Professional athletes have direct access to unparalleled training, performance assessment and product innovation. Everyday athletes trying on shoes were limited to a display wall and a few feet to jump in place, until now. the idea

Treat everyday athletes like pro athletes.
A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear. Kit of Parts

A scalable platform brings Trial Zone to Nike stores around the globe. Allowing consumers to purchase shoes at the touch of a button with their Nike+ app.

New York, Miami, Paris, Beijing — and that’s just the start.

ipad controller app

A bespoke controller manages and runs all experiences. Connecting to consumer Nike+ data to add the utmost level of personalization.
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