Ramirez: The film industry claims that pirated DVDs, which are usually cheaper than legitimate DVDs and become available well before a film' s official DVD release date, adversely affect its bottom line  But the industry should note what the spread of piracy indicates: consumers want lower prices and faster DVD releases
Lowering prices of DVDs and releasing them sooner would mitigate piracy' s negative effect on film industry profits
The film industry will in the future be able to produce DVDs more cheaply than is currently the case.