The communication media have irresistible power  The information they convey is like a bullet hitting the body and the medicine is injected into the skin  The audience is completely in a passive position, passively waiting for and accepting all kinds of ideas, feelings and knowledge instilled by the media
The cancellation of the film classification system did not affect the number and composition of its audience.
 The response of the audience's personality differences to the information provided by the mass media can be ignored