Marketing chief: The aggressive sales campaign of Product J has made it the most popular product in the sector  Every individual move we made in that campaign was wildly successful, and sales of the product continuously rose  If we mount a similar style sales campaign with Product S, we are likely to vault this into popularity in its own sector, with a similarly robust sales trajectory
Consultant: The popularity of Product J preceded the sales campaign and was responsible for it
questioning the posited relationship of cause and effect