NowNews, although still the most popular magazine covering cultural events in Kalopolis, has recently suffered a significant drop in advertising revenue because of falling circulation  Many readers have begun buying a competing magazine that, at 50 cents per copy, costs less than NowNews at $1  50 per copy
In order to boost circulation and thus increase advertising revenue, NowNews's publisher has proposed making it available at no charge, but this proposal has a serious drawback, since
One reason NowNews's circulation fell was that its competitor's reporting on cultural events was superior.