Benchmarking effect: In a certain area, due to consumers' higher awareness of a certain brand, its price is often a lot higher than other similar products in the same area, and affects the price trend of similar products in the entire area.
benchmarking effects?
The new smartwatch launched by a well-known brand is very popular. Although the price is high, it has repeatedly sold out. Smartwatches of other brands have lowered their prices and competed for market share.