Jordan: If a business invests the money necessary to implement ecologically sound practices, its market share will decrease  But if it doesn' t implement these practices, it pollutes the environment and wastes resources
Terry: But if consumers demand environmental responsibility of all businesses, no particular business will be especially hurt
Jordan: If the dam's spillway is opened, the river might flood the eastern part of town, but if the spillway is not opened, the dam might burst. Terry: There's no real danger of the dam's bursting, but if we get more heavy rain, opening the spillway is the most prudent policy.