Iron Maiden vocalist Bruce Dickinson's new memoir, “What Does This Button Do?,” has debuted at No. 10 on the New York Times Hardcover Non-Fiction Best-Seller list.

The US chart debut follows a recent No. 1 entry on the UK’s Sunday Times Bestsellers List, an achievement to which the singer remarked: “A few beers were had here at Maiden Towers... A big thank you to everyone who bought the book, whether it was by pre-order, in the shops, at a signing or at an event!”

Dickinson launched the project with a series of in-store book signings in both the US and his native UK.

In “What Does This Button Do?”, Dickinson – a man who famously never gives interviews about his personal life – shares, for the first time, the most fascinating recollections including his years with Iron Maiden, the early days, his childhood within the eccentric British school system, going solo, realizing his dream of flying jumbo jets and his recent battle with tongue cancer.

On November 11, Iron Maiden hosted a live YouTube premiere of their forthcoming set, “The Book Of Souls: Live Chapter.”

Due November 17, the concert film and audio project recreates the band’s setlist from songs filmed on their 2017 world tour, which wrapped up with two dates at New York’s Barclays Center in July.
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