason why you want to rebrand, though, is important so you can develop the best roadmap to your new brand.  For instance, are you:  Trying to appeal to a new demographic? Trying to recover from a negative image?  If your company has recently emerged from bankruptcy, corporate scandal, or seen its stock value plummet, rebranding can help create a more positive image for the company. Trying to distinguish your company from competitors? Reevaluating your institution’s values? Once you’ve identified the reason for the rebrand, you need to come up with a roadmap outlining how to achieve your goal.  Include projected costs and a timeline indicating important targets.  The rebranding effort can proceed along one or many paths, including the development of new:  Logos.  Changing a logo can excite people to investigate more about what the rebrand entails.  Mottos.  In 2007 Walmart’s motto “Always Low Prices” was replaced with “Save Money.  Live Better.”  The new motto suggested a lifestyle improvement for consumers where the previous motto only suggested low prices (often associated with low quality). Name.  This is a good rebranding strategy when a company is saddled with a negative association, such as Phillip Morris’ longstanding reputation as a tobacco company.  In 2003 the company changed its name to Altria. Image and reputation.  Witness how UPS went from a boring mail carrier to a personal delivery service.  Packaging.  Be careful with this one.  Tropicana famously lost 50 million dollars when they introduced new OJ packaging in 2009.  They returned to the original packaging less than a month later.  Products.  McDonald’s, for instances, transitioned from serving greasy fast food to healthier fare in the early twenty-first century.  Rebranding can take the form of a simple tweak (changing the logo font) or a complete overhaul (developing anew each element listed above). The objects of rebranding are... 

Now, please write a short abstract for it in Indonesian. Abstract:
Pastikan mengapa upaya rebranding perlu dilakukan. Susunlah rencana untuk melakukan rebranding. Libatkan para pemegang peranan penting (stakeholder) di perusahaan. Promosikan visi Anda. Lakukan perubahan brand.