Studies in restaurants show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit card logo
Consumer psychologists hypothesize that simply seeing a credit-card logo makes many creditcard holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available
Patrons who are under financial pressure from their credit-card obligations tend to tip less when presented with a restaurant bill on a tray with a credit-card logo than when the tray has no logo.