The Maxilux car company' s design for its new luxury model, the Max 100, included a special design for the tires that was intended to complement the model' s image  The winning bid for supplying these tires was submitted by Rubco
Analysts concluded that the bid would only just cover Rubco' s costs on the tires, but Rubco executives claim that winning the bid will actually make a profit for the company
In any Maxilux model, the spare tire is exactly the same make and model as the tires that are mounted on the wheels.