In the United States, academia, business, authorities and most consumers tend to think that soybean milk instead of milk is a healthier choice. However, the vast majority of Westerners do not like the taste of beans
American soybean milk has further removed or masked the taste of beans, while the Chinese will feel that there is no taste of soybean milk at all. The preference for milk and the rejection of bean flavor are the main reasons why soybean milk is not popular in the West. In addition, soybean milk accumulates and sinks more easily than milk during preservation, which makes it difficult for soybean milk to become a convenient food like milk. The difficulty of preservation, coupled with the low market demand, has led to the price of American soybean milk much higher than that of milk.
Analysis of the reasons for the high price of soybean milk in the American market