Make the host and the guest exchange roles refers to being the leader of a marketing campaign, based on the recognition of product quality and corporate cultural values and with the help of online tools, a new type of online marketing in which consumers initiate marketing activities or participate directly in marketing communication.
According to the above definition, which of the following is the make the host and the guest exchange roles?
Koizumi is a big fan of a mobile phone brand. The brand recently launched a new smartphone, which he bought for the first time and used to tell his friends online about its extraordinary performance.