The media has recently been flooded with gossip about a celebrity, which puts the celebrity in an awkward position: if she doesn't come forward to clarify and refute, those rumors will be believed by the public; if she comes forward to clarify and refute, it will attract more people's attention and make those gossip news spread faster and more widely
Maybe that's the price a celebrity has to pay
When faced with gossip, the celebrity's best strategy is to clarify the truth.