Health officials now recommend that people reduce their intake of foods that are high in cholesterol, such as red meat  The recent decline in the total consumption of beef indicates that many people are following this recommendation  But restaurants specializing in steak are flourishing despite an overall decline in the restaurant industry
So clearly there still are a lot of people completely ignoring the health recommendation
It neglects to consider whether restaurants that specialize in steak try to attract customers by offering steak dinners at low prices.