The proportion of Chinese women's income spent on consumption, savings and investment was 62:23:16 in 2016, while the proportion of consumption rose significantly from the previous year, and women tend to have more personalized demand for products or services than men, according to a survey report. 
About 60% of domestic women are in charge of household finances, and 75% of household consumption is made by women
 some experts believe that Chinese women have become important promoters of the upgrading of consumption structure.