How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.

The Most Successful Small Business in the World: Book Review

July 31st, 2013   •   6 comments “What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike

Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.

WTF! The Story of Two Fry Guys

April 9th, 2013   •   no comments The E-Myth Revisited – Book Review

March 5th, 2013   •   no comments Are you a struggling entrepreneur trying to juggle it all, but find it a tremendous challenge?

Well, perhaps it’s time for you to stop, take a step back, critically evaluate where your business is going, and read The E-Myth Revisited.

Explore Singapore on Two Wheels with Druthers

February 22nd, 2013   •   no comments Courtesy of Druthers Bicycle Rental

Cycling is fast becoming a popular way to tour a city.

The 3 Cs of Convergence Marketing

January 28th, 2013   •   no comments What is the true essence of marketing?

I believe that it can be distilled into three basic questions:

Poke The Box (Seth Godin): A Book Review

January 26th, 2012   •   no comments With a secondary title like that, you can bet that Poke the Box – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in that department.

Hallmarks of Successful Entrepreneurs (A Local Perspective)

November 8th, 2011   •   no comments Are there qualities common to entrepreneurs like Steve Jobs? (Courtesy of Digital Trends)

As the world continues to moan over the demise of Apple head honcho Steve Jobs, numerous articles have been written about his entrepreneurial legacy.

These cover the length and breadth of his astounding career as one of the century’s greatest CEOs.

Have a “Beery” Good Time with Fine Brews in Chinatown

October 23rd, 2011   •   1 comment

Fancy a Hobgoblin, Kopparberg pear cider, or Pauvel Kwak with chicken rice or fish ball noodles? How about a lychee flavoured Taiwanese “Xiao Mei Mei” beer to wash down a steaming plate of fish head?

Now you can with The Good Beer Company, Singapore’s first (and only) specialty and craft beer stall in a hawker centre. Opened by Daniel Goh of Young Upstarts fame, its a realisation of a long-time dream come true. The Ultimate Start Up Entrepreneur

August 17th, 2011   •   1 comment After months of hard canvassing and pitching in a two stage competition, the winner of the Martell V.S.O.P. The Ultimate Start-up Space competition was announced last night. Mr Jeremy Nguee of the business idea “Preparazzi”, was selected by a panel of judges out of 10 finalists.
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