A coffee manufacturer wants more restaurant chains to serve its brands of coffee  The manufacturer is considering a plan to offer its coffee to large chains at a significantly lower price, at least for a certain period  This lower price initially will reduce the manufacturer' s profits, but they hope to get into enough nationwide restaurant chains that their volume increases significantly
Once they have a much higher volume, even a small increase in their price would have an enormous effect on their profits
Whether the prices of some mixes of coffee will be discounted more than the prices of others.