Advertising by mail has become much less effective, with fewer consumers responding  Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all offers without considering them
Thus, an effective way for corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount of junk mail each consumer receives
There are cost-effective means by which corporations that currently advertise by mail could improve response rates.