Liver ultrasound (US) plays a critical role in diagnosing liver diseases. However, it is often difficult for examiners to accurately identify the liver segments captured in US images due to patient variability and the complexity of US images. Our study aim is automatic, real-time recognition of standardized US scans coordinated with reference liver segments to guide examiners. We propose a novel deep hierarchical architecture for classifying liver US images into 11 standardized US scans, which has yet to be properly established due to excessive variability and complexity. We address this problem based on a hierarchical classification of 11 US scans with different features applied to individual hierarchies as well as a novel feature space proximity analysis for handling ambiguous US images. Experiments were performed using US image datasets obtained from a hospital setting. To evaluate the performance under patient variability, we separated the training and testing datasets into distinct patient groups. The experimental results show that the proposed method achieved an F1-score of more than 93%, which is more than sufficient for a tool to guide examiners. The superior performance of the proposed hierarchical architecture was demonstrated by comparing its performance with that of non-hierarchical architecture.