Trình bày trực tiếp với người đọc. Viết nội dung hấp dẫn người đọc. Nêu các dẫn chứng xác thực. Kết thúc tờ brochure với lời kêu gọi hành động.

I'm interested in that, but I only have a few mins. Can you give me at most the first 500 characters of a detailed explanation in English about that?
Address the reader as “you” to establish a relationship with the reader. Making your copy personal creates a relationship between you and your customer.   Talking directly to the reader as an intelligent person will help to keep your potential customers interested. Your brochure should begin and end with your customer. Before you get into the meat of your brochure explaining all the great things you offer, you should entice your customer by answering questions and overcoming potential objections