Pine rosin, which is derived fromPinus merkusiiresin, a natural product, has demonstrated potential as a road marking binder. Although pine rosin has an excellent shinning property, it has some limitations, such as instability and color change. To tackle these issues, modified rosin has been developed through sequential esterification and Diels–Alder reactions, and it has shown better properties than untreated rosin. In this study, from the evaluation of untreated and treated rosins, the treated rosin showed some improvements, such as a lower acid value and higher stability, as shown by the color consistency during the oxidation test at 150 °C for 24 h in open-air conditions. Additionally, as road marking paint, the modified rosin is blended with blending materials in the range of 18–28 wt.%. The modified rosin has a softening point of 170–210 °C, a hardness of 50–71 HD, and a weight loss of 1.33–5.12 mg during the wearing test. These results are comparable to or better than those of commercially available road marking products.