In the traditional financial system, the financial support services for agriculture, rural areas and farmers are not enough for a long time, and the acquisition of financial services for rural areas, agriculture and farmers is not obvious  Influenced by the concepts of short-term performance, capital first and scale preference, the traditional financial system is relatively inadequate for small and medium-sized enterprises and entrepreneurs with poor anti-risk ability  In addition, there is a certain imbalance between risk control, supervision and the market  These difficulties and pain points, to a certain extent, affect the high-quality development of the real economy and the satisfaction of the broad masses of people for a better life
Based on this, facing and solving the difficulties, pain points and service obstacles that can not be solved by the traditional financial system is the starting point of the rise of new finance
The realistic background of building new finance