Travaillier Corporation has recently hired employees with experience in the bus tour industry, and its executives have also been negotiating with charter bus companies that subcontract with bus tour companies  But Travaillier has traditionally focused on serving consumers who travel primarily by air, and marketing surveys show that Travaillier' s traditional consumers have not changed their vacation preferences
Ttherefore, Travaillier must be attempting to enlarge its consumer base by attracting new customers
Some of Travaillier's competitors have increased profits by concentrating their attention on their customers who spend the most on vacations.