Will Chapman, STA Travel; Kevin Dennerly-Minturn, Contiki – The Travel Corporation; Manda North, Anna Smith, both STA Travel

Trade messages lead to high client satisfaction

Higher than ever repeat and satisfaction rates from The Travel Corporation clients is due to a large degree to the trade’s knowledge and understanding of the company’s offerings, guests at a function in Auckland heard this week.
‘The messaging in 2017 and into 2018 means that your clients are prepared for the experience they are going to have,’ Scott Cleaver, general manager sales at The Travel Corporation told the gathered agents at Crave Café during the Fiesta event. Cleaver says the event, and similar functions around the country, are about saying thank you to the trade – particularly from the Trafalgar, Contiki and Insight brands. He says that while sharp airfare deals have helped drive sales to Europe in general, the trend has also meant that yields get ‘more challenging’, leading to a higher propensity to sell land content.
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