弄清楚创业的目的。 弄清楚公司应具有的特征。 发掘公司与众不同之处。 列出公司具体的目标。

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This is the core question that will determine the tone and content of your mission statement. Why did you start this business? What goals do you hope to achieve? Figure out the main purpose of your business as a way to get the brainstorming session started. Here are a few related follow-up questions you can also ask yourself:  Who are your customers, or the people you aim to help? What role do you play in the industry or field? The tone of your mission statement should reflect your company's style and culture - its personality, if you will. Think about how you want your customers and other companies to perceive you, and write down the traits you believe best represent your company. Think about the following questions:  Is your company conservative and solid, or are you aiming to be groundbreaking and cutting edge in terms of style? Do you want to be seen as a company with a sense of humor and a playful side, or would that be too unprofessional? What's your company culture like? Is there a strict dress code and a formality to the place, or are people allowed to come to work in jeans? Your mission statement doesn't have to be shocking or "unique" as long as it clearly expresses your goals and style. However, if you're attempting to do something out of the ordinary with your business, you should put that in your mission statement. Is there anything that makes your company special? Write it down. Finally, your mission statement should include one or more solid goals. What's your long-term plan for the company? What are your short-term plans? What's the most important thing you're trying to do?  Your goals can be centered around customer service, dominating a certain market, helping make people's lives better with your product, and so on. Keep your company's personality in mind when you're writing down your goals. The two should reflect one another.