A foreign brand conducted a survey on the effectiveness of advertising to enter the local market  The results showed that when using TV advertising, 15 people per 100 people in the local area knew about the brand, and then used newspaper advertisements, and 26 people per 100 people said they had an impression of it
Television is the most important way for locals to obtain information.
 Accordingly, in order to increase the awareness of the brand, the company decided to invest all advertising funds in newspaper advertising