Unlike consumer goods, which are priced on a cost basis, luxury brands typically set retail prices in three different regions, Europe, the United States and Asia according to different market expectations  In Europe, where France and Italy are the main places of origin, luxury prices are often the lowest  When European brands enter the U S  market, they typically raise prices only slightly, as the consumer psychology for luxury goods has matured there
Luxury brands are the most expensive in Asia
Consumers in the Asian market have high expectations of luxury brands.