BackgroundAbout 1.35 million deaths and around 50 million injuries are attributed to road traffic crashes every year in the world. In Ethiopia, road traffic crashes contributed to a fatality rate of 37 per 100,000 populations per year, and 83% of traffic crashes were attributed to risky driving behavior. This study aimed to explore perceptions related to risky driving behavior among public transport vehicle drivers in Debre Markos City, North West Ethiopia, in 2021.MethodsA generic qualitative study was conducted from August 05– September 15, 2021. A total of 17 participants (10 drivers, 4 drivers’ training school instructors, and 3 traffic police officers) were selected by a purposive heterogeneous sampling technique. An open-ended interview guide was used during the interview, and all interviews were audio recorded. Data collected in the local language was transcribed verbatim and translated into English. The ATLAS-TI version 7.5 software was used to code the data, and finally, thematic analysis was done.ResultFour themes were identified. The first theme was “transport safety rule and enforcement problem,” which includes gaps in the transport safety rule itself and gaps in the implementation of the rule. The second theme was “Drivers’ training curriculum and application gaps,” which focuses on gaps in the training curriculum and its application during recruitment, training, and examination of trainees. The third theme was “technical and financial problems”. This theme includes problems related to the vehicles’ technical issues and the appropriateness of transport tariffs. The final theme was “passenger and vehicle owners’ related problems”. This theme is about the influence of passengers’ and vehicle owners’ practices on drivers’ risky driving behavior.ConclusionRevising transport safety rules and strictly following the implementation of the drivers’ training curriculum and transport safety rules should be given due attention. In addition, behavior change communications tailored to drivers and vehicle owners could be beneficial in reducing risky driving behaviors.Supplementary InformationThe online version contains supplementary material available at 10.1186/s12889-023-15862-x.