East Asians seem more modest, but psychological research shows that they are also full of pride and self-confidence compared with those who accept the influence of other cultures. A research team recruited 40 volunteers to participate in the research, half of whom are from East Asian countries and the rest are from western countries. The researchers showed them a large number of positive and negative words and asked them which adjectives are suitable for themselves. As a result, no matter what cultural background the volunteers have, they tend to use more positive adjectives to describe themselves and think that some more negative characteristics are not suitable for themselves. 
East Asians' modesty is just a cultural convention. They have the same self-esteem as westerners.
 the researchers believe that the participants have the same motivation to beautify themselves regardless of their cultural background.