Company X conducted a taste test to determine whether its new soft drink had a good chance of commercial success  A sample of consumers was asked to compare the flavor of the new soft drink to that of an established brand without knowing the true identity of either beverage  Overwhelmingly, the consumers preferred the taste of the proposed soft drink to that of the established brand
Clearly, Company X has a good chance of commercial success with its new soft drink
Some of the consumers in the taste test preferred the flavor of the established brand.