Impression management refers to the process in which a person influences the impression of himself formed by others in a certain way  It is an important aspect of self-regulation, and it also includes social interaction with others  The basic motivation is that whether individuals are inside or outside the organization, they are eager to be viewed positively by others and avoid being viewed negatively by others  The effort to try to make others view themselves positively is called acquired impression management, while weakening or avoiding their own shortcomings as much as possible
Director Lin is approachable and always leads by example. Recently, his unit has collected donations for the disaster area, and he has donated the most
 The defensive measure to make others view oneself negatively is protective impression management