Public service advertising has a history of more than 20 years in China. However, for a long time, public service advertisements in our country are largely led by the government and its independence and autonomy can not be fully reflected. Most of the media produce and issue public service advertisements because of administrative orders, and they have a poor awareness of taking the initiative to assume social responsibility. The direct result is that public service advertisements are lack of vitality and fail to form extensive social influence. In addition, driven by economic interests, public service advertisements are lack of vitality and fail to form extensive social influence. The media regards public service advertisement as a means of shaping image, which causes public service advertisement to be out of touch with the public.
passage?
The development direction of public service Advertising in China.