It is well documented that people have positive responses to some words, such as kind and wonderful,  and negative responses to others, such as evil and nausea   Recently, psychological experiments have revealed that people also have positive or negative responses to many nonsense words
This shows that people' s responses to words are conditioned not only by what the words mean, but also by how they sound
It is a conclusion for which the only support provided is the claim that people's responses to words are conditioned both by what the words mean and by how they sound.