Travaillier Corporation has recently hired employees with experience in the bus tour industry, and its executives have also been negotiating with charter bus companies that subcontract with bus tour companies  But Travaillier has traditionally focused on serving consumers who travel primarily by air, and marketing surveys show that Travaillier' s traditional consumers have not changed their vacation preferences
Ttherefore, Travaillier must be attempting to enlarge its consumer base by attracting new customers
In the past, Travaillier has found it very difficult to change its customers' vacation preferences.