According to a study by AcuPoll, more than 95% of new products launched by established companies fail each year.

Why? Because companies are going to market without a coordinated, customer-focused launch plan in place. That's why Pardot and Kapost have teamed up to create the Blueprint of Product Launch Marketing, which can help you develop a successful launch product plan from start to finish.

In this e-book, you'll learn all about:
[null, null, null, {"document_url": "http://www2.pardot.com/blog/pdt/0615/product-launch-marketing?url_called=70130000000mDfm", "unformatted_src": "http://www2.pardot.com/l/1/2015-05-21/37ywzf/1/172814/blueprint_product_launch.jpg", "src": "http://www2.pardot.com/l/1/2015-05-21/37ywzf/1/172814/blueprint_product_launch.jpg", "formatted_filename": "blueprint product launch"}, null]