Because of steep increases in the average price per box of cereal over the last 10 years, overall sales of cereal have recently begun to drop  In an attempt to improve sales, one major cereal manufacturer reduced the wholesale prices of its cereals by 20 percent
Since most other cereal manufacturers have announced that they will follow suit, it is likely that the level of overall sales of cereal will rise significantly
Whether the prices that supermarkets charge for these cereals will reflect the lower prices the supermarkets will be paying the manufacturers