Ms  Du: Newspapers and magazines rely on advertising revenue to reduce the unit price of each newspaper and magazine, that is to say, if there is no advertising, the unit price of newspapers and magazines is much higher  As a result, readers who buy newspapers and magazines benefit financially from advertisements in publications  Mr  Yang: Your statement is not valid  Who will pay for advertisements that seem to lead to price cuts in newspapers and magazines? In the end, they are not consumers, including those who buy newspapers and magazines
Among the various forms of advertising, the effect of TV advertising is better than that of publication advertising
 Because manufacturers spread the advertising expenses to consumers by raising the price of their products