Brand X, which currently markets luxury watches via billboards and advertisements in popular magazines, is considering saving money by advertising its newest line of luxury watches only in niche publications read by the wealthy  A recent study shows that most purchasers of Brand X's luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising
Ttherefore, Brand X should not implement its new advertising strategy because
most purchasers of Brand X's luxury watches do not read magazines regularly