text: Dan: omg you guys, you know what I just realized?
  Katie: what?
  Dan: It's Black Friday tomorrow
  Claudia: and?
  Dan: I was about to go to the mall to get some new clothes, but I don't wanna get killed over a pair of pants.
  Katie: How could you even miss this? The ads are everywhere.
  Dan: don't know. I guess I just don't go outside much, surf on the web a lot and use adblock :P
  Claudia: I have a billboard screaming BLACK FRIDAY just outside my window
  Katie: I actually plan to go shopping tomorrow. But not in the mall. You're right, it's too dangerous :P But I have a couple of neighborhood shops which are also holding a sale tomorrow, so I want to check it out.
  Dan: You're going outside at your own risk, my friend
  Katie: I'll take my chances ;)
target: It is black Friday tomorrow. Dan will not go to the mall to avoid the shopping frenzy. Katie will try the local shops instead of the mall.