People aged 46 to 55 spend more money per capita than people of any other age group  So it is puzzling that when companies advertise consumer products on television, they focus almost exclusively on people aged 25 and under
Indeed, those who make decisions about television advertising think that the value of a television advertising slot depends entirely on the number of people aged 25 and under who can be expected to be watching at that time
Those who make decisions about television advertising believe that people older than 25 almost never change their buying habits.