It's almost another year done and I've been giving next year some thought.

Quite a lot of thought, actually. (This was my thinking for 2011, but I got sidetracked).

In particular, I've been thinking about focussing on particular services towards a single sector: Corporate Investigations.

That's where the money is at. It certainly doesn't seem to be with the usual deadbeat clients I seem to attract, that's for sure.

Now, what's the best way of getting the attention of some of these key decision-makers...?

I'm seriously (well, maybe not *too* seriously) contemplating a radical and direct campaign of intensive surveillance on the Prospective Clients and their families. Then, say after a week or two, send a mysterious package to the Prospective Client containing the choicest snaps: leaving home and kissing wife goodbye in morning, shagging secretary in carpark, kids leaving school... that sort of thing.

Nice 8"x10" glossy Black & White pics. Perhaps red cross-hairs drawn around the family's heads for dramatic effect.

And a card with a note. Something short and to the point and even reassuring:

"We know where you live. We'll be in touch".

I think this is an elegant and simple concept where the Prospective Client immediately can see the value of our services and will be suitably impressed!

Yeah, okay, so it might be prone to misinterpretation and could do with some refining, but the central concept is that perhaps to demonstrate the effectiveness of a service, you need to provide an example that the Prospective Client can understand.

And do this in such a manner that precludes being arrested and charged with Criminal Harassment.

Don't tell me that this, if done correctly, wouldn't be a powerful marketing tool?

Of course, the main obstacle is the cost in both time and resources. Mounting a blanket surveillance operation on more than one party for any length of time is going to be untenable. Be that as it may, there may  be some clever work-arounds.

What say you, Dear Reader?

A good idea worth refining, or one destined for the rubbish-heap? Poll open on top right of page for next 6 days. You be the judge.

UPDATE  Poll Results 05 Jan 2012

I'm no statistican but here's an endorsement, right there, if I ever saw one...
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