Soft Drinks Manufacturer: Despite attractive offers, our company has rejected any plans to expand our market into the Czech Republic at this time  We simply have no data on how well received our products would be in the Czech Republic  Industry Analyst: Your position is inconsistent  Last year, you expanded into Bolivia, even after taste tests had definitely found that approximately 40% of the Bolivian population did not care for any of your products
Ttherefore, concerns about how well received your product will be cannot be motivating this position
known risks can be assessed, but unknown risks cannot.