Jean: Our navigational equipment sells for $1, 100 and dominates the high end of the market, but more units are sold by our competitors in the $700 to $800 range  We should add a low-cost model, which would allow us to increase our overall sales while continuing to dominate the high end  Tracy: I disagree  Our equipment sells to consumers who associate our company with quality
Moving into the low-cost market would put our competitors in the high-cost market on an equal footing with us, which could hurt our overall sales
The company would no longer dominate the high-cost market if it began selling a low-cost model.