Ordinary consumers are limited by the status of professional and vulnerable groups and cannot effectively identify false or distorted negative information
Once a bad reputation becomes a collective memory of the society, it will have a strong stickiness in the public perception
 Even if companies try to clarify, in the current public opinion dissemination environment of good things don't go out, bad things spread thousands of miles, the strong memory effect will It makes it difficult for people who pursue risk aversion to change their original misconceptions, and they will still use it as a guide for consumer decision-making for a long time in the future, which makes it difficult to clarify the injustice of some law-abiding companies, and also gives Businesses have suffered serious losses