text: Samara: Frankly, this work is unacceptable. 
  Jay: Ohhhhh kay?
  Samara: You have spent three days on this and it isn't usable. 
  Jay: Tell me how to fix it, okay?
  Samara: Start over?
  Jay: Not an option. This is the topic so if you can't give me better info...
  Samara: It is your job to find better info!
  Jay: Since when? I am just a writer!
  Samara: What do you need to improve this?
  Jay: Some research or sources, quotes for example.
  Samara: Okay, we can do that.
  Jay: Are there links to video interviews or anything?
  Samara: Not sure. I will check.
  Jay: Other than a top level dislike for it, is there anything concrete you can point to that needs improvement?
  Samara: It should be in third person.
  Jay: No problem. And?
  Samara: You forgot our strap line that we are promoting the app with.
  Jay: Can add that. And?
  Samara: Too many exclamation marks! 
  Jay: Okay, tone it down. Got it.
  Samara: Let's see your revision and I'll work on the sources. Sound good?
  Jay: Yep. No problem.
target: Samara wants Jay to redo his work. The text should be written in third person. He has to add the strap line and remove some punctuation. Samara will work on the sources.