Mall owner: Our mall' s occupancy rate is so low that we are barely making a profit  We cannot raise rents because of an unacceptably high risk of losing established tenants  On the other hand, a mall that is fully occupied costs about as much to run as one in which a rental space here and a rental space there stands empty
Clearly, ttherefore, to increase profits we must sign up new tenants
The mall's operating costs could be cut by consolidating currently rented spaces in such a way that an entire wing of the mall could be closed up.