Unlike in movies where creativity centers on the director, the center of creativity in the television industry is the screenwriter  The reason why screenwriters are important in the TV industry is that language art is especially important when the small picture frame does not have so much room for visual play
Melodrama has storylines as its attraction, while comedy shows rely entirely on the performance of the actors and the charm of language; they are all filmed in the shed, which is purely technical in terms of shooting and creativity exists in dialogue and performance
Compare the creative differences between the television and film industries.