Experience marketing refers to a marketing method in which an enterprise uses the means of observation, listening, trying, and trying to make the target customer experience the product or service provided by the enterprise, and let the customer perceive the quality and performance of the product or service, so as to promote the customer's perception of preference and purchase.
Based on the above definition, which of the following options uses experience marketing?
In order to maintain its leading position in the industry, a company has held several national industry discussions, inviting some of its consumers to participate in the seminar