In the era of fragmentation, people's attention is difficult to last. Allowing users to stay on the email page for a longer time has become the direction of marketers' continuous efforts. With the gradual popularity of rich media, email has gradually changed from single static to dynamic, and the characteristics of personalized email have gradually become prominent. GIF has simple production and strong compatibility, which can increase visual impact in email. 
Personalized marketing emails with GIF dynamic pictures bring 18 times more revenue to enterprises than ordinary emails
 Inserting GIF dynamic pictures into emails can attract users' attention and increase users' click through rate.