The gold standard rule means that in terms of brand positioning and advertising performance, set up a statement for the brand that can make it better than similar brands, thus reflecting that the brand is superior and superior  The contents of the gold standard rule can be as follows: emphasize leadership and professionalism; highlight the superior quality of products; establish scientific rules of use; highlight the advanced nature of the brand in technology, technology, etc
; spread the egotistical brand value and image and so on
The slogan of a TV brand is The one that doesn't flash is the best.