Yes, yes, yes -- everyone and their mom is complaining about the non-stop changes to Facebook!

But smart marketers know complaints get you nowhere.

Instead, they look for creative, agile ways to be successful.

Like the Facebook Call-to-Action button on pages!!

The button is one of Facebook's coolest new tools for page managers -- and it’s a winner!

According to Facebook:

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.

Let’s take a look at Facebook's Call-to-Action features so you can feel good about adding it to your own page!

Whoa! Here’s how @PegFitzpatrick is using Facebook's Call-to-Action button to blow up her book sales! @PostPlanner http://bit.ly/1Aigp73Click to Tweet

Facebook provides 7 calls-to-action you can use on your button. They include:

Here's what the Call-to-Action button looks like on your page (Facebook provides stats in the sidebar for how many people click the button): You can easily edit your Call-to-Action button by clicking it to access this drop-down menu: Use your Call-to-Action button to link anywhere you’d like to drive traffic.

For example, I used the "Shop Now" call-to-action to link to my book website.

What’s the smartest CTA for your marketing objectives?

You'll have to decide that. But you can definitely use different calls-to-action at different times to add variety to your business page. On my cover photo, I used text and an arrow to call attention to my Call-to-Action button.

Dollar Shave Club created this sharp landing page for their Facebook Call-to-Action button. Now that you understand the basics, here are some ideas for calls-to-action that could help drive traffic to your website and boost your bottom line:

You'll also need an awesome Facebook cover photo if you expect your Call-to-Action button to be successful.

Here are some tips for creating winning Facebook cover images every time:

What ways can you think of to use your Facebook Call-to-Action button?

I’d love to hear them in the comments below! ViewHide comments (30)

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