Article in English: Most people do not use cash to pay for goods and services. Your business should respond to the needs and habits of your customers. Invest in a debit and credit card machine to make it easier for your customers to pay you quickly and easily.  If you don’t already have a Point Of Sale (POS) system, consider investing in one. A POS system is computer software that can track purchases made by your customers and what types of products or services they are buying. A POS system allows you to track what your customers prefer, what they like to buy, and how often they buy. A POS system will not only increase sales and help you to better market your products or services, it also makes your customer feel well taken care of. POS systems help you manage your inventory, provide special offers or promotions, and give your customer the right pricing. You won’t have to worry about accidentally selling customers out-of-stock merchandise or wrongly priced items. Your website is often the first impression your customer will see for your business. Invest in a well designed website that showcases your products and services in an appealing way.  Make sure your website has mobile usage, as many customers will be looking at your website on their phones. If you cannot afford to hire a web designer, you can create your own site using Wordpress. Make sure your website features the name of your business, your business’ location, your company’s contact information and your business hours. The internet can act as a very efficient service tool for your business, especially if you use social media to your advantage. In today’s competitive environment, every business should have a strong social media presence to connect with customers and keep customers engaged in their business.  Create a Facebook page and an Instagram account for your business. Update your social media accounts regularly and involve your employees in the process of updating and posting on the accounts. Encourage the use of a hashtag for your business, such as #TheShoeStore,...

Summary in Vietnamese:
Triển khai công nghệ thân thiện với khách hàng. Thuê nhà thiết kế web để lập trang web chuyên nghiệp. Không nên bỏ qua phương tiện truyền thông xã hội.