Often, a product popularly believed to be the best of its type is no better than any other; rather, the product' s reputation, which may be independent of its quality, provides its owner with status
Thus, although there is no harm in paying for status if that is what one wants, one should know that one is paying for prestige, not quality
Most people have little tolerance for boastfulness. Thus, although one's friends may react positively when hearing the details of one's accomplishments, it is unlikely that their reactions are entirely honest.