When entering the Chinese market, many multinational enterprises try to implement localized communication strategies and marketing plans, hoping to get the attention and recognition of Chinese consumers. The use of Chinese elements in advertising is an embodiment. This is worthy of recognition, but this application should be consistent with people's cultural habits and emotional tendencies. If it is simply imitated and applied in technology, Without true cultural respect and understanding, no matter how beautiful the elements are, they will only bloom evil flowers.
intended to illustrate that:
Understanding the cultural connotation is the premise of the successful application of Chinese elements