The main objective of this paper is the definition of a membership function assignment procedure based on inherent features of linguistic terms to determine their semantics when they are used for preference modelling. For this purpose, we consider what linguists say about concepts such as language complementarity, the influence of context, or the effects of the use of hedges (modifiers) on adverbs meaning. As a result, specificity, entropy and position in the universe of discourse of the functions assigned to each linguistic term are mainly determined by the intrinsic meaning of the hedges concerned. We uphold that the meaning of weakening hedges is linguistically non-inclusive because their semantics are subordinated to the proximity to the indifference meaning, whereas reinforcement hedges are linguistically inclusive. Consequently, the membership function assignment rules are different: fuzzy relational calculus and the horizon shifting model derived from the Alternative Set Theory are used to handle weakening and reinforcement hedges, respectively. The proposed elicitation method provides for the term set semantics, non-uniform distributions of non-symmetrical triangular fuzzy numbers, depending on the number of terms used and the character of the hedges involved. (This article belongs to the section “Information Theory, Probability and Statistics”).