Drug manufacturer: Television audiences are sure to realize that the physician recommending our brand of cough syrup in our advertisement is actually an actor playing a role  Hence they will not place undue trust in the advice given by this actor  Ttherefore, networks should relax their guidelines to permit our company to broadcast this advertisement
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product
Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement.