text: A 'halal' sex shop offering 'sensual aids' is set to open in Islam's holiest city, it has been revealed. The shop, which will stock 'Islamically approved' adult items, is due to open in Mecca in Saudi Arabia after the idea was approved by clerics. It is being led by the owner of am existing Dutch Halal sex shop called El Asira, which is known for its range of sensual oils. A halal sex shop is set to open in Islam's holiest city, Mecca, in Saudi Arabia, it has emerged (file picture) Moroccan Muslim Abdelaziz Aouragh revealed how a Saudi Arabian cleric had told him such a venture would encourage 'the improvement of the sexual relationship between husband and wife'. According to the International Business Times, Aouragh would be selling 18 toys classed as being 'Islamically approved'. He is reported as saying: 'Our products do include products that increase feelings of sensuality and improve the atmosphere between the couple in the sexual relationship between them.' The store will 'strictly cater to Muslim customers in Mecca', according to the website Alyaoum24. Moroccan Muslim Abdelaziz Aouragh revealed how a Saudi Arabian cleric had told him the shop, in Mecca (pictured) would encourage 'the improvement of the sexual relationship between husband and wife'. IBS reports that the first halal sex shop in a predominantly Muslim country opened in 2013 in Turkey. Entrepreneur Haluk Murat Demirel opened the country's first online sex shop for Muslims, selling everything from lubricants to herbal aphrodisiacs and offering advice on how to have 'halal' sex. At the time, he said he had been inspired to launch the site by friends who wanted sex advice and products, but found the content on other websites and in specialist stores too explicit.
target: The shop in Mecca, Saudi Arabia, will stock 'Islamically approved' products .
  Set to be opened by Moroccan owner of a Dutch sex shop called El Asira .
  Abdelaziz Aouragh claims that a Saudi cleric has approved the proposal .