Multinational enterprises overseas marketing system compared with the book marketing system, has the very big difference, some of the more effective marketing strategy in the domestic market may not be suitable for overseas markets, if slightly from the domestic market marketing, then it is likely that they will in the overseas market, and adopt suitable regional differentiation of the camp slightly, to promote overseas marketing effect, promote overseas The development of the market plays an important role  In fact, the vast majority of multinational enterprises that adopt differentiated marketing strategy are successful enterprises, of course, some multinational enterprises that do not adopt differentiated marketing strategy also have achieved success
However, all the successful multinational enterprises have a common feature, that is, they all focus on the long-term development of the enterprise, with a relatively perfect strategic management system
Most successful multinational enterprises are those that have adopted differentiated marketing strategy