Simple SummaryI trained an American black bear in human care to choose different response buttons when presented with an image of either a highly preferred or a less preferred food item. The bear learned to choose the appropriate response button when presented with the preferred food item at above chance levels and differentiated between the use of the buttons appropriately. However, she did not reach a high level of performance with the less preferred food item even after over 1000 trials, suggesting that performing a conditional discrimination on the basis of preferences may be challenging for black bears. However, the work presented here represents the first attempt to train a bear to indicate her relative preferences using something like a Likert scale commonly used with humans to indicate their preferences and could be a valuable welfare tool for animals in human care. Similar work with gorillas suggests that bears are as capable as great apes in learning such tasks and would also benefit from this type of technical enrichment.AbstractA preference scale for use by nonhuman animals would allow them to communicate their degree of liking for individual items rather than just relative preferences between pairs of items. It would also allow animals to report liking for images of objects that would be difficult to directly interact with (e.g., potential mates and habitat modifications). Such scales can easily be presented using touchscreen technology. Few zoos have used touchscreen technology for species other than nonhuman primates. I present a description of efforts taken to create such a scale for use with a single zoo-housed American black bear (Ursus americanus). Although the bear did not reach a high level of proficiency with assigning preferred and non-preferred food items to categorical responses of “like” and “dislike,” she was able to learn how to use the like and dislike buttons differentially for a single preferred and less preferred food item and she selected the correct response button for the preferred item at above chance levels. These data contribute to our limited understanding of black bear cognition and suggest that conditional discriminations may be difficult for black bears. This finding can inform continued efforts to create a simpler tool for nonhumans to communicate their preferences to human caregivers in a more nuanced way than is currently possible. More generally, the current study contributes to the growing body of work supporting the use of touchscreen technology for providing enrichment to less studied species like bears.