Article in English: Make sure your website is up, working well and very attractive before you invest in pay-per-click marketing, social media managers or anything else that is designed to funnel traffic to your website. If people are unable to use your website, they will not buy. Post free content on your website, such as short video clips, tutorials, interesting articles, blogs, advice or a free e-book. Make a landing page, so that they you can get their contact information to offer them specials and promotions in the future via email. Facebook, Foursquare, Pinterest and Twitter are valuable ways to attract new customers. Post sales, new products and links to sign up for your free content on the social media pages.  Social media accounts are free; however, there is some cost in time and expertise in maintaining them consistently. Just like blogging, the value is in frequent use. Follow other businesses and try cross promoting on Facebook or other accounts. Blasting your followers with specials every day may not be the best way to get regular readers, but posting other interesting content between sales posts is a good marketing strategy. Try the Facebook ads and promoted posts to get new people interested in your site. You can use behavioral marketing to target your ideal customer demographics. Think of social media as a way to connect with your customers. You will attract reliable, repeat customers if you develop a relationship with them. You will increase the “instant gratification” of the purchase and convince potential customers of the value they are getting.  Make sure you can afford to offer the shipping. Consider that sometimes adding a free product or shipping will work just as well as taking a discount. People like to have value added to their purchase, but still feel like they are getting a quality product. Give something to people who purchase your product via email or Facebook. They are likely to be more pleased with their purchase and refer others. Search engine marketing requires you to create an account with Bing,...

Summary in Chinese:
在网站后端投钱，在你投资付费点击市场营销、社交媒介管理器或者其他为流入你的网站媒介而设计的东西之前，要确保你的网站运行良好，还要很吸引人。 免费赠送。 开通社交账户。 可以考虑提供免费送货。 想出好的忠实客户优惠策略。 购买付费点击（pay-per-click，PPC）市场营销。