Harrold Foods is attempting to dominate the softdrink market by promoting Hero,  its most popular carbonated drink product, with a costly new advertising campaign  But survey results show that, in the opinion of 72 percent of all consumers, Hero already dominates the market
Since any product with more than 50 percent of the sales in a market is, by definition, dominant in that market, Harrold Foods dominates the market now and need only maintain its current market share in order to continue to do so
taking evidence that a claim is believed to be true to constitute evidence that the claim is in fact true