University president: Our pool of applicants has been shrinking over the past few years  One possible explanation of this unwelcome phenomenon is that we charge too little for tuition and fees  Prospective students and their parents conclude that the quality of education they would receive at this institution is not as high as that offered by institutions with higher tuition
So, if we want to increase the size of our applicant pool, we need to raise our tuition and fees
the quality of a university education is dependent on the amount of tuition charged by the university