Word-of-mouth marketing: refers to the use of effective means to allow consumers to introduce and recommend the company's products, services or overall image among relatives and friends.
Does the following impression belong to word-of-mouth marketing?
Half a month ago, a shopping mall released holiday promotional information on the TV station. It also hired many retired grandparents to distribute promotional small advertisements in various communities. On the day of the holiday, employees and their families lined up a hundred-meter long line at the entrance of the mall.