A protective scheme of quantum dense coding and quantum teleportation of the X-type initial state is proposed in amplitude damping noisy channel with memory using weak measurement and measurement reversal. Compared with the noisy channel without memory, the memory factor improves both the capacity of quantum dense coding and the fidelity of the quantum teleportation to a certain extent for the given damping coefficient. Although the memory factor can inhibit decoherence in some degree, it cannot eliminate it completely. In order to further overcome the influence of the damping coefficient, the weak measurement protective scheme is proposed, which found that the capacity and the fidelity can be efficiently improved by adjusting weak measurement parameter. Another practical conclusion is that, among the three initial states, the weak measurement protective scheme has the best protective effect on the Bell-state in terms of the capacity and the fidelity. For the channel with no memory and full memory, the channel capacity of quantum dense coding reaches two and the fidelity of quantum teleportation reaches one for the bit system; the Bell system can recover the initial state completely with a certain probability. It can be seen that the entanglement of the system can be well protected by the weak measurement scheme, which provides a good support for the realization of quantum communication.