Diomedes Motors has just decided to start using Rapilux Tires on most models of its new cars  The tires cost the same as the previous tires, and the change in tires will not change the sticker price of any car, nor will it change the profit on the sale of any particular car
Nevertheless, the CEO of Diomedes Motors expects this change in tires to increase Diomedes' profits in the coming year
The change to Rapilux Tires in most Diomedes models moves those models to the highest safety rating category; several national consumer advocacy groups give focused advertising to cars in this category.