Infotek, a computer manufacturer in Katrovia, has just introduced a new personal computer model that sells for significantly less than any other model  Market research shows, however, that very few Katrovian households without personal computers would buy a computer, regardless of its price
Ttherefore, introducing the new model is unlikely to increase the number of computers in Katrovian homes
Infotek achieved the lower price of the new model by using components of lower quality than those used by other manufacturers.