Crisis public relations refers to the management activities that government departments, social groups or enterprises take various measures in an organized and planned way to avoid damage or reduce the degree of damage in order to gain public understanding in the face of emergencies that may cause serious consequences.
PR?
Drawing lessons from the fire caused by aging circuits in adjacent shopping malls, the management of a shopping mall regularly organized professionals to strengthen the inspection of line safety, replace old wires in time, and post instructions for standardizing the use of electricity to remind businesses. Businesses are very cooperative and their awareness of fire prevention has been significantly enhanced.