The company that produces XYZ, a computer spreadsheet program, estimates that millions of illegally reproduced copies of XYZ are being used
If legally purchased, this number of copies would have generated millions of dollars in sales for the company, yet despite a company-wide effort to boost sales, the company has not taken available legal measures to prosecute those who have copied the program illegally
The company that produces ABC, the spreadsheet program that is XYZ's main rival in the marketplace, is well known for taking legal action against people who have copied ABC illegally.