Covalent functionalization of single-walled carbon nanotubes (SWCNTs) is a promising way to improve their photoluminescent (PL) brightness and thus make them applicable as a base material for infrared light emitters. We report as high as over two-fold enhancement of the SWCNT PL brightness by using oxygen doping via the UV photodissociation of hypochlorite ions. By analyzing the temporal evolution of the PL and Raman spectra of SWCNTs in the course of the doping process, we conclude that the enhancement of SWCNTs PL brightness depends on the homogeneity of induced quantum defects distribution over the SWCNT surface.