It is well documented that people have positive responses to some words, such as kind and wonderful,  and negative responses to others, such as evil and nausea   Recently, psychological experiments have revealed that people also have positive or negative responses to many nonsense words
This shows that people' s responses to words are conditioned not only by what the words mean, but also by how they sound
It is a premise offered in support of the conclusion that people have either a positive or a negative response to any word.