From the perspective of the history of social development, freedom and equality are the two basic values that human beings yearn for and pursue and the process of media development is also the process of people's pursuit of freedom and equality of communication  The competition between different media is essentially the ability competition to meet the two internal needs of people
With the development of new media, the pursuit of freedom and equality, as a new communication concept, has been presented to people more and more clearly, which is becoming the core content of the competition between media in a highly humanized way to meet the needs of the audience
The development of media meets the basic needs of human communication