Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle we must have loyal readership, and we would soon lose that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers. Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles
their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
It succeeds because it undermines the editor's claim about how the magazine's editorial integrity would be affected by allowing advertisers to influence articles.