Scenario endows a product with meanings. It has become the key to win the competition to design a product according to specific usage scene. Traditional scenario identification and product feature association methods have disadvantages such as subjectivity, high cost, coarse granularity, and limited scenario can be identified. In this regard, we propose a BERT-based scenario-feature identification model to effectively extract the information about users’ experience and usage scene from online reviews. First, the scenario-feature identification framework is proposed to depict the whole identification process. Then, the BERT-based scene-sentence recognition model is constructed. The Skip-gram and word vector similarity methods are used to construct the scene and feature lexicon. Finally, the triad is constructed through the analysis of scene-feature co-occurrence matrix, which realizes the association of scenario and product features. This proposed model is of great practical value for product developers to better understand customer’s requirements in specific scenarios. The experiments of scenario-feature identification from the reviews of Pacific Auto verifies the effectiveness of this method.