Jordan: If a business invests the money necessary to implement ecologically sound practices, its market share will decrease  But if it doesn' t implement these practices, it pollutes the environment and wastes resources
Terry: But if consumers demand environmental responsibility of all businesses, no particular business will be especially hurt
Jordan: Either it will rain and our plans for a picnic will be thwarted or it won't rain and the garden will go yet another day without much-needed watering. Terry: But if it doesn't rain, we can buy a hose and water the garden with the hose.