Existing studies have focused on the effect of emotion on attention, and the role of attention on emotion has largely been underestimated. To further determine the mechanisms underlying the role of attention on emotion, the present study explored the effects of voluntary attention on both social and non-social aspects of emotional perception. Participants were 25 college students who completed the Rapid Serial Visual Prime (RSVP) paradigm. In this study, the selection rates of participants’ emotional intensity, pleasure and distinctness perception of the pictures were measured. The results showed as following: (a) The cued condition selection rate was higher than the non-cued condition in the evaluation of non-social emotional intensity perception and pleasure perception, (b) In the evaluation of social emotional intensity and pleasure perception, there was no significant difference in the selection rate between the cued and non-cued condition, (c) The cued condition selection rate was higher than the non-cued condition in the perception of non-social positive emotional intensity and social negative emotional distinctness. The novel findings of this study revealed that the effect of voluntary attention on emotional perception is influenced not only by emotional valence but also by emotional sociality.