Chinese TV people must face up to the fact that it is not the institutions and channels of these entities that pose a real challenge to television, no matter whether they are mobile phones, networks or other mobile terminals  it is the audience who is slowly changing under the immersion of these media environment  These audiences, they may be TV masses, netizens, or hand-shot mobs  The TV content has been out of the control of the producers from the moment it is delivered to them
What kind of information, fun and values these audiences will get from TV programs, and how they will interpret, derive and alter TV programs, all keep TV people awake at night
How does the audience use mobile phones, the Internet and other media to express their opinions?