Paper&amp; Print is a chain of British stores selling magazines, books, and stationery products  In Britain, magazines' retail prices are set by publishers, and the retailer' s share of a magazine' s retail price is 25 percent
Since Paper&amp; Print' s margin on books and stationery products is much higher, the chain' s management plans to devote more of its stores' shelf space to books and stationery products and reduce the number of magazine titles that its stores carry
Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&amp; Print.