A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months  The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars
In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers
Whether the automaker will be able to cut costs sufficiently to maintain profit margins even when the discounts are in effect