Community organizations wanting to enhance support for higher education programs need to convince the public that such programs benefit society as a whole  Taking this approach makes the public more receptive
It is much easier, for example, to get the public to support road building, which is seen as benefiting everyone, than it is to get them to support programs that are seen as benefiting only a relatively small segment of society
Community organizations seeking to encourage higher education programs must persuade the public that these programs benefit society as a whole.