Crisis public relations: refers to the management activities in which government departments, social groups or enterprises take various countermeasures in an organized and planned way to avoid damage or reduce damage in the face of emergencies that may cause serious consequences, so as to gain public understanding.
public relations?
The news of a certain brand of ham sausage using expired pork spread on the Internet. The company quickly investigated and apologized, recalled and compensated, and made detailed rectification measures, promising that such incidents would never happen again. The media and consumers gradually calmed down