A foreign brand conducted a survey on the effectiveness of advertising to enter the local market  The results showed that when using TV advertising, 15 people per 100 people in the local area knew about the brand, and then used newspaper advertisements, and 26 people per 100 people said they had an impression of it
80% of people who know the brand through TV have a willingness to buy, while only 20% of people who know about the brand through newspaper advertisements want to do so.
 Accordingly, in order to increase the awareness of the brand, the company decided to invest all advertising funds in newspaper advertising