There are about 75 brands of microwave popcorn on the market; altogether, they account for a little over half of the money from sales of microwave food products  It takes three minutes to pop corn in the microwave, compared to seven minutes to pop corn conventionally  Yet by weight, microwave popcorn typically costs over five times as much as conventional popcorn
Judging by the popularity of microwave popcorn, many people are willing to pay a high price for just a little additional convenience
There are more brands of microwave popcorn on the market than there are of any other microwave food product.