Harrold Foods is attempting to dominate the softdrink market by promoting Hero,  its most popular carbonated drink product, with a costly new advertising campaign  But survey results show that, in the opinion of 72 percent of all consumers, Hero already dominates the market
Since any product with more than 50 percent of the sales in a market is, by definition, dominant in that market, Harrold Foods dominates the market now and need only maintain its current market share in order to continue to do so
failing to exclude the possibility that what appears to be the result of a given market condition may in fact be the cause of that condition