text: William: Why on earth did i wake up so early on a day off?
  Jo: go back to sleep!
  William: easier said than done! i can’t! 
  Gina: go off FB!
  Karen: read a boring book and you’ll get back to sleep
  Gina: Ok, it’s 7 o’clock now. Not so early. Are u still awake?
target: William wakes up too early and cannot go back to sleep. Gina and Karen tell William what he can do.