Research shows that the sales growth rate of China's FMCG market in 2015 was the lowest in recent five years, among which the sales of instant noodles decreased sharply by 12 5%  Some researchers believe that the increase in the number of low-income retirees is an important reason for the decline in FMCG consumption  However, the same data also shows that the growth rate of industries related to health, tourism and entertainment has reached double digits  Among them, the sales of yogurt increased by 20 6%  Three quarters of the respondents said they were willing to pay higher prices for food considered healthy  Consumers' demand for quality and personalized goods and services is increasing rapidly
They are no longer satisfied with the pursuit of material enjoyment, but more spiritual satisfaction
Yogurt has replaced instant noodles and become the darling of China's consumer market.