Tech start-ups need more than one million dollars in initial investments for product development and marketing to survive  Of course, tech start-ups also need a compelling product that fills a need in the market  In addition, tech start-ups need to hit the market within twelve months of development, or else they will risk becoming obsolete  Jason has raised two hundred thousand dollars in initial investments for a video chat application  There are currently six video chat applications on the market, but Jason believes his recently-developed application offers a superior product  Following a blind test, participants preferred his video chat application over the competition  Jason' s video chat application stands the best chance at surviving if he
spends his existing investment on marketing.