In order to expand its mailing lists for e-mail advertising, the Outdoor Sports Company has been offering its customers financial incentives if they provide the e-mail addresses of their friends
However, offering such incentives is an unethical business practice, because it encourages people to exploit their personal relationships for profit, which risks damaging the integrity of those relationships
It is unethical for people to exploit their personal relationships for profit if in doing so they risk damaging the integrity of those relationships.