Principle: Employees of telemarketing agencies should never do anything that predisposes people to dislike the agencies' clients
Application: If an employee of a telemarketing agency has been told by a person the employee has called that he or she does not want to buy the product of a client of the agency, the employee should not try to talk that person into doing so
Some people that an employee of a telemarketing agency calls to ask them to buy the product of a client of the agency will refuse to do so even though they are not predisposed to dislike the client.