A set of platinum (Pt) and earth-abundant transition metals (M = Ni, Fe, Cu) on graphene nanoplatelets (sqPtM/GNPs) was synthesised via sequential deposition to establish parallels between the synthesis method and the materials’ electrochemical properties. sqPtM/GNPs were assessed as bifunctional electrocatalysts for oxygen evolution (OER) and reduction (ORR) reactions for application in unitised regenerative fuel cells and metal-air batteries. sqPtFe/GNPs showed the highest catalytic performance with a low potential difference of ORR half-wave potential and overpotential at 10 mA cm−2during OER, a crucial parameter for bifunctional electrocatalysts benchmarking. A novel two-stage synthesis strategy led to higher electrocatalytic performance by facilitating the reactants’ access to the active sites and reducing the charge-transfer resistance.