Damien: Stores that have generous return policies have the most satisfied customers  Customer loyalty increases significantly in a company when the consumer is confident that he or she can return a product no matter what, especially if the product isn' t defective but the customer still isn' t satisfied
Erin: Even if a company has to incur frequent losses from returned products, it behoove s them to have a lenient return policy, because doing so positions them to take command of a greater share of the market because of their customer loyalty
She further elaborates on Damien's stance with additional supportive evidence.