text: John: I’ve watched a great talk about startups and what makes them successful.
  Mark: very popular topic
  Emma: yeah, everyone wants a startup
  John: so most important elements are: idea, team, business model, founding and timing
  Mark: but which is the most important?
  John: you’ll never guess! :)
  Emma: i’m sure it’s the right idea as well as people
  Mark: i’ll go for business model and funding!
  John: you both wrong! It’s timing!
  Mark: that is really hard to believe!
  Emma: indeed!
target: John has watched a talk about the important elements of startups and found out the most important element is timing. 