Algorpal Industries produces high quality pneumatic filters  For years, they have primarily served manufacturers of domestic agricultural equipment, and over time, this market has been decreasing  A consultant recommended that, with a minor modification, Algorpal could expand into pneumatic filters for biomedical research technology, a rapidly expanding market
The consultant argued that this single change could reverse a ten-year decline in Algorpal' s profits
Whether other markets, such as food processing and food service, would offer greater opportunities for potential profits.