Marvellous Examples of Mother's Day Marketing from 12 Retailers

Posted by Rita Braga Martins 23 Feb 18 Ever forgotten to send a card for Mother’s Day?

Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in?

Felt like a disappointing child when you’ve had to send a Mother’s Day text message, instead of a gift?

It’s okay, we’ve all been there—including your customers.

... Which is where brilliant retail marketing steps in.

For this post, we've brought together a range of different (old and new) retail marketing campaigns, all designed to help online shoppers find exactly what they want in time for Mother's Day.

Topics: Ecommerce email marketing, Ecommerce examples

A Smart Marketer's Guide to Re-Engaging Inactive Customers

Posted by Rita Braga Martins 7 Dec 17 5 Online Retailers Giving Their Staff a Starring Role in Their Marketing

Posted by Rita Braga Martins 7 Oct 15 In the old offline-only days, the buying process was standard: you would go to your favourite shoe shop and you would deal with a particular employee that already knew your tastes and could help you with tailored suggestions.

In ecommerce this is very difficult to replicate - there is no shop assistant or personal touch in it (however good your online customer service team may be!), and you don’t “see” anyone, it’s a self-service shopping experience.

As customers, we can often speak to a customer service agent about an order we made, and we may love a specific campaign - but we never put a human face to those behind the brand.  Do they actually like the brand’s products? Do they wear them? Would they recommend it? How would they use them?

This blog post is about a recent trend we’ve observed in some online retailers’ content strategies: to feature their staff in marketing campaigns using email marketing, social media, and even dedicated sections of their websites.

Topics: Ecommerce examples, Ecommerce branding

Spam Filters, Subscriber Engagement and Inbox Deliverability: Everything You Need to Know

Posted by Rita Braga Martins 3 Sep 15 Email deliverability, spam filters, subscriber engagement and inbox delivery rate.

All terms we often read and hear about that are part of your emails reaching the intended recipients - but how exactly do these work, and how do they influence each other? What part of the email journey can you control, and what is out of your reach?

In this blog post we will explore these concepts that determine whether your emails are sent and received by your subscribers, by explaining:
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