The labeling of otherwise high-calorie foods as sugar-free,  based on the replacement of all sugar by artificial sweeteners, should be prohibited by law  Such a prohibition is indicated because many consumers who need to lose weight will interpret the label sugar-free as synonymous with low in calories and harm themselves by building weight-loss diets around foods labeled sugar-free
Manufacturers of sugar-free foods are well aware of this tendency on the part of consumers
Product labels that are literally correct, but only on one of two equally accurate interpretations, should be prohibited by law if buyers tend to interpret the label in the way that does not match the product's actual properties.