Chinese consumers' understanding and requirements for cars have changed greatly, and their values and understanding of cars will affect their intention to buy cars. In the survey of multiple car purchase indicators, we found that we no longer emphasize a single indicator, but safety performance is still the most concerned indicator for consumers to buy cars, accounting for 8.6% in our survey; Secondly, it focuses on the handling performance of the car; The third is quality durability; Then there are appearance, comfort, brand reputation, image, power performance and used car value. Even the index proportion of the brand behind has reached 8.1%.
tent with the meaning of the text:
The composition of car mainstream consumer groups has changed greatly