Compared with the previous marketing system, the overseas marketing system of multinational enterprises is very different  Some more effective marketing strategies in the domestic market may not be suitable for the overseas market  If you copy the domestic marketing strategy, you may be frustrated in developing the overseas market, and adopting the appropriate strategy of regional differentiation will improve the effect of overseas marketing, it plays an important role in promoting the development of overseas markets  In fact, the vast majority of multinational enterprises that adopt differentiated marketing strategy are successful enterprises  Of course, some multinational enterprises that do not adopt differentiated marketing strategy also succeed
However, all successful multinational enterprises have a common feature, that is, they all focus on the long-term development of enterprises, It has a relatively perfect strategic management system
Some multinational enterprises that focus on the long-term development of enterprises and have a relatively complete strategic management system are multinational enterprises that do not adopt differentiated marketing strategy.