Advertisement: Each of the Economic Merit Prize winners from the past 25 years is covered by the Acme retirement plan
Since the winners of the nation' s most prestigious award for economists have thus clearly recognized that the Acme plan offers them a financially secure future, it is probably a good plan for anyone with retirement needs similar to theirs
It appeals to the fact that supposed experts have endorsed the argument's main conclusion, rather than appealing to direct evidence for that conclusion.