text: A graphic on NBC's Today show on Wednesday misidentified Saturday Night Live creator Lorne Michaels as 'Lauren'. The flub by a graphics person, made on the East Coast feed of the morning show, was corrected for broadcasts in other time zones and online, the network said. Today had interviewed 70-year-old Michaels for a story Matt Lauer did on a New York gathering for people listed by TIME magazine as the 100 most influential in the world. Michaels is a legend at NBC for SNL - making the mistake by his own network even more embarrassing. Scroll down for video . Naming blunder: A graphic on NBC's Today show on Wednesday misidentified Saturday Night Live creator Lorne Michaels as 'Lauren' Michaels, a native of Toronto, made the cut for the second time since 2008. The thrice married father-of-three made up  part of the Titans category on the list compiled by TIME, which included rapper Kanye West, Apple CEO Tim Cook and reality TV star Kim Kardashian. 'Hard to think of anyone more skilled at discovering extraordinary comedic performers,' wrote actor Jack Nicholson in a tribute to Michaels. He continued: 'As Lorne’s friend, I know that he is graciously suspect of admiration, and he understands that a discussion or dissection of humor is doomed to be dull. 'His credo: be funny and get on with it.' In the spotlight: Today had interviewed 70-year-old Michaels for a story Matt Lauer did on a New York gathering for people listed by TIME magazine as the 100 most influential in the world . Born Lorne Lipowitz, Michaels began his broadcasting career at CBC Radio after graduating from the University of Toronto with an English degree. In 1975, NBC hired Michaels to create a show to run on Saturday nights. After gathering a group of actors and writers, Michaels debuted Saturday Night Live. The sketch comedy show has since scored 160 Emmy Award nominations and 35 wins, while launching numerous careers. Today, Michaels is recognized as one of the most influential comedy producers of all time. Along as being recognized by TIME, in February Michaels was named on Billboard magazine’s Power 100 list. Despite becoming a U.S. citizen in 1987, the media star has also been honored several times by his home country and he boasts a spot on Canada's Walk of Fame.
target: A graphic on NBC's Today show on Wednesday misidentified Saturday Night Live creator Lorne Michaels as 'Lauren'
  The flub by a graphics person, made on the East Coast feed of the morning show, was corrected for broadcasts in other time zones and online .
  Today interviewed 70-year-old Michaels for a story  on New York gathering for influential people listed by TIME magazine .