Social media websites rely on user engagement  Increasing the number of users and those users' activity means more advertising revenue  Most social media websites offer the service at no cost in order to attract more users, relying exclusively on advertising revenue to make a profit  The most popular articles shared on social media websites involve sensationalized stories of dubious value, including misleading titles and incorrect factual information  However, many users will stop using a social media website when the sensational stories become too overwhelming  As a result, social media companies would be best served by
monitoring the ratio of sensationalized and factual articles.