Thin nanocomposite polymer films embedding various types of nanoparticles have been the target of abundant research to use them as sensors, smart coatings, or artificial skin. Their characterization is challenging and requires novel methods that can provide qualitative as well as quantitative information about their composition and the spatial distribution of nanoparticles. In this work, we show how lock-in thermography (LIT) can be used to quantify the concentration of gold nanoparticles embedded in polyvinyl alcohol (PVA) films. LIT is an emerging and non-destructive technique that measures the thermal signature produced by an absorbing sample illuminated by modulated light with a defined frequency. Films with various concentrations of gold nanoparticles of two different sizes have been prepared by evaporation from homogeneous aqueous PVA gold nanoparticle suspensions. When the thin films were illuminated with monochromatic light at a wavelength close to the plasmonic resonance signature of the nanoparticles, the amplitude of the thermal signature emitted by the nanoparticles was recorded. The measurements have been repeated for multiple modulation frequencies of the incident radiation. We have developed a mathematical method to quantitatively relate the concentration of nanoparticles to the measured amplitude. A discussion about the conditions under which the sample thickness can be determined is provided. Furthermore, our results show how LIT measurements can easily detect the presence of concentration gradients in samples and how the model allows the measured signal to be related to the respective concentrations. This work demonstrates the successful use of LIT as a reliable and non-destructive method to quantify nanoparticle concentrations.