East Asians look more modest, but psychological studies show that they are just as proud and confident as those nurtured by other cultures  A research team recruited 40 volunteers, half of them from East Asian countries and the rest from Western countries  They showed the volunteers a large number of positive and negative words and asked them which adjectives were suitable for them  As a result, regardless of their cultural background, volunteers tend to use more positive adjectives to describe themselves and think that some of the more negative features are not suitable for themselves
When volunteers were asked to describe themselves in positive words, their reactions were all the same
 The researchers believe that this shows that people who take the test have the same motivation to beautify themselves regardless of their cultural background