Sales of lip makeup stateside increased throughout 2014, driving the growth of the prestige cosmetics category, according to new stats from The NPD Group. Thirty-three percent of women use lip colour more than once daily, reports the market research firm, and the product’s popularity is on the rise among younger women in particular.

This spring, brands plan to stoke demand with indulgent new ranges featuring plush textures and high-tech ingredients: Chanel Rouge Coco de Chanel promises a “melt-away” texture and buildable colour, alongside a Hydraboost complex with jojoba, mimosa and sunflower waxes, a polymer film and silicone microbeads to hydrate and fill creases. 24 colours, $42 each, at Chanel counters. Burberry Kisses, the Brit brand’s biggest lipstick range, pack rich pigments, luminous polymers and a hydrating mix of tea, lavender and rosehip into a silky, second-skin texture. 28 colours, $36 each, at Nordstrom Chinook Centre (Calgary) and select Burberry stores. Marc Jacobs Le Marc Lip Creme contains collagen-stimulating peptides to plump lips, plus meranti and cocoa butter to create a hydrating texture. 20 colours, $38 each, at Sephora. Urban Decay Sheer Revolution Lipstick pairs pigmented yet sheer and shiny colour with a creamy, shea-butter-enriched feel and a plumping ingredient called Maxi-Lip. 10 colours, $26 each, at Sephora and select Shoppers Drug Mart stores. Estée Lauder Pure Color Envy Shine Sculpting Lipstick features a sheer and shiny finish, plus long-lasting moisture delivered via a time-released complex containing micronized hyaluronic spheres. 16 colours, $34 each, at Estée Lauder counters.
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