I must have missed the memo that IT Cosmetics had landed in Selfridges London because I genuinely lost my shit when I saw the counter. I'd seen so much about the brand and as far as I was aware, the only place I could purchase it from was QVC. I'm never one for guessing my shades online and purchasing on a whim, if I'm spending that much on something I want to know what I'm getting, so ultimately I never bought anything.

One stand out product that gets a stupid amount of attention online is the CC Cream, not to be confused with those light-weight, sheer coverage, tinted moisturiser-esque products that brands released a couple of years a go. Oh no. This packs some serious full coverage punch, whilst being SPF50(!!) AND also contains anti-aging and super hydrating properties.

I have been reaching for daily. It's super easy to throw on and I don't have to worry about sunscreen and moisturiser, I can save time in the morning because it's all included. I usually go for more of a medium coverage for every day, one pump of this is more than enough so I know I wont be going through the 32ml very quickly.

I'm using the shade light, despite the lightest shade they do actually matches me perfectly because I am partial to a bit of fake tan, so I opted for the darker shade to make sure my neck matched my body.

In all honesty, the finish doesn't blow me away. Not in a Charlotte Tilbury Magic Foundation/Nars Sheer Glow kinda way. It's just pretty average, ideal for everyday wear but you'd need another foundation if you wanted a more flawless evening finish. Perhaps it's my stressed, shitty skin at the minute but I don't love it, I'm just reaching for it because it's there.

Would I repurchase? Probably not and now that I've mentioned it, I think I might repurchase the CT one.
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