生存。 为你的未来投资。 计算所要承担的风险。 把那些看似不切实际的想法说出来。 接受失败。

I'm interested in that, but I only have a few mins. Can you give me at most the first 500 characters of a detailed explanation in English about that?
As a business owner, the most important goal when beginning a new business, job, or craft is simply to survive. If you’re starting your own business or getting in on the ground floor, avoid establishing unrealistic goals for the fledgling enterprise.  The heart of all businesses, even those with altruistic, selfless ownership, is making money. The goal might be modest (just enough to allow your business to survive and grow) or enormous (to attract additional investors and satisfy shareholders),