Article in English: A business plan typically describes what your company does (whom does it serve? what does it provide?), provides a market analysis, includes a detailed description of the product or service, and projects the expected financial future of your company for the next 3-5 years. If you are hoping to attract investors, they will want to see a detailed, thorough business plan. This should be a brief summary of what your business does, what needs it satisfies and how, and why it is superior to other ventures of its kind. Be concrete and specific, but keep this short -- imagine it as an “elevator pitch”. If you have done good market research, you should be able to talk in specifics about your chosen industry or field, your target consumer market, and your projected market share. This section should be as detailed as possible, as it needs to convince investors that you know what you’re doing. One of the mistakes many beginning entrepreneurs make is failing to narrow their target market and trying to sell to too wide an audience. While it’s tempting to believe that everyone needs and will love your product or service, the reality is that they won’t. It’s okay to start small. Even if your company is only you at this point, use this section to provide information on who owns your company, what their responsibilities are, and how you will structure your business as it expands. (Will you have a board of directors? How will your employees be organized?) Investors want to see that you have thought about the future of your company. This is where you can get into the specifics of what exactly your business will provide your customers. What are you going to provide? What need will it fill? What competitive advantages does it have over other similar products?  Provide details from potential customers’ point of view. If you have already talked to potential customers, you should have a good idea what their opinions of your service or product are. If you are planning to sell a proprietary good or service, include any patent...

Summary in Chinese:
构思。 写企业简介。 呈现市场分析。 对公司的组织和管理进行规划。 说明公司提供的产品和服务。 描述营销策略。 列出需要的资金。 列出财政预算。 必要时提供附件。 写经营摘要。