Vitacorp, a manufacturer, wishes to make its information booth at an industry convention more productive in terms of boosting sales  The booth offers information introducing the company' s new products and services  To achieve the desired result, Vitacorp' s marketing department will attempt to attract more people to the booth
The marketing director' s first measure was to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth
An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth.