Knowledge marketing refers to injecting certain knowledge content and cultural connotation into the advertising, publicity and public relations of enterprises in the marketing process of enterprises, helping consumers increase commodity related and practical information and knowledge, and improve their consumption and quality of life, so as to achieve the purpose of promoting products, establishing image and improving brand competitiveness.
According to the above definition, which of the followings belongs to knowledge marketing:
A normal university sent a college student support group to publicize the importance of education while supporting education, which played a positive role in the local enrollment of the University