Chinh: Television producers should not pay attention to the preferences of the viewing public when making creative decisions  Great painters do not consider what the museum-going public wants to see  Lana: But television is expressly for the viewing public  So a producer is more like a CEO than like an artist
Just as a company would be foolhardy not to consider consumers' tastes when developing products, the TV producer must consider viewers' preferences
relies on a sample of consumers that is unrepresentative of consumers in general