The development of organic molecules showing high photoluminescence quantum yield (PLQY) in solid state is a fundamental step for the implementation of efficient light emitting devices. In this work the origin of the high PLQY of two trimers and two pentamers having one central thiophene-S,S-dioxide unit and two and four lateral thiophene or phenyl groups, respectively, is investigated by temperature dependent photoluminescence and time resolved photoluminescence measurements. The experimental results demonstrate that the molecules with lateral phenyl rings show higher PLQY due to a weaker coupling with intramolecular vibrations—related to variations in the radiative and non-radiative decay rates—and indicate different molecular rigidity as the main factors affecting the PLQY of this class of molecules.