Problem: The Thimble Corporation recently distributed rebate coupons for one of its products  Some of the coupons bore an expiration date that was too early  This created an unfair situation in which some customers believed, incorrectly, that the rebate offer had already expired
Principle: Anyone who creates an unfair situation has an obligation to rectify any unfair result of that situation
If a customer did not rely on an incorrect expiration date when applying for the rebate but was denied the rebate for any other reason, the Thimble Corporation is not obligated to offer that customer the rebate.