As a small business owner, there are tons of ways to make the most of your marketing, from setting up retargeting ads to acquire new customers, to showing appreciation to your most loyal shoppers, to adding product recommendations to your emails. All of these tactics have varying degrees of effort, so focus on what’s best for your business according to available time and resources.

Here are MailChimp’s top 10 email marketing and e-commerce tips for your small business, along with how much effort it will take you to execute them.

Connect your site

Connecting your PrestaShop store and MailChimp account with the (free) MailChimp for PrestaShop plugin allows you to use a customer’s purchase behavior to power your marketing. Install this plugin to turn on abandoned cart emails, personalize campaigns based on purchase behavior, and measure the ROI of your marketing efforts.

Level of effort: LOW

Ready? Get MailChimp for PrestaShop and get started!

Develop a promotional schedule

Map out your sales and promotions for the year, including the entire holiday shopping season.

Level of effort: MEDIUM

Find out why we love our content calendar. Publicize upcoming events

Announce any upcoming events, pop-up shops, and seasonal sales in advance. If you send a monthly newsletter, include offers and product you want to highlight, and don’t forget to spread the word to your followers on social media.

Show appreciation to loyal customers

Reward your best customers with special discounts, early access to sales, or a first look at new products.

Learn how automation makes it easy to reward customer loyalty.

Communicate shipping policies

Clearly communicate important order-by dates and shipping details so customers can get their products in time for holidays or other important events. Use a pop promo module on your site, for example. Recommend products your customers will love

Personalize marketing emails with product recommendations driven by the purchase history of your customers.

Learn how to mix product recommendations and abandoned cart automations for the best results.

Target audience by demographic

Use predicted demographics to create relevant, engaging emails that target your audience by gender or age.

Read more about email segmentation and groups.

Test to see what drives engagement

A/B test different copy, images, and calls to action to learn what resonates best with customers. The winning combination can be chosen manually or determined automatically based on open rate, click rate, or total revenue.

Level of effort: HIGH

Graphic design products company RetroSupply Co. shared some of their A/B testing and list growth strategies with us. Check out their tips Re-engage lapsed customers

Create a customer re-engagement series to win back people who haven’t made a purchase from your store in awhile.

Try our tips for designing successful automated emails.

Set up ads to get new customers

Use your email list to send targeted ads on Facebook, Instagram, and Google to find new customers who have interests similar to those of customers who already love you. MailChimp Partner
When you connect your Prestashop store to MailChimp, you increase the power of both. More than 15 million people use MailChimp to create targeted email and ad campaigns that grow their businesses on their terms. A customizable e-commerce solution like Prestashop is a great way to personalize your marketing and encourage that growth. And, you can add the MailChimp module to your shop for free.
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