The successful cultivation ofDinophysis norvegicaClaparède & Lachmann, 1859, isolated from Japanese coastal waters, is presented in this study, which also includes an examination of its toxin content and production for the first time. Maintaining the strains at a high abundance (>2000 cells per mL−1) for more than 20 months was achieved by feeding them with the ciliateMesodinium rubrumLohmann, 1908, along with the addition of the cryptophyteTeleaulax amphioxeia(W.Conrad) D.R.A.Hill, 1992. Toxin production was examined using seven established strains. At the end of the one-month incubation period, the total amounts of pectenotoxin-2 (PTX2) and dinophysistoxin-1 (DTX1) ranged between 132.0 and 375.0 ng per mL−1(n = 7), and 0.7 and 3.6 ng per mL−1(n = 3), respectively. Furthermore, only one strain was found to contain a trace level of okadaic acid (OA). Similarly, the cell quota of pectenotoxin-2 (PTX2) and dinophysistoxin-1 (DTX1) ranged from 60.6 to 152.4 pg per cell−1(n = 7) and 0.5 to 1.2 pg per cell−1(n = 3), respectively. The results of this study indicate that toxin production in this species is subject to variation depending on the strain. According to the growth experiment,D. norvegicaexhibited a long lag phase, as suggested by the slow growth observed during the first 12 days. In the growth experiment,D. norvegicagrew very slowly for the first 12 days, suggesting they had a long lag phase. However, after that, they grew exponentially, with a maximum growth rate of 0.56 divisions per day (during Days 24–27), reaching a maximum concentration of 3000 cells per mL−1at the end of the incubation (Day 36). In the toxin production study, the concentration of DTX1 and PTX2 increased following their vegetative growth, but the toxin production still increased exponentially on Day 36 (1.3 ng per mL−1and 154.7 ng per mL−1of DTX1 and PTX2, respectively). The concentration of OA remained below detectable levels (≤0.010 ng per mL−1) during the 36-day incubation period, with the exception of Day 6. This study presents new information on the toxin production and content ofD. norvegica, as well as insights into the maintenance and culturing of this species.