A coffee manufacturer wants more restaurant chains to serve its brands of coffee  The manufacturer is considering a plan to offer its coffee to large chains at a significantly lower price, at least for a certain period  This lower price initially will reduce the manufacturer' s profits, but they hope to get into enough nationwide restaurant chains that their volume increases significantly
Once they have a much higher volume, even a small increase in their price would have an enormous effect on their profits
Whether an alternate plan would allow the coffee manufacturer to take greater profits from the restaurant chains to which it currently provides coffee.