To explore the visual experience characteristics and influencing factors of college students’ visual attention intervention in the interface of mobile learning platform by using eye-tracking technology, and to summarize and summarize the visual experience pattern of platform interface design and its design inspiration. Methods: Using the head-mounted eye-tracking technology, 28 images from 6 groups of typical elements in the interface layout of CGTN learning platform were selected as the test samples, and the eye-movement indexes of the subjects browsing the interface were recorded. Results: There were significant differences in the attention time, number of times of attention, visual attention rate and visual recall rate of different areas and topics of the interface (P < 0. 001). Conclusion: In the platform interface design, the analysis of the factors influencing visual attention can be found that people’s attention and visual experience is mainly influenced by color, text, and typography, and secondary areas and layout also play an important role in visual communication. The color and text areas in the interface design, as well as the innovative design of typography can effectively enhance the visual attention of college students and better communicate the information of the platform.