Certain items -- those with that hard-to-define quality called exclusivity -- have the odd property, when they become available for sale, of selling rapidly even though they are extremely expensive  In fact, trying to sell such an item fast by asking too low a price is a serious error, since it calls into question the very thing -- exclusivity -- that is supposed to be the item' s chief appeal
Ttherefore, given that a price that will prove to be right is virtually impossible for the seller to gauge in advance, the seller should make sure that any error in the initial asking price is in the direction of setting the price too high
this strategy lacks a counterproductive feature of the rejected alternative