Before you name your business, you should have a handle on your niche. Define your goals in your business plan and mission statement. A software company might want to emphasize the quality and simplicity of its products (hence, Apple) while an accounting firm might want to emphasize its accuracy. You need an understanding of both what your prospective customers are like and what they're looking for when they come to you. If your target customers are wealthy, you might want to have a name that caters to their upscale tastes. If your target customers are working mothers who don't have time to clean house, you'll want to consider a name that either recognizes their busy schedules, their desire for cleanliness and order, or both. In one column, list the qualities you want to convey to your customers. What are you "about"? In another column, list things you think your customers are looking for. Use nouns, adjectives and verbs as possibilities.  Come up with a wide variety of words that are specific to your business. "Rover" might be good if you plan to open a dog-walking business while "persimmon" might be a great word for a Lebanese restaurant. Consult a dictionary to look up definitions of the words you choose and a thesaurus to find synonymous words or phrases. You can also use a software application designed to help you brainstorm. Trendy upscale restaurants will often have short, punchy names that emphasize simplicity and quality, like "Fig" or "Feast." Likewise, "Timberland" shoe specializes in work boots and their simple, earthbound name reflects their product nicely, whereas "Tom's" emphasizes its personal human touch. "Black Cyprus" or "North Face" are both evocative and versatile. One noun and one modifier allow for both simplicity and accuracy, as with the name "Urban Outfitters" or "American Apparel." Try a gerund verb phrase. A gerund is simply an "-ing" word. This tends to make your business sound active and fun, a place with a welcoming atmosphere: "Laughing Planet" is an organic burrito chain,...

How would you rephrase that briefly using Chinese?
打出自己的特色。 把目光集中在正确的客户群上。 为你想做的产品列一份能代表其特质的清单。 不同文化背景下使用不同的词。 想一些简单的形容词加名词的短语。 选择合适的名字。 （本条主要适用于英文品牌名）制造组合词。 多多运用修辞手法，玩点文字游戏。