The Maxilux car company' s design for its new luxury model, the Max 100, included a special design for the tires that was intended to complement the model' s image  The winning bid for supplying these tires was submitted by Rubco
Analysts concluded that the bid would only just cover Rubco' s costs on the tires, but Rubco executives claim that winning the bid will actually make a profit for the company
When people who have purchased a carefully designed luxury automobile need to replace a worn part of it, they almost invariably replace it with a part of exactly the same make and type.