Principle: Employees of telemarketing agencies should never do anything that predisposes people to dislike the agencies' clients
Application: If an employee of a telemarketing agency has been told by a person the employee has called that he or she does not want to buy the product of a client of the agency, the employee should not try to talk that person into doing so
Some employees of telemarketing agencies are unlikely to be certain about whether trying to talk someone into buying the product of a client of the agency after the person has said that he or she does not want to will likely engender animosity toward the client.