Send out a survey to your existing customers to see what age, gender and marriage status are. If possible, find out their working life and personal life preferences. It is recommended to have a vision of what an ideal buyer is when it comes to demographic and psychographic factors such as personality, values and attitudes. If you want to attract a younger or older part of the population, keep in mind that your new marketing methods will have to appeal to their preferences. Ultimately, if you don’t give your customers what they want, they will not return. For example, they may want to pay for products under $20, so perhaps you should adjust your inventory to feature fewer items over $50 and many items below $20. Your products will be closer to what they want to buy. These are 3 important areas where increasing your budget to get yourself more visible may increase your profits. Take notes and try to emulate several of their successful marketing strategies. You do not want to copy them exactly, but see if their website, social media or print marketing strategies are reaching the target demographic to model your own strategy.

How would you rephrase that briefly using Chinese?
锁定市场目标。 进军新的人群市场。 销售策略要针对客户想要什么，而不是你想给他们什么。 考虑在位置、销售以及产品描述方面增加预算，增加这三个重要地方的预算可以让你更吸引眼球，而且还可能增加利润。 注意竞争对手。