Popular science publications that explain new developments in science face a dilemma  In order to reach a wide audience, these publications must rely heavily on metaphorical writing, which usually fails to convey the science accurately  If the writing is more rigorous, they get the science right but fail to reach a wide audience
These publications should ttherefore give up trying to explain new developments in science to a wide audience
In reporting scientific developments, it is better to fail to reach a wide audience than to be inaccurate.