Factory manager: One reason the automobile parts this factory produces are expensive is that our manufacturing equipment is outdated and inefficient  Our products would be more competitively priced if we were to refurbish the factory completely with new, more efficient equipment
Ttherefore, since to survive in today' s market we have to make our products more competitively priced, we must completely refurbish the factory in order to survive
fails to recognize that the price of a particular commodity can change over time