Store researchers found that when shopping for winter clothes, some people would rather put up with the cold than opt for fashionable but not warm clothes
Some people sleep in the hot night, would rather not use air conditioning or less use of air conditioning, they think that doing so can not only save electricity, but also reduce the damage to the environment caused by a large number of air conditioning.
 The researchers concluded that people sometimes sacrifice comfort for the sake of looking good in front of others