Crisis public relations refers to the management activities that government departments, social groups or enterprises take various measures in an organized and planned way to avoid damage or reduce the degree of damage in order to gain public understanding in the face of emergencies that may cause serious consequences.
PR?
After the rumor that the answer card of the college entrance examination was swapped was exposed in a certain place, the local government department quickly set up a joint investigation team to publish the operating rules of the proposition, invigilation and marking of the college entrance examination online and released the progress of the investigation in a timely manner and the public mood gradually calmed down. It was finally found out that the rumor was a complete rumor.