The first fact: the effect of TV advertising is getting worse and worse  A tracking survey shows that among the various products launched by TV advertising, the percentage of products whose brand names can be remembered by viewers is decreasing year by year
The second fact: In a continuous TV commercial, the first and the last are the first and last ones that the viewers have a deeper impression, and the impression that the mid-broadcast of the advertisement leaves the viewer, generally speaking, the impression is much easier to forget
In recent years, the average number of advertisements in a continuous TV  advertisement has gradually increased.