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Solve the following problem using Python, implementing the functions described below, one line at a time
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Description:
 def get_project_name():
 """ Grab the project name out of setup.py """

    setup_py_content = helpers.get_file_content('setup.py')
    ret = helpers.value_of_named_argument_in_function(
        'name', 'setup', setup_py_content, resolve_varname=True
    )
    if ret and ret[0] == ret[-1] in ('"', "'"):
        ret = ret[1:-1]
    return ret