Moscow is the capital of the USSR
El Lissitzky, 1940

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Keep in revolutionary step! V. Zhabsky, 1975

This is a poster from the seventies – and to my mind this is not the best graphical work of soviet poster heritage. But it is certainly worth mentioning because of its distinctive style.

The slogan says: “Keep in revolutionary step!” This is a quote from The Twelve (1918) poem by Alexander Blok (1880-1921) – one of the best poets of , known by his outstanding talent and innovative poetic styles. The poem continues:

The restless enemy in on alert!
Comrade, hold the rifle tight, don’t fear!
Let’s send a bullet in the Saint Russia!
Moth-eaten, backward, fatassed!

The poem was one of the first poetic responses to the October Revolution of 1917. Here is an extract from Wikipedia: “The poem describes the march of twelve Bolshevik soldiers (likened to the Twelve Apostles) through the streets of revolutionary , with a fierce winter blizzard raging around them. The mood of the Twelve as conveyed by the poem oscillates from base and even sadistic aggression towards everything perceived bourgeois and counter-revolutionary, to strict discipline and sense of "revolutionary duty" [] In the last stanza of the poem, most controversially, a figure of Christ is seen in the snowstorm, heading the march of the Twelve.

The Twelve, with its "mood-creating sounds, polyphonic rhythms, and harsh, slangy language" (as the Encyclopedia Britannica termed it), promptly alienated Blok from a mass of his admirers. Accusations ranged from appallingly bad taste to servility before the new Bolshevik authorities and betraying his former ideals. On the other hand, most Bolsheviks scorned Blok's mysticism and asceticism and especially the mention of Christ”.

Indeed the poem was a shock when published. Although it did depict the revolutionary mood of the 1917 perfectly well, the Bolsheviks forced the author to replace the word Christ with a similar sounding Russian “Sailor” – thus killing the undertones. Nevertheless many of the words from The Twelve became popular catchphrases – like the one on this poster.

Another reference to the poem is the mosaic on the poster which is inlayed with an image of a Russian sailor with a Kalashnikov in his hands. The background has three revolutionary symbols – the Red Star, Hammer and Sickle and cruiser Aurora, which gave signal to the successful assault on the Winter Palace (residence of the Russian tsars), which was to be the last episode of the October Revolution.

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Posted by Alexander Zakharov at 11:30
Labels: Seventies Friday, October 26, 2007

Heavy washing Go to banya after working hours
Unknown artist, 1932

Bid them wash their faces,
And keep their teeth clean.

William Shakespeare, The Tragedy of Coriolanus

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I broke the traffic code Unknown artist, 1939

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Better to feed one cat, than many mice Bread for Motherland!
V. Kononov, 1978

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Posted by Alexander Zakharov at 10:36 Tuesday, October 23, 2007

Here’s our profit! V. Koretsky, 1965

By 1964 Khrushchev’s reforms in industry and agriculture were not quite successful. Growth was slowing down, erection of Berlin Wall and Cuban Missile Crisis damaged greatly the image of in Europe and worsen the relations with . The political course which implied renewal of the party staff received hostile reception in the Communist Party, which was enjoying relative peace after death of Stalin in 1952.

So Khrushchev was dismissed and Leonid Brezhnev came to power. To cope with the problems the economic reforms were announced in 1965. They implied giving industrial enterprises more control over their own production and some flexibility over wages. The reforms were aimed at turning the enterprises' economic objectives toward making a profit, allowing them to forward some of the profits either to motivate personnel or self-financing. Prime Minister Alexsey Kosygin believed that these moves could lead to significant increase in production output and to fundamental changes in the country’s economy in future.

But the political system and the planned economy remained unchanged and the suggested measures were partly buried into bureaucracy or just not carried out all. And although the growth did happen, the country was advancing on the momentum of the past, using up the previously built resources.

The poster shows a hand with a Soviet Ruble – in the sixties this was a monetary unit of a significant value. The coin reflects block-of-flats with signs like “Kindergarten” being constructed, factories and electric lines being built and some machinery. The message is quite clear – now it is the economical effectiveness in a form of money, which is the main goal of work.
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Posted by Alexander Zakharov at 08:31
Labels: Koretsky, Sixties Monday, October 22, 2007

Down with scamps, who harass women! K. Rotov, 1930
Dictatorships do cut down on rape, and pillage, not to mention sexual harassment, by the simple expedient of sending people to labor camps for life or cutting off their hands without a trial.
Barbara Amiel

In the thirties industrialization required lots of labor force. Women were working with men side by side at heavy industry factories and works, where they could rarely be seen before the Revolution. There morals and manners were rough, so harassment of women at work became frequent.

The verse for this poster was written by Vladimir Mayakovsky:

We will tighten up these studs with discipline!

This poster shows a bunch of hooligans who attacks a communist woman. She is pictured red (signifying here positiveness) as well as the giant hand, which protects her by squeezing the attackers in giant tongs of discipline. This is an illustration that it was the hard work that was not only building industry in the country, but also making people equal.

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Posted by Alexander Zakharov at 09:02
Labels: Mayakovsky, Social, Thirties, Woman Friday, October 19, 2007

Can't reach Germany? Yeah, right. Buy those excellent WW2 bomber posters at allposters: Thursday, October 18, 2007

Diarrhea, cha cha cha! Our children must not have diarrhea!
G. Shubina, 1940

The poster says: “Our children must not have diarrhea!” The text at the bottom gives direct instructions to prevent the illness: “Until 6 months age feed the baby with breast milk only. Then add supplemental feeding under medical supervision. Do not wean the baby in summer. In summer dress the baby in suitable light clothes. In summer while outdoors the baby should be in a shady place. Wash baby’s toys, plates and dishes and your own hands thoroughly. Protect the baby and its food from flies. Visit children clinics in time”.

The merry baby on this poster is holding a rattle in his hand. The blossoming branches indicate spring time. A good example of socialist realism it is, where the baby’s face expression quite resembles the one found on posters and paintings devoted to building of new Soviet factories or gathering an ample harvest.

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Posted by Alexander Zakharov at 05:37
Labels: Fourties, Social, Socialist Realism No escape from the people’s revenge! I. Rabichev, 1941

In fighting against a guerilla warfare, the ratio is nine versus one or ten versus one.

Susilo Bambang Yudhoyono - an Indonesian retired military general and statesman and the sixth President of Indonesia

In 1941 German forces were rapidly moving on the territory of the . Hundreds of thousands of Soviet citizens were in the zone of occupation. In July 1941 the Communist Party issued a directive which was organizing and regulating the partisan movement.

And it was organized well: the discipline was similar to the regular Red Army’s, all partisans swore partisan oath, the arms’ and ammunition supplies from the battlefront became regular starting from 1942. And of course the orders were given from the Supreme Commander-in-Chief’s (Joseph Stalin) headquarters.

Its goal of partisans was simple: to disrupt logistics of the German forces, to destroy valuable resources and to kill personnel and soldiers of the enemy. Their advantages were hard to beat as diversionist groups were formed of locals who knew the area well and were always supported by the civilians. Also partisan regiments were usually small and next to impossible to find and eliminate even with ample forces.

But one the keys to partisan's self-sacrifice and courage was the fact that very many of them had nothing to lose – as the occupation forces had left no roof over their heads and no relatives alive. This is why the partisan old man on the poster above stands in front of burning village houses and a gallows.

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Posted by Alexander Zakharov at 06:18
Labels: Fourties, WW2 The power of ideas The pipe of Stalin
V. Deni, 1930

Joseph Stalin

Stalin was an avid smoker. But unlike Winston Churchill who was a cigar man, Stalin liked pipes. They say he was not fond of the special pipe tobacco, but was filling his pipe with contents of “Gertsegovina Flor” cigarettes. Apparently these cigarettes were very different from those available for general public, so the overall quality of the Stalin’s tobacco was quite good.

On this poster tobacco smoke has another function besides pleasing Joseph Stalin. Used as a metaphor it blows away those who according to the official position were harming the development of the soviet society and state. The first one is the Saboteur, who slows down the fulfillment of the First Five Year Plan. Joseph Stalin upon seeing the draft of the First Five Year Plan (which already was an overestimation of the Soviet capabilities of the time) ordered to complete it in four years instead of five. Not only this could intensify the development, but also gave him a good excuse to punish for deliberately poor results.

The other one is Nepach or Red Merchant or NEPman. New Economic Policy launched by Lenin in an attempt to revive the economy implied permission of small businesses. But NEP was a forced temporary measure needed only to restore the country after the Civil War and the WW1. In the thirties NEP was already cancelled as “NEP contradicted with the communism values”.

And the last one is “Kulak” – an independent peasant who was “exploiting poorer peasants”. The policy of dekulakization (raskulachivanie) was one of the measures to strip the agriculture in order to fund the industrial development.

Stalin is portrayed as a stern leader with a piercing stare, who looks for those, who hinder the arrival of communism.

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Posted by Alexander Zakharov at 10:55
Labels: Stalin, Thirties Down with kitchen slavery! Down with kitchen slavery! Let there be new household life!
G. Shegal, 1931

In 1917 the majority of laws of Russian Empire were repealed. Instead the first Soviet Constitution of 1918 declared full rights of women in divorcements, private property, children wardship, work and profession opportunities, choosing of place of living, education and suffrage. A decree which was stating the equal payment for men and women was also issued that year. Finally woman has got the same rights as men. The flip side of the coin was that woman had to work as hard as men as well.

At the same time the reforms of the economy were hampered no only by the Civil War but also by the runaway inflation. To give payment to the workers the Government had to print more money, which only made the situation worse. So the commodity-money relations were partly abolished: instead of wages workers were receiving rations, necessities, canteen coupons. Rent and transport fares were cancelled as well as payments for other public utilities. Free trade of food and goods was prohibited. The state was mobilizing the workers and was giving them full allowance (sort of).

The thirties perfectly utilized this experience. The country needed as much workforce as possible to complete the first Five Year plan, so women who were nursing children at home and did the cooking seemed to be a waste of resources. A great many of day nurseries, large-scale mechanized canteens, kindergartens were being built to free soviet woman from household routine and make them work on the machines instead. For many of soviet woman who had just arrived from the country this was a significant step forward, as it implied getting certain education and hopes of better living in future.

The poster above is an illustration of this trend. The woman dressed in red working overalls and a kerchief opens a large window showing a woman exhausted by laundry a bright perspective with new modern buildings with signs saying: “Club”, “Mechanized Canteen”, “Nursery”.

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Posted by Alexander Zakharov at 07:34
Labels: Thirties, Woman Another brave new world Let Pluralism Live Long!
Author unknown, Eighties

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Posted by Alexander Zakharov at 06:43
Labels: Eighties Telling fish stories Purity – to Seas!
V. Karakashev, L. Levshunova, 1973

Nash, When You Say That, Smile

Here is a social poster which relates to the United Nations Conference held in in 1973. During the conference the New Directions in the Law of the Sea were introduced. They were to prevent the pollution of the seas by ships. From now on every ship no mater the home port, should have had a certificate, which proved that no mechanics, hull or anything else could pollute or harm the sea or its inhabitants. Before that tankers were just dumping hundreds of tons of waste and oil right into the neutral waters. Other major pollutants were the sea-based oil derricks.

The poster shows pink salmon or humpback salmon which is a species of anadromous fish in the salmon family. It is the smallest and most abundant of the Pacific salmon – making it quite popular in because of its relative affordability. It is very sensitive to the quality of water it lives in. The interesting thing about pink salmon is that during the life time it lives in the salty water of seas and then comes to fresh river water for spawning. As most of the rivers flow into seas and may cause the pollution if poisoned, the choice of a poster symbol, which is familiar with both saltwater and freshwater habitats is quite smart. Another interesting thing is that during the migration in quest for the right place for spawning, pink salmon cover tens of miles upstream often jumping out of the water. This is why the fish is flying high on this poster.

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Posted by Alexander Zakharov at 05:35
Labels: Seventies, Social Making no bones All start with “Г”
D. Moor (Orlov), 1941

Adolf Hitler

This is a poster made in a form of political cartoon. Four distorted faces belong to Nazi officials: Heinrich Himmler (Minister of Internal Affairs, he controlled SS and security forces including Gestapo), Hermann Wilhelm Goring (minister of aviation and one of the most prominent political figures of the Third Reich), Adolf Hitler (the leader of Nazi Germany) and Paul Joseph Goebbels (Minister for Public Enlightenment and Propaganda - known for his zealous oratory and virulent anti-Semitism). These are the Nazi politicians who were responsible for the WW2 and the war crimes which took place in its course.

In Russian all the four names (Himmler, Goring, Hitler and Goebbels) start with the same letter “Г” (pronounced “Gh”). In the right column of the poster these four letters consecutively form right-faced swastika - the symbol of Nazi Germany, and say “First Г.”, “Second Г.”, “Third Г.”, “Fourth Г.”.

The slogan says “All start with “Г”. It seems to be pretty irrelevant unless you know that in Russian “Г” with a dot is an abbreviation of “Говно”, or “Shit”.

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Posted by Alexander Zakharov at 09:59
Labels: Fourties, Moor, WW2 If the shoe fits, it's too expensive Resintrust Galoshes
V. Bayuskin, 1925

Galoshes are waterproof overshoes made of vulcanized rubber. In the last century they were worn over boots and shoes to protect them in rough conditions. Nowadays in they are used only with valenki (a traditional winter footwear) – to prevent them from getting wet in slush.

Galoshes were a popular accessory. The roads were often dirty, so when coming to an office or a house a respectable man had to take the muddy shoes off. Galoshes eliminated the need of a second pair of shoes and reduced changing time.

Before the Revolution tanning and shoe industries were hugely underdeveloped in . There were only few shoe factories, and there were no machinery there – only manual labor. 90% of all shoes were made by individuals and small cooperation manufactories.

The situation after the Revolution did not change, so cheap galoshes which could protect expensive shoes were always in demand. Besides, those who could not afford proper shoes always had an option of wearing galoshes alone or with socks.

The poster shows a woman-worker in her holiday clothes. The advertisement says: “Resintrust. . Galoshes with Triangle trademark. Every cooperative store should have Resintrust galoshes on sale”.

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Posted by Alexander Zakharov at 07:24
Labels: Advertizing, Twenties Monday, October 8, 2007

Death to world imperialism D. Moor (Orlov), 1920

Che Guevara

Communism is the antonym of Capitalism and Imperialism is its worst implementation - that was one of the key Bolsheviks' ideas in the twenties. Basically Imperialism is the domination of people over other people. This domination may be economical or political; it may be territorial or national. Generally Lenin put forward several distinct features of that very Imperialism which was ruling the world in the beginning of 20th century. First of all the concentration of production and capital (which was necessary for industrial revolution) led to monopolization of economies: and this had nothing to do with free market, as always the most advanced and powerful multinational monopoly swept the board leaving nothing to the local manufacturers. And another thing was that now it was the financial capital and not industrial capital which was feeding these monopolies giving them enough power for rapid expansion and economical conquests. These two trends always provided plenty of opportunities to intensify the exploitation of workers, who were the second most powerful force in the country, Lenin’s support was based on. The main force was of course the peasants – they were promised property of land.

The poster personifies Imperialism as a giant serpent, which does not allow the workers to take control over production means – the factories and plants. In reality the nationalization was running wild starting from 1918, when “Nationalization” Decree was issued. All the major enterprises were already under direct control of Bolsheviks. The poster however relates not only to the internal affairs. One of the basic Lenin’s ideas was that the Socialist Revolution in Russia would spark the fire of worker’s revolutions in other countries, thus leading to the World of Communism without boundaries. So this poster gives the workers an idea that soon they would have to help their fellow comrades abroad.

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Posted by Alexander Zakharov at 06:32
Labels: Moor, Twenties Sunday, October 7, 2007

Communism? Easy! Lenin and electrification
Shass - Kobelev, 1925

“The economic historian Paul A. David […] noted that while the lightbulb was invented in 1879, it took several decades for electrification to kick in and have a big economic and productivity impact. Why? Because it was not enough just to install electric motors and scrap the old technology -- steam engines. The whole way of doing manufacturing had to be reconfigured” by Thomas L. Friedman

Another cool poster created after the Civil War was over. It says at the top: “Lenin plus Electrification of the Country”. The footer goes even more radical: “Communism is Power of the Soviets plus Electrification”. In the middle there is a call for Volkhovskaya hydroelectrical station to make the current. Volkhovskaya hydroelectrical station was the first power station build in the Soviet Union. The whole plan of electrical development of the country was called GOELRO (State Elecrificational Commission of Russia) and was considered to pave way for the economical development of the country. It implied not only building of power stations and lines, but also the plants and factories, which could use the power. Later it would be changed by Stalin and become the basis for the Five Year plans. But meanwhile as the country’s main goal was building of communism and the Soviets already took the power, the last obstacle was considered to be the underdevelopment. Hence the slogan: “Communism is Power of the Soviets plus Electrification of the Country”.

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Posted by Alexander Zakharov at 20:20
Labels: Twenties Friday, October 5, 2007

That’s the way to shoot That’s the way to shoot – every shell is a foe.
V. Koretsky, 1943

US Marine Corps Rifle Creed (Full Metal Jacket)

Amazingly this poster features a real person – this is Vasiliy Zaytsev, a Russian sniper, who made 242 verified kills including 11 snipers between October 1942 and January 1943 during the battle of . He is the protagonist of famous Enemy at the Gates film.

He was born in , where hunting had always been one of the main sources of food. Since the age of four he accompanied his grandfather during his trips to taiga. His main weapon was a bow which he used to shoot squirrels for its fur. Short firing range and targets’ natural agility required excellent composure, persistence and a quick eye. At the age of 12 he was given his first rifle as a present. The shells were scarce so every shot had to be accurate. These two things – extensive bow shooting experience and lack of ammunition were the keys to Vasiliy’s excellent sharp shooting skills. In the beginning of WW2 he served in the Navy, but soon volunteered for front-line duty. There he gained fame as a perfect sniper and received order to establish a sniper school. Very soon the Germans got seriously annoyed by the sniper success, and sent a famous German sniper to stop Zaytsev. This very duel was portrayed in Enemy in the Gates. It took four days and lots of cunning and persistence of Zaytsev and his fellows to define the hideout of the German sniper and make the final shot.

In 1943 his eyes were seriously injured by a landmine blow. He got blind, but after several surgeries carried out by famous Russian medic Antonine Filatov he recovered and returned to the battlefield. He managed to survive the War and died peacefully in 1991. He was awarded a Hero of the medal for his courage.

On the poster Vasiliy Zaytsev is pictured with SVT-40 rifle in sniper version which replaced his famous Mosin-Nagant. Vasiliy is dressed in a camouflage cloak, which is a standard uniform for winter warfare. In his hand there are several empty shells. In the background the graves of German soldiers are marked with crosses and helmets.

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Posted by Alexander Zakharov at 07:19
Labels: Fourties, Koretsky, WW2 Glory to the Soviet Science!
Unknown artist, 1957

Listen to the signal record here:

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Posted by Alexander Zakharov at 06:55 Wednesday, October 3, 2007 Glory to the heroes of the Great Patriotic War! Glory to the Stalin’s falcons!
P. Vandyshev, L. Torich, 1941

This airforce poster was created in 1941 - right after Soviet Union entered World War 2.

In the foreground there is an aircraft gunner who operates ShKAS – a 7.62 mm rapid fire machine gun, which was designed in the thirties and entered production in 1934. It had a firing rate of 1,800 rounds/min for wing or turret-mounted versions, and was significantly more powerful than all its rivals, which could reach only 1.100 rounds/min rate for the best ones like MG-17 (). In 1936 ShKAS was first used in Spain Civil War where forces received aid from opposing the General Franco’s regime, backed by Nazi Germany and .

1936 Spain Civil War was also a first experience under fire for the aircraft in the background of this poster – the Polikarpov I-16. This was an advanced monoplane fighter with cutting-edge innovations such as retractable landing gear and a fully enclosed cockpit. Although being built from plywood (fuselage) and duralumin only in wings it was designed for speed: with 900 horsepower it could reach 462 km/h at optimal altitude. But it wasn’t the speed that made it a real pre-war champion-killer. The short plane had superb horizontal maneuverability although requiring special skills to fly. Even when the army started receiving new advanced aircrafts some pilots managed to fight the generally superior Messerschmitt Bf 109s on their “Donkeys” – the nickname of I-16 (“donkey” in Russian is “Ishak” which is similar in pronunciation to the “I-16”). And like real donkeys I-16s were very reliable as half of those plains not hit yet were still operational in 1943. I-16 could have up to 4 ShKASes in his wings – obtaining an outstanding firing density.

These two Soviet weapons got together on this poster in order to strengthen the morale of the Soviet people and show the fighting potential the country was capable of. Unfortunately it took another year to put this potential in practice – and finally stop the German offensive at the Battle of Moscow in the early 1942.

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Posted by Alexander Zakharov at 05:34
Labels: Airforce, Fourties, WW2 Tuesday, October 2, 2007 The best grape wine - The Soviet N. Martynov, 1952

“Soviet ” has always been a part of every Soviet holiday and anniversary feast. It was the one and only brand available for the people.

The “Soviet Champagne” brand was created in 1928 after the Government ordered the soviet wineries to produce the sparkling wine affordable for the soviet workers. The original Méthode Champenoise was quite complicated and therefore expensive, as it implied fermentation in bottles for 1.5 years for the wine to fully develop its flavor. After that the lees settled in the neck of the bottle, got frozen and removed. Then the bottle was finally corked.

The Russian wine-maker Anton Frolov-Bagreev (1877-1953) managed to speed up the process and simplify the technology. Now the secondary fermentation of wine was induced in special champagne-fermenting water-cooled tanks of large capacity. This cut down the production time from 1.5 years to a month, and made removing of lees obsolete.

In 1936 the Soviet Government decided to build a number of champagne wineries across the as it was much cheaper to transport wine-materials than the final products. Several wineries were built and in 1942 Frolov-Bagreev was awarded the Stalin’s prize for his inventions. Reportedly before signing the list with nominees Joseph Stalin tasted the Soviet Champagne and did not liked it – as it was brut which seemed to be too dry to him. Another bottle with semi-sweet was brought in, and the Frolov-Bagreev finally got his prize. But this is probably the reason why nowadays Russians prefer semi-sweet wines over the brut which is popular in the world.
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