Ramirez: The film industry claims that pirated DVDs, which are usually cheaper than legitimate DVDs and become available well before a film' s official DVD release date, adversely affect its bottom line  But the industry should note what the spread of piracy indicates: consumers want lower prices and faster DVD releases
Lowering prices of DVDs and releasing them sooner would mitigate piracy' s negative effect on film industry profits
Some people who would otherwise purchase pirated DVDs would be willing to purchase legitimate DVDs if they were less expensive and released earlier than they are now.