The communication media have irresistible power  The information they convey is like a bullet hitting the body and the medicine is injected into the skin  The audience is completely in a passive position, passively waiting for and accepting all kinds of ideas, feelings and knowledge instilled by the media
Adhering to reader demand orientation does not create the greatest benefit for the audience.
 The response of the audience's personality differences to the information provided by the mass media can be ignored