The media affects the value choice of the audience. From the perspective of audience theory and cultural norms of communication, the reason why the mass media can indirectly influence people's behavior is that the messages it sends out can form a normative force of moral culture. people unwittingly explain social phenomena and facts according to the reference framework gradually provided by the media, and show their views and propositions, so the content of communication can promote the change of the object.
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Social moral culture comes from the media