News marketing refers to the fact that companies actively use newsworthy events or planned plans to organize various forms of activities under the premise of being true and not harming public interests, thereby creating news hot spots to attract the media and the public's attention and interest in order to achieve the purpose of improving the company's social reputation, shaping a good image of the company, and ultimately promoting products or sales.
According to the above definition, which of the followings belongs to news marketing?
After being exposed by the media due to product quality problems, a company reshaped its corporate image through crisis public relations