Concentric diversification strategy refers to the strategy that the enterprise takes a main product as the center, makes full use of the advantages and advantages of the product in technology and market, continuously spreads outward, produces a variety of products and enriches the product series structure. It is the strategy that the enterprise uses the original production technology conditions to manufacture new products with different uses from the original products.
According to the above definition, which of the following enterprises use the concentric diversification strategy?
The refrigerator produced by an enterprise has good refrigeration effect, and the sales volume is in the leading position among similar products in China. Later, the enterprise produced air conditioners, and the products are also deeply loved by consumers.