The meat paradox refers to the fact that some people like to eat meat but cannot think of the death of animals that provide meat. Researchers have found that people eliminate this cognitive dissonance by blurring the connection between sentient creatures and potential food sources through a method called language camouflage. For example, when we mention meat, we don't directly say the name of the animal. In English, we call the pig as pork, the cow as beef, or bacon or something. In Japan in the 18th century, because the shogunate banned people from eating animal meat, meat eaters referred to meat by plant names, horse meat as cherry meat, venison as red leaves and wild boar as peonies.
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Cultural factors are the key to dispelling the meat paradox .