A successful coffee stand that serves the workers in a large office building plans to increase its profits by adding oatmeal-a hot cereal popular among the workers-to its menu
The manager says that oatmeal is the ultimate convenience food because it can be served by the cup, as coffee is; further, offering oatmeal will enable the stand to get into the breakfast business without making a large investment, because it does not require elaborate cooking equipment
Supermarket sales of oatmeal and other cereals slowed this year following large gains last year.