In previous foreign communication and exchanges, our diplomats often encountered such a situation: foreigners were deterred by China's broad and profound and complex cultural history. Even we cannot describe this profound change of ancient civilization precisely. Our strategic frameworks and slogans such as peaceful rise and harmonious World focus more on foreign strategic decision-makers. Instead of aiming at those ordinary foreign people who do not know much about China, by the standards of modern image management, our advertising words and symbols are not very close to the masses, and in terms of visual touch and emotional imagination, it always makes people feel a little flawed.
passage?
Misunderstandings in China's foreign communication 