Paper&amp; Print is a chain of British stores selling magazines, books, and stationery products  In Britain, magazines' retail prices are set by publishers, and the retailer' s share of a magazine' s retail price is 25 percent
Since Paper&amp; Print' s margin on books and stationery products is much higher, the chain' s management plans to devote more of its stores' shelf space to books and stationery products and reduce the number of magazine titles that its stores carry
Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.