To address the problems of low accuracy and slow convergence of traditional multilevel image segmentation methods, a symmetric cross-entropy multilevel thresholding image segmentation method (MSIPOA) with multi-strategy improved pelican optimization algorithm is proposed for global optimization and image segmentation tasks. First, Sine chaotic mapping is used to improve the quality and distribution uniformity of the initial population. A spiral search mechanism incorporating a sine cosine optimization algorithm improves the algorithm’s search diversity, local pioneering ability, and convergence accuracy. A levy flight strategy further improves the algorithm’s ability to jump out of local minima. In this paper, 12 benchmark test functions and 8 other newer swarm intelligence algorithms are compared in terms of convergence speed and convergence accuracy to evaluate the performance of the MSIPOA algorithm. By non-parametric statistical analysis, MSIPOA shows a greater superiority over other optimization algorithms. The MSIPOA algorithm is then experimented with symmetric cross-entropy multilevel threshold image segmentation, and eight images from BSDS300 are selected as the test set to evaluate MSIPOA. According to different performance metrics and Fridman test, MSIPOA algorithm outperforms similar algorithms in global optimization and image segmentation, and the symmetric cross entropy of MSIPOA algorithm for multilevel thresholding image segmentation method can be effectively applied to multilevel thresholding image segmentation tasks.