Fishing columnist: When an independent research firm compared the five best-selling baits, it found that Benton baits work best for catching trout  It asked a dozen top anglers to try out the five best-selling baits as they fished for speckled trout in a pristine northern stream, and every angler had the most success with a Benton bait
These results show that Benton is the best bait for anyone who is fishing for trout
The argument overlooks the possibility that two best-selling brands of bait may be equally effective.