Marketing pamphlets, or brochures, are an effective tool used in business to advertise and promote a company, product, event or service. A well-designed pamphlet catches the attention of readers and provides vital details. However, you want them to notice not only your pamphlet, but you also want them to pick it up, read it and be inspired to take action. The good news is a big budget is not required to create your own marketing materials.

Establish your targeted audience and gear the pamphlet’s design toward them. If your audience is businesspeople, keep the layout professional and business-oriented. If your audience contains mostly high-tech types, include technical details, but if you’re marketing to families with young children, create a more playful design.

Determine the main purpose of your pamphlet, such as introducing a new business, product or service, or advertising an event. Stick to one key purpose.

Collect graphics and pictures relating to your audience that also match your purpose. Use photos, graphs and/or tables, depending on your audience. Select images for the cover that will grab the reader’s attention.

Create content that answers the five W’s and the one H: who, what, when, where, why and how. Use a catchy headline, and keep the word count low, so your reader doesn’t lose interest. Keep it brief and stick to the purpose.

Use a word processing program, such as Microsoft Word. Choose a brochure template that matches your industry, such as health care, real estate or law. Or pick one with a layout or design style you like. It doesn’t really matter what content is on the brochure, as you can alter it. Download the template.

Replace the brochure template’s pictures and text with yours. Keep any parts you like, but remove any items not needed and change the font size, color and style, if desired. If you need guidance working in the program, use the handy help feature.

Proofread the pamphlet for errors, print one copy and check it again. Name and save the file for future use.
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