Toyota Scion 2010

Founded in 2003, Scion is an interesting brand. Owned by Toyota Motor Corporation, it was created with the single aim of appealing to Generation Y consumers.

With the big T suffering the “fridge-on-wheels” image problem with younger buyers, Scion has managed to lift sales where needed. So far the brand only exists in the U.S. and all Scion vehicles are front-wheel drive hatchbacks, but that might all change.

So here is the rumour, there is talk of Scion making its way to Europe. Yep, an American Japanese car for Europeans.
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