In response to several bacterial infections traced to its apple juice, McElligott now flash pasteurizes its apple juice by quickly heating and immediately rechilling it  Intensive pasteurization, in which juice is heated for an hour, eliminates bacteria more effectively than does any other method, but is likely to destroy the original flavor
However, because McElligott' s citrus juices have not been linked to any bacterial infections, they remain unpasteurized
The most effective method for eliminating bacteria from juice is also the method most likely to destroy flavor.