Crisis public relations refers to the management activities that government departments, social groups or enterprises take various measures in an organized and planned way to avoid damage or reduce the degree of damage in order to gain public understanding in the face of emergencies that may cause serious consequences.
PR?
After the news that several batches of drugs produced by a company were marked with false production dates, the company leaders immediately paid the money to the national public in newspapers and television stations and announced the recall of these batches of products, promising to compensate the victims through appropriate channels. The company will quickly find out and truthfully announce the truth of the incident and ask people from all walks of life to supervise it.