Surveys show that in China, men are increasingly buying and using skin care products such as facial cleansers and toners, as well as cosmetics such as concealer or BB cream  At the promotion meeting of a large shopping mall, all the cosmetics on display are for men, and the shopping guides are all men with exquisite makeup  Within one hour of the Double Eleven in 2019, the transaction volume of male cosmetics by a large e-commerce company reached 44 times that of the same period of the previous year
The rapid growth of China's male cosmetics market is a reflection of consumer demand
Diversified consumption concepts lead Chinese men to like makeup