A reliable consumer evaluation system originates from the consumer market in the commercial society. Only with full competition can the market with comprehensive information have objective and pluralistic evaluation voices. In fact, a completely ideal evaluation system does not exist, because any market platform can not solve the problem of retention of evaluation information in the process of word-of-mouth communication, and evaluation information can not be queried. However, the Internet makes it possible to establish an open, adequate and diverse evaluation system. The evaluations of unknown buyers, sellers and transactions are basically based on their own real experience. The emergence of a large number of true evaluation will reverse the seller to improve the quality and competitiveness of goods. Buyers who feel the power of word-of-mouth will cherish their evaluation rights more, and eventually form large-scale, true and open evaluation data that can be queried.
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The Internet helps to establish a reliable consumer evaluation system