In the 1990s, Kodak was recognized as one of the five most valuable brands in the world. According to statistics, Kodak holds at least 100 digital images and video patents. However, the market is rapidly changing. After the peak, Kodak began to decline irreparably. However, Kodak has also tried to make a transition, such as trying to replicate its successful business model to the newly expanded pharmaceutical and chemical industries, but failed due to a lack of technology and expertise in the relevant fields. At the same time, Kodak is reluctant to give up its high-margin film business and gradually lose its lead and innovation drive.
passage?
It is difficult for a successful business model in one industry to replicate to other industries.