Super Express Shipping Company has implemented a new distribution system that can get almost every package to its destination the day after it is sent  The company worries that this more efficient system will result in lower sales of its premium next-day delivery service, because its two day service will usually arrive the following day anyway
The company plans to encourage sales of its next-day service by intentionally delaying delivery of its two-day packages so that they will not be delivered the following day, even if the package arrives at its destination city in time for next-day delivery
competing companies' delivery services rarely deliver packages to their destination earlier than their promised time