The premise of all this is that the local products and souvenirs of the tourist destination can meet the needs of tourists and win the trust of tourists with excellent quality and service  Although more and more places have their own national sign geographical certification products, which can be directly transformed into tourist souvenirs or native products on the tourist shopping list, the quality of the products is mixed because of management and other problems
even fake and shoddy products are rampant, which greatly suppresses tourists' desire to buy and damages the image and reputation of the local tourism market
The tour guide won the trust and love of tourists